Abstract
Next Generation DVD Players: Will History Repeat? provides detail on consumer
preferences and industry support for the competing DVD formats, with analysis
on market strategies and adoption and a prediction of the outcome in this
standards battle.
“Purchasing or renting DVDs will continue to be a dominant way for
consumers to view content,” stated Chris Roden, Research Analyst at
Parks Associates. “What has yet to be determined is which format will
become the standard, HD DVD or Blu-ray? However, we are starting to see the
pendulum swing slowly in one direction,” said Roden. “Recent
retail developments, support from major Hollywood studios, and inclusion of
the format in the PlayStation 3 puts the Blu-ray format in the lead.”
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