Australia - Digital Economy - E-Commerce and Advertising

Table of Contents

1. The Digital Economy

• 1.1 The digital economy
  • 1.1.1 Key parameters
  • 1.1.2 The rise and rise of the digital economy
  • 1.1.3 Web 2.0 revived the digital economy
  • 1.1.4 Digital economy - key developments
  • 1.1.5 Net neutrality - an important element in the digital economy
• 1.2 Industries vying for the digital economy
  • 1.2.1 Financial service providers
  • 1.2.2 Content providers
  • 1.2.3 Incumbent telcos
  • 1.2.4 The mobile operators
  • 1.2.5 Internet service providers
  • 1.2.6 Media industry

2. E-Commerce

• 2.1 Statistics and forecasts
• 2.2 Looking ahead: the potential of China
• 2.3 The key drivers of growth
• 2.4 Market statistics and surveys
  • 2.4.1 Internet retailing lags in Australia
  • 2.4.2 Sensis e-Business Report - 2008
  • 2.4.3 Australia ranked fourth in EIU global e-readiness rankings
  • 2.4.4 Commonwealth Bank 2007 E-Money survey
• 2.5 eBay
• 2.6 OZtion - online auction service
• 2.7 Micro-payment developments
  • 2.7.1 Premium Rate Service (PMS)
  • 2.7.2 National Australia Bank SMS services

3. E-Payments & E-Banking

• 3.1 Market overview
• 3.2 Case study: PayPal
  • 3.2.1 The P2P model: the success of PayPal
• 3.3 Internet banking (e-banking)
• 3.4 E-payment - analysis
  • 3.4.1 Twenty five years in the making
  • 3.4.2 Consumer resistance towards credit cards
  • 3.4.3 Will EFTPOS survive in the online world?
  • 3.4.4 Banks will have to come to the party
  • 3.4.5 Bill Express goes into liquidation
• 3.5 URL billing (off-deck billing)
• 3.6 SMS person-to-person payment service
• 3.7 Money transfers through calling cards and mobile phones
• 3.8 Gift Cards
• 3.9 Card payments via BlackBerry
• 3.10 Industry (self) regulation
• 3.11 Near-Field Communications
  • 3.11.1 NAB - Visa trial
  • 3.11.2 MasterCard trial
  • 3.11.3 Closed systems
• 3.12 The e-tag payment infrastructure
  • 3.12.1 Forget about mobile payment - long live the e-tag
  • 3.12.2 The Transurban and Telstra alliance
• 3.13 Prepaid electronic payment services market
  • 3.13.1 Introduction
  • 3.13.2 Developments in 2008
  • 3.13.3 Market forecasts
  • 3.13.4 Market overview
  • 3.13.5 Other recharge models
  • 3.13.6 Trends and developments
  • 3.13.7 Revenue overview
  • 3.13.8 Major players
  • 3.13.9 Prepaid open to misuse

4. M-Commerce

• 4.1 From m-marketing to m-payments
  • 4.1.1 Mobile payments
  • 4.1.2 Off-deck services need m-payments
  • 4.1.3 Different m-commerce levels
  • 4.1.4 The pitfalls of m-commerce
  • 4.1.5 The buck stops with the operators
• 4.2 Mobile banking
  • 4.2.1 Introduction
  • 4.2.2 Credit card payments via PDAs
  • 4.2.3 NAB text messaging banking service
  • 4.2.4 ANZ bank M-Banking and TXT Banking
  • 4.2.5 Other banks
• 4.3 Mobile payments developments
  • 4.3.1 ASB trial
• 4.4 Mobile marketing
  • 4.4.1 Residential applications based on permission-based marketing
• 4.5 Mobile advertising
• 4.6 Mobile media
• 4.7 M-Commerce developments and forecasts
  • 4.7.1 Wireless broadband
  • 4.7.2 Business applications
  • 4.7.3 SMS driven m-commerce an early contender
• 4.8 Other developments
  • 4.8.1 Barcode readers on mobile phones

5. Search Engines

• 5.1 Google
  • 5.1.1 Google Video & YouTube
  • 5.1.2 Local activities
  • 5.1.3 Revenues - 2006
• 5.2 Online search engines - overview and statistics
  • 5.2.1 Usage statistics - Google dominates
  • 5.2.2 Roy Morgan survey
  • 5.2.3 Market revenues and shares
  • 5.2.4 News and weather market site statistics
  • 5.2.5 Interactive Advertising Bureau survey on online search advertising market revenues

6. Online Advertising Market

• 6.1 Market overview
  • 6.1.1 Introduction
  • 6.1.2 Online advertising overview and statistics
  • 6.1.3 Online advertising models
  • 6.1.4 Key online advertising categories
  • 6.1.5 TV advertising to struggle
  • 6.1.6 Dubious advertising tactics
• 6.2 Strategies and analyses
  • 6.2.1 The online advertising market
  • 6.2.2 Mobile marketing and advertising
  • 6.2.3 Advertising and the digital media - analysis
• 6.3 Marketing industry
  • 6.3.1 Digital marketing and advertising companies
  • 6.3.2 Industry analysis
  • 6.3.3 Mobile advertising
• 6.4 Statistics, revenues and forecasts
  • 6.4.1 The online advertising market moving into 2009
  • 6.4.2 Mobile Internet advertising
  • 6.4.3 Generation Y is driving the online media push
  • 6.4.4 Revenue statistics
  • 6.4.5 Online advertising revenue statistics and forecasts
  • 6.4.6 Online search and directories market
  • 6.4.7 Online video advertising market
  • 6.4.8 Website usage statistics
  • 6.4.9 Market surveys
  • 6.4.10 Media and Communications in Australian Families 2007 report

