Report: Australia - Mobile Broadband & Media TOC

1.1 Introduction
- 1.1.1 Mobile broadband in Australia
1.2 Market issues and forecasts
- 1.2.1 Market overview in 2009 & 2010
- 1.2.2 Key trends and developments
- 1.2.3 Market forecasts

2.1 High-speed mobile networks
- 2.1.1 High-Speed Packet Access (HSPA)
- 2.1.2 Long-term evolution (LTE)
2.2 Australian mobile network operators
- 2.2.1 Telstra
- 2.2.2 Hutchison
- 2.2.3 Vodafone
- 2.2.4 Optus
2.3 Mobile data market
- 2.3.1 Overview and analysis
- 2.3.2 4G LTE and 3G HSPA at 42Mb/s
- 2.3.3 3G HSDPA steaming ahead
- 2.3.4 Neutral broadband connections for HSDPA

3.1 Statistics, revenues
- 3.1.1 Introduction
- 3.1.2 The AIMIA Mobile Traffic Trend Report
- 3.1.3 Ericsson' s Executive Exchange
- 3.1.4 Revenue statistics
3.2 Market analyses
- 3.2.1 The mobile content market in 2009
- 3.2.2 The market for mobile digital media
- 3.2.3 Operators have lost the content battle - analysis
- 3.2.4 New marketing and distribution models
- 3.2.5 Mobile TV
3.3 Products and services
- 3.3.1 Mobile media products and services
- 3.3.2 Analysis
3.4 Mobile TV
- 3.4.1 What is mobile TV?
- 3.4.2 Market overview and analysis
- 3.4.3 Major players
- 3.4.4 Regulation
- 3.4.5 Technology platforms

4.1 Overview and analysis of m-commerce in Australia
- 4.1.1 Issues impacting development of m-commerce in Australia
4.2 M-commerce services
- 4.2.1 Mobile payments
- 4.2.2 Mobile banking
- 4.2.3 Mobile advertising and marketing
- 4.2.4 Other m-commerce services

5.1 Introduction
5.2 Major players in Australia
- 5.2.1 e-pay Australia
- 5.2.2 Web-based services
- 5.2.3 Bill Express Limited (defunct)
5.3 Market developments
- 5.3.1 Prepaid mobile data in 2009 and 2010
- 5.3.2 Mobile prepaid
- 5.3.3 Rechargeable calling cards (swipe cards)
- 5.3.4 Retail outlets
- 5.3.5 Card and PIN (scratch cards)
- 5.3.6 Other recharge models
- 5.3.7 Prepaid open to misuse
- 5.3.8 New electronic recharge cards
- 5.3.9 New markets
- 5.3.10 Electronic gift cards (open loop cards)
5.4 Revenue overview

6.1 Overview & statistics
- 6.1.1 Introduction
- 6.1.2 SMS market overview
- 6.1.3 SMS services in Australia
- 6.1.4 Usage statistics
6.2 Premium rate SMS
- 6.2.1 The market in 2009
- 6.2.2 Subscription-based services
- 6.2.3 Key players
- 6.2.4 Premium SMS revenues
- 6.2.5 Premium rate services

Table 1 - Mobile traffic growth, selected major Australian mobile Internet sites - 2008 - 2009
Table 2 - Industry opinion regarding control of mobile content - 2008
Table 3 - Telstra average data revenue per user per month - 2005 - 2010
Table 4 - Estimated mobile data ARPU per customer by operator - 2009
Table 5 - Estimated mobile data revenue by operator - 2009
Table 6 - Estimated total mobile data revenue - 2008 - 2012
Table 7 - Estimated market share: electronic mobile payments of total prepaid - 2002 - 2010
Table 8 - Estimated market share of major electronic payment providers - 2009
Table 9 - Estimated electronic payment market revenues - 2007 - 2011
Table 10 - Estimated breakdown of prepaid electronic payment market revenues - 2009
Table 11 - Forecast sent SMS messages - 2003 - 2012
Table 12 - Telstra SMS messages sent per annum - 2005 - 2009
Table 13 - PSMS market revenues - 2004 - 2009
Table 14 - PSMS estimated market share by operator - 2009

Exhibit 1 - Industry opinion regarding mobile opportunities
Exhibit 2 - Media companies are ready for mobile business, but channel-specific requirements are a challenge for them
Exhibit 3 - Mobile facts and figures
Exhibit 4 - What users want
Exhibit 5 - Key applications from data pack users
Exhibit 6 - Broadcast Australia DVB-H trials - 2005 - 2009
Exhibit 7 - Revenue mix PSMS
Exhibit 8 - Micro-payments examples

Australia - Mobile Broadband & Media