Aftermarket Entertainment: Universal Remote Controllers (Second Edition)

• 1.0 Aftermarket Universal Remote Controls: Definition and Pricing
• 2.0 URC Ownership and Purchasing
• 3.0 The Aftermarket URC Purchase Process
• 4.0 The Purchase Process for URCs
• 5.0 The Role of Brand and Brands Purchased in 2007 Internet Households
• 6.0 URC Unit and Revenue Forecasts 2007-2012
• 7.0 The International Marketplace

1.0 Introduction to the Resource Book

2.0 Aftermarket URCs in 2007

• 2.1 The Demographics of URC Ownership and 2007 Purchasers
  • 2.1.1 The Demographics of URC Ownership
  • 2.1.2 The Demographics of 2007 URC Purchasers
  • 2.1.3 A Summary of Demographics
  • 2.1.4 Prices Paid for Aftermarket URCs in 2007
• 2.2 Purchase Factors and Process for URCs
  • 2.2.1 The Shopping Process
  • 2.2.2 Features and Core Factors Important to Buyers
  • 2.2.3 Information Findings and Differentiators for and in the URC Purchase Process
  • 2.2.4 Product Ownership and Product Purchase for 2007 URC Buyers
  • 2.2.5 Brands and Aftermarket URCs

3.0 Distribution of URCs

• 3.1 Installing Dealers

4.0 URC Sales and Forecasts (Revenues and Units)

5.0 International Landscape for Aftermarket URCs

6.0 Competitor Landscape and Profiles

• 6.1 AMX
• 6.2 Control4
• 6.3 Logitech Harmony
• 6.4 Philips Home Control
• 6.5 Universal Electronics
• 6.6 URC
• 6.7 Other URC Players and Innovators

• Pricing for Aftermarket URCs by Segment
• Aftermarket URC Retail Pricing May 2008
• Percentages of URCs at Retail by Price Category
• Number of URCs in U.S. Broadband Households
• Prices Paid by 2007 URC Purchasers in U.S. Internet Households
• Summary Characteristics of 2007 URC and Non-URC Buyers
• Salient Demographic Differences between BB Household URC Buyers and Non-Buyers
• A Comparison of Attitudes between 2007 URC Buyers and Non Buyers
• A Comparison of Selected CE Purchases by BB Household URC and Non-URC Buyers
• Comparisons of Shopping Triggers between Basic and Advanced URC Buyers in BB Households
• The Importance of URC Features by URC Price
• A Comparative View of Brand Importance by Specific Product
• 2007 URC Brands Purchased
• Preferred Brands among Installing Dealers
• Unit and Revenues 2007
• Unit Sales Forecast by Segment 2007-2012
• URC Revenue Forecast by Segment 2007-2012
• Internet and Home Theater Penetration in Selected International Households
• 2007 Statistics for Selected Nations

• Aftermarket URC Purchases in 2007
• The Number of URCs in U.S. Broadband HHs - 2007
• Breakout of U.S. Households by Internet Segment 4Q 2007
• Aftermarket URC Buyers and Price Paid
• Price Paid by 2007 URC Purchasers in Internet HHs
• Household Income of Internet Households - URC Owners vs. Non Owners
• Comparison of Children at Home in Internet Households - URC Owners and Non-owners
• Number of Adults in URC Owner and Non-owner Households
• HH Income in Internet Household URC Segments
• Head of Households Ages in URC Segments
• Children at Home in URC Household Segments
• Marital Status in URC Household Segments
• Home Theater Ownership in Internet HH URC Segments
• Video Downloading among Internet HH URC Segments
• Download Activities in Internet HH URC Segments
• Demographics of URC Purchasers in Internet HHs 2007
• Demographics of 2007 URC HHers Purchasers in Broadband Households
• Telling Demographics for 2007 BB HH URC Purchasers
• Summary Demographics of 2007 URC Segments for Internet HHs
• The Purchase Process Phases and Triggers
• Trigger to URC Purchase Consideration
• Trigger for Active Shopping for URCs
• Trigger for URC Actual Purchase
• Important Features for 2007 BB URC Buyers
• The Importance of Various Features to 2007 URC BB Buyers at Greater and Less than $50
• Importance of URC Features at Greater or Less than $15
• Importance of Product Factors to 2007 BB URC Buyers at Greater Than and Less than $50
• The Importance of Brand as Purchase Factor across Product Categories Purchased
• First Information Source for URC Shoppers
• Top Three Important Information Sources for URC Shoppers
• What Will Change at Next Purchase
• Differing Attitudes: 2007 URC Purchasers vs. Purchasers of All Products Researched
• 2007 BB HH URC Purchasers vs. All BB HH Purchases of These Products
• Selected Product Ownership Percentages among 2007 URC Buyers and Non-buyers
• Comparison of Selected Product Purchases by 2007 URC Buyers and Non-buyers
• Attitudes of 2007 BB HH URC Buyers vs. Non-buyers
• Familiarity Ratings for Selected Products by 2007 BB URC Buyers and All BB HHs
• High Rating Comparison for “Benefit to me personally” of 2007 BB HH URC Buyers vs. All BB HHs
• High Rating Comparisons of Familiarity, Benefits, and Ownership - BB HH URC Buyers vs. ALL BB HHs
• URC Brands Reported Purchased in 2007 by U.S. Internet HH
• Brand Purchases Reported by 2007 URC Buyers in Internet HHs
• URC Purchase Locations for BB HHs Buying in 2007
• Selected URCs at Wal-Mart and Target
• Selected URC Offerings at Circuit City
• Select URC Offerings at BestBuy
• Examples of Installing Dealer URC Offerings
• URC Brand Offered by Installing Dealers
• URC Brands Preferred by Installing Dealers
• U.S. Housing Starts 2005-2009
• Average Number of URCs Sold Per Control Installation
• Average Remote Control Price (including programming) for Installing Dealers
• Parks Associates' Aftermarket URC Forecast (Mid-Level to Advanced)
• Comparisons of the 2007 and 2008 Aftermarket URC Forecasts
• Unit Sales for Aftermarket Universal Remote Controllers 2007-2012
• Aftermarket Universal Remote Controller Revenues 2007-2012
• Context for Analyzing URC Opportunity
• Penetration of Internet and Home Theater in GDL Nations
• Total Aftermarket URC Unit Sales for 5 Major W. European Nations and Scandinavia
• Combined Revenues from Aftermarket URCs at End-user Price for 5 W. European Nations and Scandinavia
• Aftermarket URC Unit Sales in Chinese Internet Households
• Aftermarket URC Revenues for China by Segment