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Market Research Report

2008 Global Mobile - Data and Content Markets

Published by Paul Budde Communication Pty Ltd. Contact us : +1-860-674-8796
Published 2008/02 Content info 183 PAGES
Product code PA64795
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Description TOC

Table of Contents

1. An Overview and Analysis 2008 - Wireless Broadband The Key

  • 1.1 Mobile data overview & analysis 2008
    • 1.1.1 Introduction
    • 1.1.2 Service evolution from 3G to 4G
    • 1.1.3 Mobile data growth
    • 1.1.4 Analysis of key developments - 2008
  • 1.2 Mobile content and off-deck services
    • 1.2.1 Market analysis
    • 1.2.2 The market in 2008
    • 1.2.3 Key industry segments: statistics and forecasts
    • 1.2.4 Future predictions
    • 1.2.5 Mobile Digital Rights Management (MDRM)

2. Current Mobile Data Infrastructure (2G, 3G)

  • 2.1 GPRS, Push-To-Talk, EDGE, HSCSD, i-mode
    • 2.1.1 Introduction
    • 2.1.2 General Packet Radio Services (GPRS)
    • 2.1.3 High-Speed Circuit Switched Data (HSCSD)
    • 2.1.4 Enhanced Data for GSM Evolution (EDGE)
    • 2.1.5 i-mode
  • 2.2 HSPA and IMS
    • 2.2.1 HSPA, HSDPA, HSUPA
    • 2.2.2 HSDPA developments and deployment
    • 2.2.3 HSUPA developments and deployment
    • 2.2.4 Will HSPA break through into the broadband market?
    • 2.2.5 Analysis - HSPA versus wireless broadband
    • 2.2.6IP Multimedia systems (IMS)
    • 2.2.7 IMS development and deployment
    • 2.2.8 Analysis: complex, ambitious yet promising

3. Mobile Messaging Services

  • 3.1 SMS, Instant Messaging, Unified Messaging, Multimedia Messaging Services & Email
    • 3.1.1 Short Messaging Service (SMS)
    • 3.1.2 Instant Messaging (IM)
    • 3.1.3 Multimedia Messaging Service (MMS)/Enhanced SMS (EMS)
    • 3.1.4 Unified Messaging (UN)
    • 3.1.5 Email/mobile email
    • 3.1.6 Unstructured Supplementary Service Data (USSD)

4. Mobile TV/Video

  • 4.1 Mobile TV and mobile video media
    • 4.1.1 Mobile TV standard
    • 4.1.2 DVB-H for Europe
    • 4.1.3 Mobile TV
    • 4.1.4 Analysis - focus on video media, not TV
    • 4.1.5 Mobile TV around the world
    • 4.1.6 Mobile TV statistics and forecasts

5. M-Commerce And M-Payments

  • 5.1 Mobile Data - M-commerce & M-payments
    • 5.1.1 M-commerce analysis
    • 5.1.2 Mobile payments (M-payments)
    • 5.1.3 Mobile banking (M-banking)
    • 5.1.4 M-commerce milestones
    • 5.1.5 Further published statistics and forecasts
    • 5.1.6 Industry consortia

6. Telemetry & Radio Frequency Identification (RFID)

  • 6.1 Telemetry
  • 6.2 Telemetry in healthcare
    • 6.2.1 Redefining a medical consultation
  • 6.3 Remote monitoring
    • 6.3.1 Automatic meter reading (AMR) using ZigBee
    • 6.3.2 ZigBee for lighting control
  • 6.4 Near Field Communications (NFC)
    • 6.4.1 Dedicated Short Range Communications (DSRC)
  • 6.5 Radio frequency identification (RFID)
    • 6.5.1 Overview
    • 6.5.2 RFID tags
    • 6.5.3 Fragmented standards
    • 6.5.4 Spectrum allocation
  • 6.6 Other Automatic Data Capture (ADC) technologies
    • 6.6.1 Bar codes
    • 6.6.2 Magnetic stripe systems
    • 6.6.3 Smartcards
    • 6.6.4 Mark sense and Optical Character Recognition (OCR)
    • 6.6.5 Vision systems
    • 6.6.6 Voice recognition
    • 6.6.7 Magnetic ink character recognition (MICR)
  • 6.7 Remote sensing satellites
  • 6.8 Machine-to-machine transmission

