IPTV: From Quadruple Play to Multiplay

Table of Contents

1.0 Notes on Methodology

• 1.1 Consumer Data
• 1.2 Definitions
• 1.3 Scope of Report

2.0 IPTV Service Market Snapshot

• 2.1 North America Market: Playing Catch-up
• 2.2 Europe: Momentum is Building
• 2.3 Asia and Pacific: New Promises
  • 2.3.1 Japan
  • 2.3.2 South Korea
  • 2.3.3 Taiwan
  • 2.3.4 China
• 2.4 Global Service Trends and Competitive Environment

3.0 IPTV Software and System Integration

• 3.1 Middleware: Integration Engine for IP Video Delivery
• 3.2 Content Protection and Subscriber Management
• 3.3 Application Software: Service Differentiators
• 3.4 Enabling End-to-End User Experiences
• 3.5 Standards Issues

4.0 IP Set-top Boxes: The In-Home Media Gateway

• 4.1 Analysis of Form Factors and Functionalities
• 4.2 The Set-top as a Home Media Server: Prospects
• 4.3 Bringing Intelligence to STB: Service Provisioning and Network Management

5.0 Monetizing IPTV Services: Consumer Demand and Business Models

• 5.1 What Do Consumers Want: Services, Features, and Prices
• 5.2 Quad-Play: Telcos' Showtime
• 5.3 Business Models for On-demand and Time-shifting
• 5.4 iTV: Revenue Generator or Churn Reducer?
• 5.5 Advertising: An Under-tapped Revenue Source
• 5.6 Looking into the Future: Outside-in Applications and Fixed/Mobile Convergence

6.0 Market Forecasts and Recommendations

• 6.1 Forecast of U.S. and Canadian Subscribers
• 6.2 Telco TV Forecast for Europe and Asia
• 6.3 Recommendations

Section I: Consumer Preference for TV Services and Features

Section II: IPTV Service Provider Profiles

• Asia-Pacific
  • PCCW (Hong Kong)
  • Hong Kong Broadband Network (Hong Kong)
  • Hutchison Global Communications (Hong Kong)
  • Softbank BB (Japan)
  • KDDI (Japan)
  • NTT (Japan)
  • Hanaro Telecom (South Korea)
  • Korea Telecom (South Korea)
  • Chunghwa Telecom (Taiwan)
  • Advanced Datanetwork Communications (Thailand)
  • True Digital Entertainment (Thailand)
• Europe
  • Telekom Austria (Austria)
  • Belgacom (Belgium)
  • Telefonica O2 Czech Republic (Czech Republic)
  • TDC (Denmark)
  • Dansk Bredband (Denmark)
  • FastTV/Nesa (Denmark)
  • Aland Datakommunikation (Alcom) (Finland)
  • TDC Song/Maxisat (Finland)
  • Finnet (Finland)
  • Elisa (Finland)
  • Club Internet (T-Online Subsidiary) (France)
  • France Telecom (France)
  • Free (France)
  • Neuf Cegetel (France)
  • Telecom Italia France (France)
  • Deutsche Telekom (Germany)
  • HanseNet Tlekommunikation (Germany)
  • FastWeb (Italy)
  • Telecom Italia (Italy)
  • KPN (The Netherlands)
  • Tele 2-Versatel (The Netherlands)
  • NextGenTel (Norway)
  • Lyse Tele (Norway)
  • Telefonica (Spain)
  • Jazztel (Spain)
  • B2 (Sweden)
  • TeliaSonera (Sweden)
  • FastTV (Sweden/Norway/Denmark)
  • Canal Digital (Sweden/Norway)
  • Swisscom (Switzerland)
  • British Telecom (UK)
  • HomeChoice (Owned by Video Network Ltd) (UK)
• North America
  • SaskTel (Canada)
  • MTS Allstream (Canada)
  • Bell Aliant (Canada)
  • Telus (Canada)
  • AT&T (USA)
  • Verizon (USA)
  • Qwest (USA)
  • SureWest (USA)

