Connected Consoles: Gaming, Media, and Beyond

1.0 Seventh-Generation Game Consoles: an Overview

• 1.1 A Brief Introduction to Current-Gen Consoles
• 1.2 Worldwide Hardware Unit Sales
• 1.3 Competitive Dynamics: a SWOT Analysis

2.0 Connected Consoles: Gaming Capabilities

• 2.1 Growth of Connected Game Consoles
• 2.2 Online Multiplayer Gaming
• 2.3 Digital Distribution: Casual Games and Downloadable Content
• 2.4 Virtual Worlds and Avatars
• 2.5 Game Advertising

3.0 Connected Consoles and the Digital Home

• 3.1 Video, TV, and Connectivity Features
  • 3.1.1 An Overview of Non-Gaming Features
  • 3.1.2 Digital Distribution: Movies and TV Shows
    • On-Demand Video: Xbox 360 and PS3
    • PS3 and Blu-Ray
    • Xbox 360 and Netflix
    • Wii: Internet Channels
  • 3.1.3 Partnership with TV Service Providers
  • 3.1.4 Competing On-Demand Video Solutions
    • Over-the-Top Offerings
• 3.2 Opportunities and Threats for Service Providers
• 3.3 Usage of Connectivity and Multimedia Features: Consumer Insights

4.0 Market Forecasts

• 4.1 Global Forecasts of Game Console Sales
• 4.2 Forecasts of Content and Service Revenues

5.0 Implications and Recommendations

• 5.1 For the Digital Home Industry
• 5.2 For Game Console Manufacturers

1.0 Game Console Adoption

• 1.1 Growth in Console Adoption
• 1.2 Household Ownership of Different Types of Consoles and Active Usage
• 1.3 Demographics of Console Owners
• 1.4 Purchase Intention
• 1.5 Important Game Console Features

2.0 Console Gaming Behavior

• 2.1 Active Usage of Game Consoles
• 2.2 Time and Money Spent on Console Gaming
• 2.3 Console Game Genres
• 2.4 Console Connection Rate
• 2.5 Adoption of Online Gaming Services
• 2.6 Demographics of Online Console Gamers
• 2.7 Important Online Gaming Features
• 2.8 Usage of Game Console Multimedia Features