7. Navigation, GPS, LBS

  • 7.1 Global Navigation Satellite Systems (GNSS)
    • 7.1.1 Products of the cold war
    • 7.1.2 History (pre-GPS)
    • 7.1.3 Geographic information services
    • 7.1.4 EutelTRACS
    • 7.1.5 Galileo/EGNOS
    • 7.1.6 Compass from China
  • 7.2 Location-Based Services (LBS)
    • 7.2.1 Introduction
    • 7.2.2 LBS - market overview
    • 7.2.3 Location-based technologies
    • 7.2.4 LBS applications
  • 7.3 Global Positioning System (GPS)
    • 7.3.1 Introduction
    • 7.3.2 Differential GPS
    • 7.3.3 GPS market overview
    • 7.3.4 GPS applications

8. Mobile Handsets

  • 8.1 Mobile equipment - handsets
    • 8.1.1 Handset market growth
    • 8.1.2 Mobile handset statistics and forecasts
    • 8.1.3 Statistics for handsets with advanced functions
    • 8.1.4 Handset supplier market shares
    • 8.1.5 Trends and developments
    • 8.1.6 Safety and security issues

9. Regional Overviews

  • 9.1 North America
    • 9.1.1 USA
    • 9.1.2 Canada
  • 9.2 Latin America
    • 9.2.1 Overview
    • 9.2.2 Messaging services
    • 9.2.3 GSM data service
    • 9.2.4 CDMA data service
    • 9.2.5 3G data services
    • 9.2.6 BlackBerry
  • 9.3 Europe
    • 9.3.1 Western Europe
    • 9.3.2 Eastern Europe
  • 9.4 Africa and the Middle East
    • 9.4.1 Africa
    • 9.4.2 Middle East
  • 9.5 Asia
    • 9.5.1 Overview
    • 9.5.2 China
    • 9.5.3 Hong Kong
    • 9.5.4 India
    • 9.5.5 Indonesia
    • 9.5.6 Japan
    • 9.5.7 Malaysia
    • 9.5.8 Philippines
    • 9.5.9 Singapore
    • 9.5.10 South Korea
    • 9.5.11 Taiwan
    • 9.5.12 Thailand
    • 9.5.13 Vietnam
  • 9.6 Pacific region
    • 9.6.1 Australia
    • 9.6.2 New Zealand

10. Glossary of Abbreviations

TABLES:

  • Table 1 - Non-SMS monthly mobile data ARPU (selected operators) - Q1 2007
  • Table 2 - Estimated market share of key mobile services & content segments1 - 2008
  • Table 3 - Regional share of mobile entertainment revenues - 2006; 2011
  • Table 4 - Worldwide mobile adult content and services revenue - 2005 - 2006; 2008; 2010
  • Table 5 - Worldwide wagers spent on mobile gambling - 2007; 2012
  • Table 6 - Worldwide mobile gaming revenue - 2004; 2007; 2009; 2011
  • Table 7 - Mobile gaming revenue - Asia Pacific, Western Europe, North America - 2007; 2011
  • Table 8 - Mobile game users - global monthly averages - 2005; 2010
  • Table 9 - Top 10 mobile game publishers worldwide by market share - May 2006
  • Table 10 - Mobile Internet users in the US - 2007; 2012
  • Table 11 - Asia Pacific mobile music revenues - 2005; 2010
  • Table 12 - North America full-track mobile music revenues - 2005; 2011
  • Table 13 - Growth of photo messaging in N America, France, UK - February - July 2006
  • Table 14 - Worldwide mobile sports and infotainment revenue - 2007; 2011
  • Table 15 - Estimated PTT subscribers worldwide - 2006; 2008; 2012
  • Table 16 - Number of GSM/EDGE networks in commercial service - 2007 - 2008
  • Table 17 - i-mode subscribers in Japan and annual change - 2000 - 2006
  • Table 18 - Mobile Internet services, standards and subscribers by providers in Japan - May 2007
  • Table 19 - Number of countries with HSDPA network commitments by region - November 2007
  • Table 20 - Estimated number of SMS text messages sent worldwide - 2005 - 2012
  • Table 21 - Total mobile messaging revenue worldwide - 2007; 2008
  • Table 22 - Worldwide Instant Messaging revenues (all segments) - 2007; 2011
  • Table 23 - Worldwide unified communication products and service market value - 2007; 2012
  • Table 24 - Number of email users worldwide - 2008; 2011
  • Table 25 - Number of emails sent each day worldwide - 2007; 2011
  • Table 26 - Mobile video subscribers versus broadcast mobile TV subscribers - 2011
  • Table 27 - Comparison of analysts' broadcast mobile TV subscriber forecasts - 2007 - 2012
  • Table 28 - Top 3 mobile broadcast TV markets - 2012
  • Table 29 - Mobile video revenue versus broadcast mobile TV revenue - 2006; 2008; 2011
  • Table 30 - Mobile banking users in the USA - 2007; 2011
  • Table 31 - Forecast of number of regional mobile users purchasing retail goods via mobile - 2010
  • Table 32 - Market value and CAGR of telehealth - 2012
  • Table 33 - Worldwide LBS subscribers - 2011
  • Table 34 - Worldwide market share of mobile phones equipped with GPS - 2006 - 2009
  • Table 35 - Worldwide mobile handset sales - 2004 - 2008
  • Table 36 - Mobile handset revenue worldwide* - 2002 - 2005; 2012
  • Table 37 - Handset supplier market share - top 3 suppliers - Q3 2007
  • Table 38 - Handset suppliers' market shares - 1999 - 2005; 2007
  • Table 39 - Monthly voice, non-voice, total mobile ARPUs in Western Europe - 2006; 2012
  • Table 40 - SMS messaging revenue and forecasts - 2006 - 2008
  • Table 41 - Dearest 11 European countries; roaming charges per MB - Q3 2007
  • Table 42 - European mobile gaming market value - 2005 - 2007; 2009; 2012
  • Table 43 - Combined GPRS/EDGE/UMTS mobile data subscribers in Lithuania - 2004 - 2007
  • Table 44 - China Mobile and China Unicom CDMA 1x mobile VAS revenue - 2006
  • Table 45 - Growth of text messages (SMS) in China - 2000 - 2006
  • Table 46 - CNNIC WAP usage report - March 2007
  • Table 47 - 2.5G and 3G subscriber growth in Hong Kong - 2002 - 2007
  • Table 48 - Monthly SMS volume in Hong Kong - 2002 - 2007
  • Table 49 - Hong Kong SMS statistics for special dates (000s) - 2005 - 2007
  • Table 50 - Telkomsel SMS usage and annual change - September 2005
  • Table 51 - Mobile wireless Internet subscribers in Japan - 2000 - 2007
  • Table 52 - Total SMS messages per month in Singapore - 2004 - 2007
  • Table 53 - GPRS subscribers in Taiwan - 2001 - 2006
  • Table 54 - SMS message volume and revenue in Taiwan - 2001 - 2006
  • Table 55 - SMS growth forecasts for Australia - 2003 - 2010
  • Table 56 - Growth in Telstra SMS messages - 2001 - 2007