The Bottom Line

• Deployment of IPTV Services in North America
• Cable MSOs' Network Efficiency Strategies
• Cable MSOs' Value-added Features
• Status of Video Franchise Rights by Telcos
• Deployment of IPTV Services in Europe
• Attractive Price for IPTV Services in Europe
• Deployment of IPTV Services in Asia
• South Korean Cable TV Subscribers and Industry Milestones
• Growth Drivers and Inhibitors of China' s IPTV Market
• China' s IPTV Operational Models
• Growth of IPTV Subscribers: 2005-2006
• Middleware Vendors by Technology Background
• End-to-end Approach to IPTV Deployment
• Types of IP-based Service Applications
• Choice of In-home Networking Media for IPTV Deployment
• IPTV Standardization Efforts
• Features Roadmap for the TV Set-top Box
• Consumer Interest in New Content Uses
• IPTV and Whole-home DVR Implementations
• The IPTV Service and Customer Support Value Chain
• “No-New-Wires” and IPTV Implementation
• Pay-TV Service Penetration: Consumer Survey Results
• Consumers' Preferences for Triple-play Service Providers
• Preferences for IPTV Features (1)
• Preferences for IPTV Features (2)
• Preferences for IPTV Features (3)
• Market Penetration of Multi-Play Services among Broadband Subscribers
• Factors Influencing Satisfaction Level with a Multi-Service Provider
• Interest in Value-added iTV Services among Different Consumer Segments
• Additional Services Desired in a TV-based Service Bundle
• Ad Formats and Revenue Opportunities for IPTV Service Providers
• Interest in Different Applications, Including “Place-shifting”
• Consumer Solutions for Outside-in Applications
• Home Network VoIP Clients
• Additional Services Desired and Willingness to Pay: Mobile Phone-based Bundled Package
• Examples of Service Providers Implementing Outside-in and Fixed/mobile Applications
• IPTV Subscribers: 2006-2011
• IPTV Set-top Box Shipments: 2007-2011

