Mobile TV: Analysis & Forecasts (Second Edition)

Table of Contents

1.0 Notes on Methodology

• 1.1 Consumer Data
• 1.2 Industry Data
• 1.3 Definitions

2.0 Overview

3.0 Technologies & Spectrum

• 3.1 Mobile Operator Solutions
• 3.2 Broadcast vs. Unicast
• 3.3 Satellite vs. Terrestrial Technology
• 3.4 Licensing
• 3.5 Consumer Solutions
• 3.6 Pay-TV Provider Solutions
• 3.7 Broadcast TV Solutions

4.0 Consumer Analysis of Mobile TV

• 4.1 Mobile Handset Features
• 4.2 Mobile Video Users

5.0 Mobile TV Deployments

• 5.1 The Technology Horse Race
• 5.2 Revenue Models
• 5.3 Content
• 5.4 North America
  • 5.4.1 MediaFLO (U.S.)
  • 5.4.2 Sprint-Nextel (U.S.)
  • 5.4.3 Modeo (U.S.)
  • 5.4.4 Aloha Partners (U.S.)
  • 5.4.5 ICO Global Communications (U.S.)
• 5.5 Europe
  • 5.5.1 Mobiles Fernsehen Deutschland (Germany)
  • 5.5.2 BT Movio (U.K.)
  • 5.5.3 Mediaset (Italy)
  • 5.5.4 3 Italia (Italy)
  • 5.5.5 Swisscom (Switzerland)
  • 5.5.6 KPN (Holland)
  • 5.5.7 Media Broadcast (Austria)
• 5.6 Asia
  • 5.6.1 Terrestrial DMB Services (South Korea)
  • 5.6.2 TU Media (South Korea)
  • 5.6.3 OneSeg (Japan)
  • 5.6.4 SARFT & MII (China)

6.0 Forecasts

7.0 Implications & Action Items

1.0 Consumer Data

• 1.1 Sources
• 1.2 Summary of Findings
• 1.3 Mobile phone & feature adoption
• 1.4 Mobile Phones with Video Capability
• 1.5 The Importance of Mobile Multimedia Functions
• 1.6 Mobile TV Handset Adoption
• 1.7 Mobile TV Service Adoption & Demographics
• 1.8 Analysis of Mobile TV Users

2.0 Company Profiles

• 2.1 3 Italia
• 2.2 Aloha Partners (Hiwire)
• 2.3 AT&T
• 2.4 BT Movio
• 2.5 Crown Castle International Corp.
• 2.6 ICO Global Communications
• 2.7 KPN
• 2.8 Mediaset
• 2.9 Mobile 3.0/Mobiles Fernsehen Deutschland
• 2.10 MobiTV
• 2.11 Motorola Inc.
• 2.12 NextWave Wireless
• 2.13 Nokia Corporation
• 2.14 Orange
• 2.15 Orb Networks, Inc.
• 2.16 Pace Micro Technology
• 2.17 Qualcomm/MediaFLO
• 2.18 Sling Media Inc.
• 2.19 Sony
• 2.20 Sprint Nextel Corp.
• 2.21 Swisscom
• 2.22 Texas Instruments
• 2.23 TiVo Inc.
• 2.24 TU Media
• 2.25 Verizon Wireless
• 2.26 Vodafone

• Mobile Operator Solutions
• Spectrum Availability
• Familiarity with Consumer Mobile TV Solutions
• Consumer Solutions
• Pay-TV Solutions & Ventures
• Broadcast TV Solutions
• Mobile Phone Adoption
• Features on Mobile Phone
• Important Features for Mobile Phones
• Lack of Experience with Mobile Phone
• Mobile Phone Activities
• Video Phone Owners: Demographics
• Video Phone Owners: Education & Income
• Technology Adoption by Media Activities
• Technology Viewpoints
• Mobile TV Services in the United States
• 3 Italia Mobile TV Pricing
• Chinese Mobile TV Standards
• Mobile TV Users by Region (2005 - 2012)
• Mobile Phone Adoption
• Mobile Phone: Trigger for Purchase Consideration
• Mobile Phone: Importance of Purchase Factors
• Important Features for Mobile Phones
• Features on Mobile Phone
• Mobile Phone Features by Children at Home
• Video Phone Owners: Demographics
• Video Phone Owners: Education & Income
• Importance of Multimedia Functions on Mobile Device
• Importance of Mobile TV Features by Age
• Importance of Mobile TV Features by Education & Income
• Importance of Mobile TV features by Home Structure
• Mobile Phones: Entertainment Features
• The Demographics of Mobile TV Owners
• Mobile Phones: Entertainment Features by Brands
• Mobile Phones: Entertainment Features by Providers
• Lack of Experience with Mobile Phone
• Mobile TV Usage
• Mobile Phone Activities
• The Demographics of Mobile TV User
• Mobile TV Users by Age
• Mobile TV Users: Gender
• Mobile TV Users by Education
• Mobile TV Users by household Income
• Mobile TV Users by Children at Home
• Technology Adoption by Media Activities
• Consumer Electronics Adoption
• Consumer Electronics Purchase Intention
• Mobile Device Purchase Intention
• Home Network Adoption
• Video Service Subscription
• Video Service Features
• Home Activities
• Technology Viewpoints