Abstract
SYNOPSIS
Electronic Gaming in the Digital Home: Game Advertising paints a complete
picture of the fledging game advertising industry. The report includes
analysis and forecast for different game advertising models, including SIGA,
DIGA, display, advergames, game tournament, and virtual worlds. It also
provides profiles of 26 key players in the game advertising industry and
comprehensive consumer perspectives.
“With an average monthly household expenditure of less than half a
dollar in 2006, compared to $37 for broadcast TV, electronic gaming represents
a seriously under-leveraged advertising medium,” said Yuanzhe
(Michael) Cai, Director of Broadband and Gaming at Parks Associates.
“Nevertheless, if executed in the right way, game advertising can
provide a win-win solution for advertisers, game developers and publishers,
console manufacturers, game portals, and even gamers.”
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