2007 Global Internet - Volume 1 - WEB 2.0 Revives Internet Economy

Table of Contents

1. INTERNET ECONOMY

• 1.1 Internet economy overview
  • 1.1.1 Measuring digital media revenues - analysis
  • 1.1.2 Internet advertising
  • 1.1.3 Mobile advertising analysis
  • 1.1.4 Market developments
  • 1.1.5 Advertising statistics and market trends
  • 1.1.6 Dubious ‘advertising' tactics
  • 1.1.7 Advertising and the digital media - analysis
  • 1.1.8 Interactive advertising
• 1.2 Internet economy and advertising
  • 1.2.1 The key drivers of growth
  • 1.2.2 Market overview
  • 1.2.3 The role of service providers
  • 1.2.4 Internet economy analysis
  • 1.2.5 Business models for content providers
  • 1.2.6 Internet economy statistics and forecasts
• 1.3 Internet business models
  • 1.3.1 The role of the telcos
  • 1.3.2 The role of the broadcasters
  • 1.3.3 The role of the content providers
  • 1.3.4 The role of the IT industry
  • 1.3.5 Broadband Service Providers (BSPs)
  • 1.3.6 Internet economy based business models
• 1.4 Net neutrality
  • 1.4.1 Introduction
  • 1.4.2 Network neutrality - a global issue
  • 1.4.3 Carriers in competition with content providers
  • 1.4.4 Network neutrality and non-discrimination
  • 1.4.5 Developments in the USA
  • 1.4.6 No-one owns the Internet

2. DIGITAL MEDIA

• 2.1 Internet media companies
  • 2.1.1 Introduction and analyses
  • 2.1.2 Internet media companies
  • 2.1.3 Key areas for Internet media companies
  • 2.1.4 Other initiatives
  • 2.1.5 Noteworthy alliances
  • 2.1.6 Online advertising activities
  • 2.1.7 Copyright becomes as issue
  • 2.1.8 Internet media bypassing the telcos
• 2.2 Social networks and User Generated Content (UGC)
  • 2.2.1 UGC
  • 2.2.2 Analysis - just a craze?
  • 2.2.3 Other developments
  • 2.2.4 Statistics and forecasts
• 2.3 Online video media
  • 2.3.1 Video streaming/web tv/video
  • 2.3.2 Focus shifts to web tv/video
  • 2.3.3 New emerging business models
  • 2.3.4 Personal video services
  • 2.3.5 Other developments
  • 2.3.6 Video media statistics and forecasts
  • 2.3.7 The International Webcasting Association (IWA)

3. REGIONAL OVERVIEWS

• 3.1 North America
• 3.2 Latin America
• 3.3 Europe
  • 3.3.1 Western Europe
  • 3.3.2 Eastern Europe
• 3.4 Africa / Middle East
  • 3.4.1 Africa
  • 3.4.2 Middle East
• 3.5 Asia
  • 3.5.1 Market overview
  • 3.5.2 Cultural and regulatory issues
  • 3.5.3 Internet advertising
  • 3.5.4 Asian Domain Name Dispute-Resolution Centre
  • 3.5.5 Internet access and infrastructure
  • 3.5.6 ISP market
  • 3.5.7 ASP market
  • 3.5.8 Intranets and extranets
  • 3.5.9 e-Government
• 3.6 Pacific region
  • 3.6.1 Australia

4. GLOSSARY OF ABBREVIATIONS

EXHIBITS:

• Exhibit 1 - Digital media marketing commandments
• Exhibit 2 - Examples of Web 2.0 developments
• Exhibit 3 - Implications of ending net neutrality
• Exhibit 4 - Media centre devices
• Exhibit 5 - Implications of ending net neutrality
• Exhibit 6 - Examples of leading Internet media companies - 2007
• Exhibit 7 - Social network and community definition
• Exhibit 8 - User Generated Content - key success factors
• Exhibit 9 - Wikipedia
• Exhibit 10 - Examples of social network/UGC websites - 2007
• Exhibit 11 - Equivalence between access modes and traditional audiovisual use
• Exhibit 12 - The ‘One Laptop per Child' project
• Exhibit 13 - Intermix Media and MySpace

TABLES:

• Table 1 - Percentage of worldwide advertising spend on Internet versus other media - 2006; 2009
• Table 2 - Worldwide Internet advertising spending versus overall advertising spending - 2006 - 2009
• Table 3 - Global advertising expenditure by region - 2004 - 2008
• Table 4 - US ad spending on social networking sites - 2006 - 2007; 2010
• Table 5 - Worldwide ad spending on social networking sites - 2006 - 2007; 2010
• Table 6 - Percentage of total US online ad spending - top four portals - 2006 - 2007
• Table 7 - Regional Internet advertising and access revenues - 2010
• Table 8 - Regional Internet advertising revenues - 2010
• Table 9 - Share of online display ads - top 3 US websites - 2005 - 2006
• Table 10 - Media platform that US consumers use for major news event - October 2006
• Table 11 - Online users and other media usage
• Table 12 - Business model examples - 2007
• Table 13 - US online spending revenue for top product type (excluding travel) - 2006 - 2007
• Table 14 - US online spending revenue for top 5 product types - 2006
• Table 15 - Amount spent online by US consumers - 2004 - 2005
• Table 16 - Percentage of online searches conducted on four leading search engines in the US - January 2007
• Table 17 - Percentage of online searches conducted on leading search engines in the US - 2006
• Table 18 - Global market share of Google and Yahoo - November 2005
• Table 19 - Worldwide IM users by top 10 providers - 2005 - 2006
• Table 20 - Revenue market share of total US online advertising spend - Google, Yahoo, AOL, Microsoft MSN - 2006 - 2007
• Table 21 - US ad spending on social networking sites - 2006 - 2007; 2010
• Table 22 - Worldwide ad spending on social networking sites - 2006 - 2007; 2010
• Table 23 - Unique visitors to the most popular blogging service worldwide - 2005 - 2006
• Table 24 - Unique visitors to top 3 US blogs - May 2006
• Table 25 - Unique visitors to top 10 US social networking sites - May 2006
• Table 26 - Online video streams & market share of top 10 online video sites in US - May 2007
• Table 27 - Online video subscription spending in US - 2007; 2011
• Table 28 - Online video streams & market share of top 10 online video sites in US - August 2006
• Table 29 - Europe - broadband access lines by type; penetration - March 2007
• Table 30 - Household Internet access and PC penetration of Eastern European EU countries - 2005 - 2006
• Table 31 - Broadband connections and penetration of Eastern European EU countries - March 2007
• Table 32 - Online services takeup - Eastern European EU countries - 2006
• Table 33 - Reasons for no household Internet access in Eastern European EU countries - 2006
• Table 34 - E-commerce usage in Eastern European EU countries - 2006
• Table 35 - E-business usage in Eastern European EU countries - 2006
• Table 36 - E-government usage by citizens and businesses in Eastern European EU countries - 2006
• Table 37 - E-readiness of Eastern European countries - 2006
• Table 38 - Internet users in Africa - 1995 - 1996; 1998 - 2006
• Table 39 - Top five African Internet markets - users, annual growth, penetration & ISPs - 2006
• Table 40 - Internet users, penetration and annual growth in the Middle East - 2006
• Table 41 - Internet user growth in Asia - 1999 - 2007
• Table 42 - Top 10 Asian countries by Internet user penetration - 2006
• Table 43 - Internet and broadband subscribers for selected Asian markets - 2006