Abstract
SYNOPSIS
This report examines the market for online and electronic delivery of premium
video content, including movies and television programming. It analyzes the
brief history of online video distribution, offering commentary and analysis
on business models, technology challenges, and consumer adoption. It offers
forecasts and predictions for the future of online video distribution,
including downloading and direct connections to consumer electronics devices.
“Hollywood has discovered that online video distribution provides more
upside to their businesses than risk,” said Kurt Scherf, vice
president and principal analyst with Parks Associates. “How the studios
work with technology partners, device manufacturers, distributors, and
advertisers to sustain momentum will be critical in defining success in the
next few years.”
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