Aftermarket Entertainment: Universal Remote Controllers (Second Edition)

This report addresses the growing need and market for mid-level and high-level universal remote controllers. The report includes 2008 forecasts, market drivers, the consumer purchase process for URCs, key decision factors, consumer adoption, demographic and brand data on owners and intenders from consumer and distribution surveys. It also addresses changing distribution structures and marketing efforts including installing dealer brand and remote preferences, and profiles of selected companies leading or innovating in this category.

“U.S. households are spending more on their entertainment equipment as well as on content options than in the past,” said Tricia Parks, CEO of Parks Associates. “So, spending some hundreds of dollars on a URC that allows easier use and management of their home theater systems makes more sense to them than in the past. There is a middle market for advanced universal remotes now emerging that will continue to see growth for at least the next 5-7 years.”