Abstract
The U.S. mobile gaming industry, after a period of hyper growth, is entering a
stable growth stage. To realize the full potential of the mobile phone as a
gaming platform, carriers and publishers need to increase market awareness and
introduce new business models, distribution channels, and game genres. In the
meantime, portable gaming provides unique value propositions currently
unmatched by mobile phones, and the advent of mobile broadband-enabled
portable game players will solidify its status among fans of on-the-go gaming.
This report analyzes market trends and opportunities in mobile and portable
gaming, examines new business models, profiles more than 30 major mobile game
publishers, solution providers, and carriers, provides rich consumer data
regarding portable and mobile gaming, and forecasts market growth.
“In the mobile gaming industry, consumer awareness lags behind
technological advancements,” said Yuanzhe (Michael) Cai, Director,
Broadband and Gaming, Parks Associates. “New 3D and multiplayer mobile
games look great in demos, but casual games are where the money is and will be
for the next few years.”
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