Abstract
"If game companies insist on chasing the mythical hardcore and casual gamer
segments, they will miss out on more than half of the market," said Yuanzhe
(Michael) Cai, Director of Broadband and Gaming, Parks Associates. "The
market is not black and white anymore, and game marketers need to understand
these finer nuances."
This survey of more than 2,000 Internet gamers reveals that the U.S. Internet
gamer population has diversified to include six distinctive gamer groups. This
study provides analysis of these gamers' favorite gaming platforms and genres,
their gaming behaviors (time and money spent on different gaming activities),
interest in new gaming services, and perspectives on game advertising.
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