Abstract
Overview
This annual report offers a wealth of information on the worldwide development
of digital economy in terms of e-commerce and m-commerce. It offers analyses,
statistics, forecasts and key trends for the e-payment, e-banking, m-payment
and m-banking services. It provides insight into the most popular online and
mobile content and services. An overview of advertising and marketing using
digital media is also provided. Regional information on developments in North
America, Latin America, Europe, Middle East, Africa and Asia Pacific are also
provided.
Subjects covered include:
- Key elements of the digital economy;
- Global e-commerce, e-payment and e-banking market overview and statistics;
- Key online services and statistics;
- Global m-commerce, m-payment and m-banking market overview and statistics;
- Key mobile content and services;
- Digital media marketing and advertising;
- Brief regional overviews.
Key highlights:
- PayPal is still by far the most popular online payment system worldwide,
with around 45% of its customers based outside of the US. Other interesting
models are also emerging such as Twitter' s TwitPay.
- It is expected that PayPal will contribute around a third of eBay' s
overall revenue in 2009.
- China now has more Internet users than the USA and these two markets,
among others, now offer significant opportunities for those operating in the
e-commerce space.
- In most global markets, online travel has been one of the most successful
e-commerce categories.
- E-commerce security concerns continue to persist with many consumers still
reluctant to impart credit card information over the Internet and mobile
devices.
- The developing markets of Kenya, Philippines and India are currently
driving developments for micro-credits and micro-payments and it won' t be long
before these models start arriving in the developed markets as well.
- Mobile banking also found its initial success in the developing world
where financial services are poor. The sector was also stimulated by the high
charges which banks demanded for conventional money transactions. In coming
years, growth will also come from mature markets as consumers turn to mobile
phones as an adjunct to popular online banking services.
- China' s m-commerce market reached RMB1.3 billion ($163 million) in 2006
and is forecast to reach RMB7.6 billion ($953 million) by 2010.
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