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Market Research Report

Latin American Mobile Operators

Published by Paul Budde Communication Pty Ltd. Contact us : +1-860-674-8796
Published 2009/07 Content info 145 PAGES
Product code PA94707
Price From  US $ 995 Order/Price list
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Description TOC

Abstract

Overview

The report provides key information about the mobile operators in Latin America and the Caribbean.The countries covered in this report include: Argentina, Belize, Bolivia, Brazil, Chile, Colombia, Costa Rica, Cuba, the Dominican Republic, Ecuador, El Salvador, Guatemala, Guyana, Haiti, Honduras, Jamaica, Mexico, Nicaragua, Panama, Paraguay, Peru, Puerto Rico, Suriname, Uruguay, Venezuela, and the small Caribbean island nations.

Topics covered include:

  • Brief company history and shareholder structure;
  • Licences and technology deployments;
  • Subscriber evolution;
  • Average Revenue per User (ARPU);
  • Market position.

Key highlights:

Argentina

Telefónica' s Movistar, América Móvil' s Claro, and Telecom Argentina' s Telecom Personal run a close competition for market share. Previously, there were four mobile companies competing nationwide, but in 2005, Telefónica acquired Bellsouth' s operation, and the merged company was re-launched under the trading name Movistar. One of the merger conditions imposed by the government required Movistar to relinquish 42.5MHz of its spectrum. The government is expected to launch an auction in 2009 to award the returned spectrum to existing or new mobile operators. Nextel Argentina has a licence for trunking rather than mobile telephony, but the service it offers is similar to that of a standard mobile operator. Two associations of telecom cooperatives, Fecotel and Fecosur, have mobile licences but need spectrum to operate.

Brazil

Four companies dominate the Brazilian mobile phone market: Vivo (Telefónica/Portugal Telecom), Claro (América Móvil), TIM Brasil, and Oi/Brasil Telecom. Together, these four control 98.5% of Brazil' s mobile subscriber base. The consolidation process, which had halted in 2003, resumed in 2007, with the acquisition of Telemig by Vivo and of Amazonia Celular by Oi. In 2008, regional incumbents Oi and BrT began the process of merging. The remaining 1.5% of the market is shared between CTBC Telecom, Sercomtel, trunking network operator Nextel Brasil, and start-up company Unicel trading as Aeiou, which began a SIM-only service in September 2008 in metropolitan Sao Paulo.

Mexico

In 2000, there were nine operators in the Mexican mobile market. By early 2009, there were only three major operators: América Móvil (Telcel), Telefónica (Movistar) and Grupo Iusacell (Iusacell and Unefon). Besides these three, Nextel de Mexico operates a mobile trunking network using iDEN technology. Telcel is the clear market leader, with a market share of around 72%, Movistar a distant second (19%), followed by Iusacell (5%). Nextel de Mexico accounts for approximately 3%. In November 2008, the competition agency, the CFC, declared that Telcel has market dominance and that it should be subject to tariff regulation. Telcel is expected to resort to legal action to prevent such price regulation.

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