Abstract
Overview
This annual report offers a wealth of information on the trends and
developments taking place in the worldwide m-commerce and c-commerce sectors.
The report provides analyses of the issues surrounding the growth of
e-commerce, including e-banking, e-payments and online advertising.
Information on mobile commerce developments are also provided, including
m-payments and m-banking. Comprehensive information on the exciting
developments taking place on a regional level is included along with
statistics and forecasts for both the e-commerce and m-commerce sectors.
Subjects covered include:
- Analyses of key e-commerce trends;
- E-commerce statistics and forecasts;
- Information on e-payment and e-banking sectors;
- Analyses of key m-commerce trends;
- Advertising market including statistics and forecasts;
- Digital Media marketing strategies;
- Media industry analyses;
- Internet Media company activities
The following notes provide some background to our scenario forecasting methodology:
- This report includes what we term scenario forecasts. By describing
long-range scenarios we identify a band within which we expect market growth
to occur. The associated text describes what we see as the most likely growth
trend within this band.
- The projections shown in the tables in this report are based on our own
historical information, as well as on telecommunication sector statistics from
official and non-official, national and international sources. We assume a
possible deviation of 15-20% around this data.
- All statistics for GDP, revenue, etc are shown in US$, in order to
maintain consistency within and between markets. At the same time we
acknowledge that this can introduce some irregularities.
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