Internet Video: Direct-to-Consumer Services 2nd Edition

1.0 Notes on Methodology and Report Focus

2.0 The Internet Video Market: A Recap and Analysis

• 2.1 Market Pace and Key Clues to Market Development
• 2.2 Key Takeaways from the Early Market for Internet Video
  • 2.2.1 The Active Internet Video Audience is Huge
  • 2.2.2 Pure Transactional Models are Unproven; Greater Emphasis on Ad-supported Models
  • 2.2.3 Syndication and Scale are Key, Meaning More Consolidation among Internet Video Value Chain Members
  • 2.2.4 Niche Content Alone - Too Early for Sustainable Business
  • 2.2.5 Evolution for Survival - Transactional Movie Services
  • 2.2.6 Netflix and Blockbuster - Significant Players in the Internet Video Market
  • 2.2.7 Download-to-Burn Emerges as a Distribution Channel
  • 2.2.8 Incumbent Service Providers Taking a More Active Role in Distributing Internet Video Content
  • 2.2.9 The Broadcast Network Internet Video Offerings are Showing Good Results

3.0 Bringing Internet Video to the TV

• 3.1 Connected Televisions
• 3.2 DVD Players
• 3.3 Game Consoles
• 3.4 Media Center PCS
• 3.5 Alternative Set-tops and Internet Content Services Platforms
• 3.6 Media Adapters/Media Center Extenders
• 3.7 Other Solutions for Bridging the Internet Video-to-TV Divide

4.0 Forecasts

• 4.1 Forecast Assumptions: Non-TV Based Internet Video Revenues
  • 4.1.1 Non-TV Internet Video: Movie Rentals
  • 4.1.2 Non-TV Internet Video: Movie Downloads
  • 4.1.3 Non-TV Internet Video: TV Downloads
• 4.2 Forecast Assumptions: TV-based Internet Video Revenues
  • 4.2.1 Connected Game Consoles
  • 4.2.2 Alternative Set-top Boxes
  • 4.2.3 Media Center PC/"Home Theater PC" Configuration
  • 4.2.4 Connected TVs
  • 4.2.5 Connected DVD Players

5.0 Recommendations for Industry Players

• 5.1 Content Creators/Owners
  • 5.1.1 Advertisers/Agencies
  • 5.1.2 Broadband (Access) Service Providers
  • 5.1.3 Web/Entertainment Portals
  • 5.1.4 Technology Enablers

1.0 Profiles: Internet Video Service Providers

• 1.1 Portals
  • 1.1.1 AOL Video
  • 1.1.2 Google Video
  • 1.1.3 MSN Video
  • 1.1.4 Yahoo Video
• 1.2 Broadcast Network Initiatives
  • 1.2.1 CBS
  • 1.2.2 Disney ABC Television Group
  • 1.2.3 Fox (News Corporation)
  • 1.2.4 NBC
  • 1.2.5 WB
• 1.3 Internet Video Services
  • 1.3.1 Amazon.com Unbox"!
  • 1.3.2 Babelgum
  • 1.3.3 Crackle (formerly Grouper Networks)
  • 1.3.4 Fancast (Comcast)
  • 1.3.5 Hulu
  • 1.3.6 Jaman
  • 1.3.7 Joost
  • 1.3.8 MediaZone
  • 1.3.9 MeeVee
  • 1.3.10 RealNetworks SuperPass
  • 1.3.11 SyncTV
  • 1.3.12 TidalTV
  • 1.3.13 Veoh Networks
  • 1.3.14 Vuze
• 1.4 Movie Services
  • 1.4.1 Blockbuster (Movielink)
  • 1.4.2 CinemaNow
  • 1.4.3 EZTakes
  • 1.4.4 MovieFlix
  • 1.4.5 Netflix (Instant Queue)
  • 1.4.6 Starz Play (Verizon)
  • 1.4.7 Vongo
• 1.5 Hardware and Content
  • 1.5.1 Apple TV
  • 1.5.2 Microsoft Xbox LIVE
  • 1.5.3 NeuLion
  • 1.5.4 Sony PLAYSTATIONR Store
  • 1.5.5 VUDU

• Key Activities in the Internet Video Space: 2007
• Key Activities in the Internet Video Space: 2008
• U.S. Adult Broadband Users: Percentage Engaged in Internet Video Activities on a Monthly Basis
• Biggest Inhibitors to Using Internet Video Services
• Internet Portals and Internet Video Experiences
• Top U.S. Online Video Properties
• Reported Ad Rates: Internet Video Sites
• Elements of Internet Video Content and Ad Management
• Internet Video Services: High-definition Offerings
• U.S. Broadband Forecast: Households with at Least 10 Mbps Downstream Service
• Key Players: Content and Ad management, Content Delivery, and Search
• Monthly Broadband Users of Premium Internet Video
• Millions of Premium Content Downloads/Streams: 2008
• Why Do Consumers Stream/Download Movies?
• Movie Windows
• U.S. Theatrical Box Office and DVD Revenues
• Netflix and Blockbuster Internet Video Offerings
• Millions of Subscribers: Netflix and Blockbuster Online Rental Services
• Internet Video Moves by Incumbent Broadband Providers
• U.S. Network Television Advertising Volume
• Is Internet Video Decreasing the Primetime TV Audience?
• Why Do consumers Stream/Download TV Shows?
• Internet Video Results from Broadcast Network
• Cumulative Videos Downloaded from Apple iTunes
• Apple Music-related Product and Service Revenues
• Devices used for Watching Internet Video
• TV, DVD Player, and Game Console Adoption
• Millions of Recent Buyers in 2007
• Connected Televisions and Internet Applications
• Connected DVD Players: Content and Use Cases
• Game Consoles and Internet Video Content
• Type of Video Watched on Xbox LIVE
• Identifying Xbox LIVE Paying Video Users
• Media Center PC-TV Connection
• Media Center PC Usage
• Alternative Set-top Boxes and Features
• Familiarity with Over-the-Top Video Options
• Important Features for VoD Box
• TiVo Subscribers
• TiVo Usage: Amazon.com Unbox Videos
• Media Adapters and Internet Video
• Media Center Extenders and Internet Video
• Internet Video Bridging Solutions
• Non-TV Internet Videos Served: TV and Movie Downloads and Rentals
• Non-TV Internet Video Revenues
• TV-based Internet Videos Served: TV and Movie Downloads and Rentals
• TV-based Internet Video Revenues