• Consumer Interest in Triple-play Services: 12-country Comparison
• Consumers' Preference for Triple-play Service Providers: 12-country Comparison
• Interest in Advanced TV Features among U.S. Consumers who Prefer Telcos as Triple-Play Providers
• Interest in IP-based TV Features among Three Consumer Groups: U.S.
• Interest in Advanced TV Features among U.K. Consumers who Prefer Telcos as Triple-Play Providers
• Interest in IP-based TV Features among Three Consumer Groups: U.K.
• Interest in Advanced TV Features among French Consumers who Prefer Telcos as Triple-Play Providers
• Interest in IP-based TV Features among Three Consumer Groups: France
• Interest in Advanced TV Features among German Consumers who Prefer Telcos as Triple-Play Providers
• Figure 10: Interest in IP-based TV Features among Three Consumer Groups: Germany
• Interest in Advanced TV Features among Italian Consumers who Prefer Telcos as Triple-Play Providers
• Interest in IP-based TV Features among Three Consumer Groups: Italy
• Interest in Advanced TV Features among Spanish Consumers who Prefer Telcos as Triple-Play Providers
• Interest in IP-based TV Features among Three Consumer Groups: Spain
• Interest in Advanced TV Features among Canadian Consumers who Prefer Telcos as Triple-Play Providers
• Interest in IP-based TV Features among Three Consumer Groups: Canada
• Interest in Advanced TV Features among Japanese Consumers who Prefer Telcos as Triple-Play Providers
• Interest in IP-based TV Features among Three Consumer Groups: Japan
• Interest in Advanced TV Features among South Korean Consumers who Prefer Telcos as Triple-Play Providers
• Interest in IP-based TV Features among Three Consumer Groups: S. Korea
• Interest in Advanced TV Features among Taiwanese Consumers who Prefer Telcos as Triple-Play Providers
• Interest in IP-based TV Features among Three Consumer Groups: Taiwan
• Interest in Advanced TV Features among Chinese Consumers who Prefer Telcos as Triple-Play Providers
• Interest in IP-based TV Features among Three Consumer Groups: China
• Interest in Advanced TV Features among Australia Consumers who Prefer Telcos as Triple-Play Providers
• Interest in IP-based TV Features among Three Consumer Groups: Australia
• Market Penetration of Different Bundled Packages: U.S.
• Estimated Size of Bundled Service Market: By the Number of Subscribers
• Reasons for Not Subscribing to a Bundled Service
• Satisfaction Factors for Multi-Service Providers
• Consumer Segments for Triple-play Customers
• Profiles of Triple-play Customer Segments (1)
• Profiles of Triple-play Customer Segments (2)
• Interest in Additional Video Services among High Intenders of Bundled Package
• Interest in Additional TV Services among High Intenders of Bundled Package
• Interest in Additional TV Services among Four Consumer Segments
• Average Monthly Fee Subscribers Are Willing to Pay for TV-based Services
• Interest in Additional Mobile Services among High Intenders of Bundled Package
• Interest in Additional Mobile Services among Four Consumer Segments
• Average Monthly Fee Subscribers Are Willing to Pay for Mobile Value-added Services
• PCCW Now TV Service Information
• HKBN Digital TV Service Information
• HGC Service Information
• Softbank BBTV Service Information
• KDDI Hikari one TV Service Provider
• NTT OnDemand TV Service Information
• HanaTV Service Information
• KT HomeN Service Information
• Chunghwa Big TV Service Information
• ADC Buddy TV Service Information
• True TV Service Information
• Telekom Austria AonDigital TV Service Information
• Belgacom TV Service Information
• Telefonica O2 TV Service Information
• TDC TV Service Information
• Dansk Bredband IPTV Service Information
• FastTV/Nesa IPTV Service Information
• Alcom IPTV Service Information
• TDC Song/Maxisat Maxinetti Service Information
• Finnet IPTV Service Information
• Elisa Viihdekaista Service Information
• Club Internet IPTV Service Information
• France Telecom Orange TV Service Information
• Freebox TV Service Information 40
• Neuf TV Service Information
• Telecom Italia France Alice Box Service Information
• Deutsche Telekom T-Home Service Information
• HanseNet Alice Home TV Service Information
• FastWeb TV Service Information
• Telecom Italia Alice Home TV Service Information
• KPN Mine TV Service Information
• Tele2-Versatel TV Service Information
• NextGenTel BroadPark Service Information
• Lyse TV Service Information
• Telefonica Imagenio TV Service Information
• Jazztelia TV Service Information
• B2 IPTV Service Information
• Telia Digital TV Service Information
• FastTV IPTV Service Information
• Canal Digital IPTV Service Information
• Swisscom Bluewin TV Service Information
• BT Vision Service Information
• HomeChoice TV Service Information
• SaskTel Max TV Service Information
• MTS Allstream TV Service Information
• Aliant TV Service Information
• Telus TV Service Information
• AT&T U-Verse TV Service Information
• Verizon FiOS TV Service Information
• Qwest Choice Video Service Information
• SureWest InfinitAccess Service Information
• Pioneer DTV Service Information
• Consolidated Communications DVS Service Information
• D&E Digital TV Service Information
• WVT Digital TV Service Information
• HickoryTech Service Information
• MTA DTV Service Information
• Digeo Middleware Solution
• Espial Middleware Solution
• DreamPark Middleware Solution
• Kasenna Middleware Solution
• Microsoft Middleware Solution
• Minerva Networks Middleware Solution
• NDS Middleware Solution
• Orca Interactive Middleware Solution
• OpenTV Middleware Solution
• Siemens/Myrio Middleware Solution
• Thomson Middleware Solution
• ANT Software
• BIAP Systems
• BigBand Networks
• C-COR
• Integra5
• SeaChange
• Streaming21
• Tandberg Television
• Terayon Communications
• Cinea
• Conax
• Irdeto Access
• Latens
• Microsoft
• Nagravision
• NDS
• Verimatrix
• Viacess
• Widevine