3.0 Notes on Methodology

• A Comparison of Different Xbox 360 SKUs
• Sales of Current-Generation Game Consoles (2005-2008)
• Comparing Sales of Wii to Combined Sales of PS3 and Xbox 360
• Purchase Intentions for Different Game Consoles
• Price Willing to Pay for Current-Generation Game Consoles: Buy vs. Lease
• Important Console Features by Console Ownership
• SWOT Analysis: Current-Generation Game Consoles
• Growth of Xbox Live Registered User Accounts
• Global Forecasts of Connected Game Console Households
• Comparison of Xbox Live and PlayStation Network Multiplayer Features
• Detailed Breakdown of Xbox Live Revenue Sources
• Casual Games and Downloadable Game Content Offerings
• Global Forecast of Console Digital Download Revenue (Full Game Downloads and Downloadable Content)
• Participation in Virtual Worlds among Connected Console HHs
• Purchasing of Virtual Items among Connected Xbox 360 and PS3 Households
• Global Forecast of Micro-transaction/Item-Sales Revenue for Xbox 360 and PS3
• Console In-Game Advertising: Key Players
• Global Forecast of Console Dynamic In-Game Advertising Revenue
• Perceived Intrusiveness of Different DIGA Approaches (Among Connected Xbox 360 and PS3 Households)
• Video, TV, and Connectivity: Current-Gen Game Consoles
• On-Demand Video Offerings from Xbox 360 and PlayStation 3
• Type of Videos Watched on Xbox Live
• Global Forecast of Digital Video Revenue: Xbox 360 and PS3
• Usage of PlayStation 3 for Watching Blu Ray Movies and Playing Games
• Millions of Subscribers: Netflix and Blockbuster Online Rental Services
• Growth of Mega TV Subscribers
• Set-Top Boxes with Internet Video Services
• CE Platforms Supporting Internet Video
• Video-On-Demand Strategies from Major Service Providers
• Interest in a Game Console Leasing Service from a Broadband Service Provider
• Devices Connected to a Game Console
• Multimedia Usage of Game Consoles
• Forecast of Units Sold by Region: Current-Generation Game Consoles
• Forecast of Units Sold by Type: Current-Generation Game Consoles
• Percentage of Units Sold: Current-Generation Game Consoles
• Annual Revenue by Type: Current-Generation Game Consoles
• Annual Revenue Forecast by Region: Current-Generation Game Consoles
• Global Forecast of Connected Console Revenue: Content and Services by Console (2007-2013)
• Global Forecast of Connected Console Revenue: Content and Service by Business Model (2007-2013)
• Household Adoption of Game Consoles and Portable Game Players (2006-2008)
• Growth of Console Households (2006-2008)
• Growth of Households with Multiple Game Consoles
• Next-Generation Game Console Breakdown (Q1/08)
• Game Console Owners: Age and Gender (Q1/08)
• Game Console Owners: Household Structure (Q1/08)
• Demographics of Game Console Owners: Age & Gender (Q1/08)
• Demographics of Game Console Owners: Income, Education, and Children at Home (Q1/08)
• Demographics of Xbox 360 Owners (Q1/08)
• Demographics of PlayStation 3 Owners (Q1/08)
• Demographics of Nintendo Wii Owners (Q1/08)
• Nintendo Wii Expanding the Market
• Current-Gen Console Players by Gender
• Purchase Intention for Current-Generation Game Consoles
• Price Willing to Pay for Current-Generation Consoles: Buy vs. Lease
• Game Console Intenders by Age
• Game Console Intenders by Gender
• Important Game Console Features: Among Game Console Owners and Intenders (1 of 2)
• Important Game Console Features: Among Game Console Owners and Intenders (2 of 2)
• Important Console Features by Console Ownership
• Top Five Desirable Game Console Features among Game Console Intenders
• Monthly Usage of Game Consoles among Households with Multiple Game Consoles
• Active Usage of Game Consoles by Type of Consoles Owned
• Monthly Expenditure on Purchasing Console Games by Game Console Ownership
• Top Five Favorite Game Genres among Owners of Different Game Consoles
• Growth of Households with Internet Connected Game Consoles
• Broadband Connection Rate by Type of Game Consoles
• Usage and Paying Adoption of Online Console Gaming Services
• Usage of Xbox Live Services: Gold vs. Silver
• Reasons for Not Subscribing to Xbox Live Gold
• Adoption of Connected Console and Online Console Gaming among Current-Gen Console Households
• Usage of Console Internet Connectivity and Adoption of Online Console Gaming by Age
• Usage of Console Internet Connectivity and Adoption of Online Console Gaming by Gender
• Usage of Console Internet Connectivity and Adoption of Online Console Gaming by Game Segments
• Online Console Gaming by Game Console Ownership
• Paying Adoption of Online Console Gaming Services by Age
• Paying Adoption of Online Console Gaming Services by Gender
• Interest in Downloading Console Games by Age and Gender
• Importance of Different Online Gaming Features among Online Console Gamers
• CE Devices Connected to a Game Console
• Gaming and Multimedia Usage of Game Consoles
• Usage of Multimedia and Connectivity Features on Game Consoles: Q3 2007 vs. Q3 2008
• Gaming and Multimedia Usage of Game Consoles by Age
• Gaming and Multimedia Usage of Game Consoles by Gender
• Familiarity with Over-the-Top Video Options
• Over-the-Top Video Usage
• Using Xbox Live for Video Downloads/Streaming
• Type of Videos Watched on Xbox Live
• Monthly Expenditure on Xbox Live Video