7. Glossary of Abbreviations

TABLES:

• Table 1 - Worldwide online spending - B2B and B2C - 2012
• Table 2 - Online users and other media usage
• Table 3 - BlackBerry ownership - 2008
• Table 4 - BlackBerry usage - 2008
• Table 5 - Benefits and drawbacks of mobile email - 2008
• Table 6 - Buying over the Internet by business size - 2008
• Table 7 - Items bought by SMEs over the Internet - 2008
• Table 8 - Selling over the Internet by industry sector - 2008
• Table 9 - Selling over the Internet by business size - 2008
• Table 10 - Types of customers sold to - 2008
• Table 11 - Market share electronic mobile payments of total prepaid - 2002 - 2009
• Table 12 - Electronic payment market revenues - 2008
• Table 13 - Major electronic payment providers and their market share - 2008
• Table 14 - Four most visited Australian search engines - four weeks ending 27 December 2008
• Table 15 - Number of search engine users - Q3 2008 (July to September)
• Table 16 - Number of search engine users - Q1 2008 (Jan to Mar)
• Table 17 - Most visited news and weather market sites - January 2008
• Table 18 - Most popular forms of online advertising
• Table 19 - Worldwide Internet users - 1990 - 2009
• Table 20 - Worldwide online advertising spending - 2007 - 2008; 2011
• Table 21 - USA online advertising spending - 2000 - 2009
• Table 22 - Percentage of total US online advertising spending on top four portals - 2006 - 2007
• Table 23 - Worldwide interactive advertising revenue - 2012
• Table 24 - Worldwide online game advertising spending - 2007 - 2008; 2012
• Table 25 - Worldwide social networking advertising spend - 2008 - 2009
• Table 26 - USA social networking advertising spend - 2008 - 2009
• Table 27 - Worldwide mobile ad spending - 2008; 2013
• Table 28 - Worldwide mobile TV ad spending - 2008; 2013
• Table 29 - Online advertising revenue and forecasts - 1997 - 2010
• Table 30 - Market shares key online advertising markets - 2005 - 2006; 2010
• Table 31 - Market shares by major players (historical) - 2005 - 2006
• Table 32 - Australian online advertising revenue market - 2006 - 2010
• Table 33 - Search engine advertising revenue - 2007
• Table 34 - Local display advertising market share by provider - 2007
• Table 35 - Local classifieds advertising market share by provider - 2007
• Table 36 - Changes in Australian ad revenue by sector - 2007 - 2010
• Table 37 - Online search market share by provider - 2008
• Table 38 - Local directories market share by provider - 2007
• Table 39 - Average daily number of unique browsers in news websites - January 2008
• Table 40 - Use of social networking sites in last 12 months - 2008
• Table 41 - Social networking in the workplace - 2008
• Table 42 - Social networking among children - 2008
• Table 43 - Online chat room use amongst children - 2008
• Table 44 - Take-up of new and emerging services - 2007
• Table 45 - Australian entertainment & media market revenue by industry - 2007 - 2012
• Table 46 - Australian entertainment & media market - annual growth by industry - 2008 - 2012
• Table 47 - Australian consumer/end-user spending - 2007 - 2012
• Table 48 - Australian consumer/end-user spending - annual growth by industry - 2008 - 2012
• Table 49 - Australian advertising spend - 2007 - 2012
• Table 50 - Australian advertising spend - annual growth by industry - 2008 - 2012
• Table 51 - Australian entertainment & media market revenue by industry - 2006 - 2008; 2011
• Table 52 - Australian entertainment & media market - annual growth by industry - 2007 - 2008; 2011
• Table 53 - Australian entertainment & media market - consumer/end user spending by industry - 2006 - 2008; 2011
• Table 54 - Australian entertainment & media market - consumer/end user annual growth by industry - 2007 - 2008; 2011
• Table 55 - Australian entertainment & media market - advertising spending by industry - 2006 - 2008; 2011
• Table 56 - Australian entertainment & media market - advertising annual growth by industry - 2007 - 2008; 2011
• Table 57 - Share of consumer spending by industry sector - 2006; 2011
• Table 58 - Share of advertising revenue by industry sector - 2006; 2011
• Table 59 - Online advertising by classification - 12 months to June 2008
• Table 60 - Online advertising by classification - three months to September 2007
• Table 61 - Online advertising by classification - 12 months to June 2007
• Table 62 - Paid search advertising revenue by company - 2005 - 2006; 2010

EXHIBITS:

• Exhibit 1 - Examples of Web 2.0 developments
• Exhibit 2 - Digital economy - key developments
• Exhibit 3 - Most popular online activities worldwide
• Exhibit 4 - Comparison of popular websites in different markets
• Exhibit 5 - Implications of ending net neutrality
• Exhibit 6 - World' s first voice-verified payment system
• Exhibit 7 - Examples of business models
• Exhibit 8 - Example items sold on average in Australia on eBay
• Exhibit 9 - Interesting items sold on eBay
• Exhibit 10 - Examples of micro-payments
• Exhibit 11 - PayPal - key developments
• Exhibit 12 - Top gift cards
• Exhibit 13 - Why mobile marketing won' t work
• Exhibit 14 - Top sectors for online advertising spending
• Exhibit 15 - Online ad deal between Google and Yahoo aborted
• Exhibit 16 - Digital media marketing commandments
• Exhibit 17 - Anarchy Online by Funcom
• Exhibit 18 - Why mobile marketing won' t work
• Exhibit 19 - belong at a glance
• Exhibit 20 - Online search and directory players