EXHIBITS:

  • Exhibit 1 - Definition: Personal Wireless Broadband
  • Exhibit 2 - Ranking of key mobile services & content segments by market share - 2008
  • Exhibit 3 - Why mobile marketing won' t work
  • Exhibit 4 - Summary of market
  • Exhibit 5 - Definition: off-deck
  • Exhibit 6 - Mobile adult service example: Cherrysauce
  • Exhibit 7 - Key m-gambling market segments - 2007
  • Exhibit 8 - Top 3 mobile games worldwide - 2006
  • Exhibit 9 - Mobile UGC service example: Moko
  • Exhibit 10 - Theoretical and realistic speeds GPRS, EDGE and UMTS (kb/s)
  • Exhibit 11 - Examples of major WCDMA/EDGE operators
  • Exhibit 12 - HSPA, HSDPA, HSUPA
  • Exhibit 13 - Countries/territories where HSDPA is commercially available - November 2007
  • Exhibit 14 - Examples of selected operators deploying HSUPA - 2007 - 2008
  • Exhibit 15 - What is IMS?
  • Exhibit 16 - Growth inhibitors for IMS
  • Exhibit 17 - Examples of selected operators deploying or trialing IMS - 2007 - 2008
  • Exhibit 18 - Vendors involved in GMI 2006
  • Exhibit 19 - IMS in context with NGN, FttH
  • Exhibit 20 - Definition: Premium SMS
  • Exhibit 21 - Key benefits of USSD
  • Exhibit 22 - Mobile TV - Unicast and MBMS
  • Exhibit 23 - Mobile TV developments - brief regional overview
  • Exhibit 24 - Definition: Near Field Communications (NFC)
  • Exhibit 25 - Examples of NFC applications
  • Exhibit 26 - Milestones in m-commerce
  • Exhibit 27 - Examples of telemetry applications
  • Exhibit 28 - Telemetry healthcare application examples
  • Exhibit 29 - Definition: Near Field Communications (NFC)
  • Exhibit 30 - Examples of NFC applications
  • Exhibit 31 - RFID and NFC transport applications
  • Exhibit 32 - Item-level RFID use
  • Exhibit 33 - RFID spectrum frequencies and application examples
  • Exhibit 34 - Machine-to-Machine service evolution vision
  • Exhibit 35 - Examples of LBS services on mobile phones
  • Exhibit 36 - Assisted GPS (A-GPS)
  • Exhibit 37 - LBS applications by market division
  • Exhibit 38 - GPS applications and industry use
  • Exhibit 39 - Examples of recent data service launches in the USA
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