Networked Gaming: Driving the Future II

Table of Contents

The Bottom Line

1.0 Notes on Methodology and Report Focus

• 1.1 Sources of Industry data
• 1.2 Sources of Consumer data
• 1.3 Scope of Report

2.0 Online Gaming: a Market Overview

• 2.1 Summary of Different Online Gaming Categories
• 2.2 Online Gaming Market: a Bird' s Eye View
• 2.3 Key Consumer Findings

3.0 MMORPGs

• 3.1 Market Overview
  • 3.1.1 The Subscription Model
  • 3.1.2 The Episodic Model
  • 3.1.3 The Free-to-Play, Virtual Goods Model
• 3.2 Drivers and Inhibitors
• 3.3 Competitive Analysis: Key Industry Players
  • 3.3.1 The Subscription Model
  • 3.3.2 The Free-to-Play, Virtual Goods Model
• 3.4 MMORPG Technology Enablers
  • 3.4.1 In-Game Marketplace Solution Providers
  • 3.4.2 VoIP Solution Providers

4.0 Online Casual Gaming

• 4.1 Market Overview
  • 4.1.1 Try and Purchase
  • 4.1.2 Subscription Services
  • 4.1.3 Casual Game Advertising
  • 4.1.4 Flash Games: the “New Casual”
• 4.2 Drivers and Inhibitors
• 4.3 Competitive Analysis: Key Industry Players

5.0 Gaming 2.0

• 5.1 Social Gaming
• 5.2 User-Generated Content
• 5.3 Gamer Social Networks

6.0 Market Forecasts and Strategic Recommendation

• 6.1 Market Forecasts: MMORPGs
• 6.2 Market Forecasts: Casual Gaming
• 6.3 Strategic Recommendations
  • 6.3.1 Game Publishers
  • 6.3.2 Service Providers
  • 6.3.3 Retailers
  • 6.3.4 Media Companies

Resource Book

• 1.1 Gamer Segmentation
• 1.2 Consumer Adoption of Online Gaming
• 1.3 Game Genres and Gamer Demographics
• 1.4 MMORPGs
• 1.5 Online Gaming Features
• 1.6 Online Gaming Destinations
• 1.7 Digital Distribution and Games-on-Demand
• 1.8 The Impact of Online Gaming on Media Consumption

• 2.1 Acclaim Games
• 2.2 Big Fish Games
• 2.3 Double Fusion
• 2.4 Jagex
• 2.5 Kongregate
• 2.6 Miniclip
• 2.7 Mochi Media
• 2.8 Nexon America
• 2.9 Oberon Media/i-Play
  • 2.9.1 Playfish
  • 2.9.2 Raptr
  • 2.9.3 Real Networks
  • 2.9.4 Trion World Network
  • 2.9.5 Vivox
  • 2.9.6 Wild Tangent
• 2.10 Zynga

Figures

• Overview of Different Online Gaming Categories
• Number of Internet Gamer Households Playing and Purchasing Different Online Games/Services
• Percentage of Gaming Revenue Generated from Different Gamer Segments
• Selected MMORPG Casualties
• Subscriber Growth: World of Warcraft (2004-2008)
• Quarterly Revenue from Guild Wars Compared to Other NCSoft MMORPGs (Q3 2006-Q3 2008)
• Percentage Paying for Virtual Items among MMORPG and Virtual World Players
• Types of Virtual Items Purchased
• Adoption of Free-to-Play vs. Traditional MMORPG
• Interest in MMORPG Business Models by Segment
• The Continuum of Business Models
• Drivers and Inhibitors: Subscription and Free-to-Play MMORPGs
• Market Share of Different MMORPGs
• Emerging Publishers/Developers of Subscription-based MMORPGs
• U.S. Market Share of Free-To-Play MMORPG Publishers (2008)
• Virtual Marketplace Solution Providers
• Growth of Casual Gaming Revenue: Real Networks, Big Fish Games, and PopCap (2005-2008)
• Growth of Club Pogo Subscribers
• Growth of Miniclip' s Monthly Unique Visitors
• Drivers and Inhibitors: Casual Games
• Comparison of Leading Casual Gaming Companies
• Top 3 Activities Consumers Engage in on a Social Network Site (4Q08)
• Leading Social Gaming Companies
• Selected Social Gaming Networks
• U.S. MMORPG Subscriber Forecast: Traditional Subscription Model and Optional Premium Subscription Model (2008-2013)
• U.S. Free-to-Play MMORPG Forecast: Total Players and Paying Players
• U.S. MMORPG Revenue Forecasts: Subscription and Free-to-Play Models (2008-2013)
• U.S. Forecast of Premium Casual Gaming Revenue (2008-1013)
• U.S. Premium Casual Gaming Revenue by Business Model: Try-and-Purchase, Subscription Services, and Virtual Items (2008-2013)

• Gamer Segmentation Methodology
• Summary of Gamer Segments
• Percentage of Gaming Market by Gamer Segment
• Entertainment Dollar per Gaming Hour by Gamer Segment
• Percentage of Gaming Revenue Generated from Different Gamer Segments
• PC Gaming Behavior: Online vs. Offline (Q1/08)
• Console Gaming: Online vs. Offline (Q1/08)
• Online & Offline Gaming Hours per Month by Platforms
• Monthly Online vs. Offline PC Gaming Hours by Gamer Segments
• Number of Internet Gamer Households Playing and Purchasing Different Online Games/Services
• Growth of Paying Users of Different Online Gaming Services (2006-2008)
• Adoption of Different Game Genres I (Q1/08)
• Adoption of Different Game Genres II (Q1/08)
• Gamers of Different Online Games: Males vs. Females
• Gamers of Different Online Games: Average Age
• Growth of MMORPG Adoption (2006-2008)
• Interest in MMORPG Business Models by Segment
• Percentage of Paying Subscribers among MMORPG and Virtual World Players
• Adoption of Free-to-Play vs. Traditional MMORPG
• Reasons for Not Playing MMORPGs (Q1/08)
• Percentage Paying for Virtual Items among MMORPG and Virtual World Players
• Important Online Gaming Features I (Q1/08)
• Important Online Gaming Features II (Q1/08)
• Important Online Gaming Features by Gender
• Important Online Gaming Feature by Age
• Awareness and Adoption of Online Gaming Services and Websites I
• Awareness and Adoption of Online Gaming Services and Websites II
• Paying Adoption of Online Casual Game Services
• Composition of Gamer Segments among Paying Users of Leading Online Gaming Services
• Interest in Digital Distribution by Age
• Interest in Digital Distribution by Gamer Segment
• Preferred Games-on-Demand Service Providers
• Interest in Games-on-Demand at Different Price Points
• Interest in Ad-Supported Games-on-Demand Services
• Interest in an Ad-Supported Games-on-Demand Service by Gamer Segment
• Weekly Hours Spent on Watching TV among Different Online Gamers
• Leisure Time Spent on Different Activities by Gamer Segment
• Gaming While Multitasking