Enabling Solutions for a Rich Broadband Experience

Table of Contents

1.0 Methodology

2.0 Global Broadband Market Update

• 2.1 North American Broadband Market Update
• 2.2 European Broadband Market Update
• 2.3 Asian Broadband Market Update
  • 2.3.1 Japan
  • 2.3.2 South Korea
  • 2.3.3 China

3.0 Broadband Value Added Services: Beyond Bandwidth

• 3.1 Commoditization of Bandwidth
• 3.2 Changing Broadband Business Models
• 3.3 Converged VAS Drive Bundled Services
• 3.4 Marketing Strategies
• 3.5 Consumer Demand for VAS
• 3.6 Broadband VAS Roadmap
• 3.7 Relevant Technology Development

4.0 Service Provider Deployments of Value Added Services

• 4.1 Broadband Entertainment
• 4.2 Digital Home Support
• 4.3 Digital Home Control and Monitoring
• 4.4 Storage/Backup/Remote Access
• 4.5 User-Generated Content (UGC)
• 4.6 International Case Studies
  • 4.6.1 British Telecom - Providing Experience in an Open Environment
  • 4.6.2 France Telecom/Orange - Gateways, Content and Web 2.0
  • 4.6.3 Free/Iliad - Freebox Fuels Growth
  • 4.6.4 Comcast - Playing the Content Card
  • 4.6.5 Verizon -- 360�‹ Gaming
  • 4.6.6 China Telecom - a Controversial Push Strategy

5.0 Market Forecast

• 5.1 Forecast Methodology
• 5.2 Detailed Forecast

6.0 Implications and Recommendations

Section I: Growth of Internet Adoption

Section II: Demographics Analysis of Broadband Households

Section III: Narrowband-Broadband Migration

Section IV: Broadband Satisfaction Analysis

• Satisfaction Ratings by Providers in the US and Canada
• Drivers for Satisfaction

Section V: Value-Added Services

• Broadband Entertainment
• Home Networking
• Adoption and Usage of Home Network
• Home Networking Services from Service Providers
• Internet Security
• Online Storage
• Automated PC Maintenance - “the Dashboard”

Section VI: Demographics Analysis of VAS Customers

• Broadband Entertainment
• Digital Home Services

Section VII: Profiles of White-label Solution Providers

• Axentra Corp.
• Casero, Inc.
• Exent Technologies
• Hiwired, Inc.
• Intamac Systems
• Motive Inc.
• Oberon Media
• RadialPoint
• SupportSoft
• Synacor, Inc.
• ThePlatform
• Xanboo Inc.

• Residential Broadband Penetration among U.S. Households
• Market Share of Leading Broadband Service Providers at YE 2007
• Strong Growth of FIOS Broadband
• Forecast of FTTx and Mobile Wireless Residential Subscribers (2007-2012)
• Major Canadian Broadband Providers' Subscribers Growth 2004-2007
• Growth of Broadband Penetration Rate per Capita
• Growth of Broadband Households Among Major Asian Countries 2003-2007
• Comparison of Broadband Rates (Cost per MB/Month of data transmission) Among Selected Countries in 2005
• Top Broadband Activities in Japan - 2007
• Popular Internet Activities in S. Korea (Q4/07)
• Growth of Broadband Households in China 2003-2008 Compared to the U.S.
• Declining ARPU among Chinese Broadband Households 2003-H1 2007
• Most Frequently Used Internet Applications in China
• Commoditization of Bandwidth
• Forecast of Broadband Subscribers Receiving 10 MBps or Higher Services
• Bundled Services: DSL vs. Cable in Subscriber Numbers (Q1/07)
• Online Entertainment Activities (Q3/07)
• Utility and Communications Activities (Q3/07)
• Consumer Interests in Selected Digital Home Services (Q1/06)
• Segmentation of Broadband Service Provider Value-added Services
• Online Entertainment Activities (Q3/2007)
• Major Broadband Entertainment Deployments
• Major Digital Home Support Deployments
• Interest in Home Control Features (Q1/07)
• Major Digital Home Control and Monitoring Deployments
• Willingness to Pay for an Online Storage Solution
• Major Digital Storage/Backup Deployments
• Major UGC Deployments
• U.S. Forecast of Broadband VAS Revenue (2006-2012)
• Detailed Breakdown of Forecast Numbers
• U.S. Forecast of VAS ARPU among Broadband Users (2006-2012)

• Internet and Broadband Adoption
• Internet Penetration by Gender
• Internet Penetration by Age
• Internet Penetration by Education
• Upgrade Internet Access (Q1/07)
• Breakdown of all U.S. Households by Internet Access and Intent to Subscribe (Q1/2007)
• Broadband and National Demographics: Gender Comparison
• Broadband Users among All Age Groups
• Broadband and National Demographics: Income Comparison
• Broadband and National Demographics: Education Comparison
• Likelihood for Narrowband Users to Upgrade to a Broadband Service
• U.S. Broadband Customers: Rating Satisfaction with Provider
• Canadian Broadband Customers: Rating Satisfaction with Provider
• High and Low Satisfaction: U.S. Broadband Carriers
• High and Low Satisfaction: Canadian Broadband Carriers
• Broadband Service: Important Factors in Driving Satisfaction (U.S.)
• Broadband Service: Important Factors in Driving Satisfaction (Canada)
• Number of Hours Spent on Activity
• Media Activities
• Penetration of Home Data Networks
• Most Valuable Applications for a Home Network (U.S.)
• Offered and Accepted Home Networking Offer from BSP: U.S.
• Offered and Accepted Home Networking Offer from BSP: Canada
• What Factors were Important in Accepting a Home Networking Offer from the Broadband ISP? (U.S.)
• What Factors were Important in Accepting a Home Networking Offer from the Broadband ISP? (Canada)
• Respondents Experiencing Security-related Maladies
• What Internet Security Solutions are Used?
• Rating Internet Providers on Responsiveness to Security Issues (U.S.)
• Rating Individual Internet Providers on Responsiveness to Security Issues (U.S.)
• Rating Internet Providers on Responsiveness to Security Issues (Canada)
• Rating Individual Internet Providers on Responsiveness to Security Issues (Canada)
• Interest in Online Storage Solution: By Weekly Multimedia Activities
• Willingness to Pay for an Online Storage Solution
• Frequency of PC Maintenance Functions
• Interest in PC Maintenance “Dashboard”
• Broadband Entertainment Activities I (Q3/07)
• Broadband Entertainment Activities II (Q3/07)
• Consumer Interest in Automated Maintenance and Online Storage (Q1/06)
• Consumer Interest in Whole-home protection, software & support, and unlimited tech support (Q1/06)
• Motive Solutions
• SupportSoft Overview