Television Services: The Global Outlook

Table of Contents

1.0 Notes on Methodology and Report Focus

• 1.1 Key Questions Addressed
• 1.2 Sources of Data
• 1.3 Definitions and Descriptions
• 1.4 Glossary of Terms

2.0 TV Services: A Global Overview

3.0 TV Services - Updates by Region

• 3.1 Asia-Pacific
• 3.2 Europe
• 3.3 United States

4.0 Television Services: The Consumer Perspective

• 4.1 Impact of Current Economic Conditions
• 4.2 Shift in Viewing Habits
• 4.3 Key Trends in Television Services
  • 4.3.1 Video-on-Demand - Driving Customer Satisfaction
  • 4.3.2 Broadband Video - Complementing Primetime Television
  • 4.3.3 iTV Applications - Enabling The Viewer
• 4.4 Recommendations for Industry Players
  • 4.4.1 Customer Support - Realize More than Customer Satisfaction
  • 4.4.2 Content Management - Enable the Consumer
  • 4.4.3 Advertising - Take a Local Approach

5.0 Global Forecasts

Figures

• Regulatory Authorities and Industry Consortium References
• 2008 Television Services Market Share
• 2007 Global Television Market Share
• Global Television Households
• Market Share by Technology Type: Asia-Pacific
• Digital Television Subscribers in Asia
• Leading IPTV Providers in Asia
• Television Services by Country - Asia-Pacific
• Television Services Market Share - Europe
• Leading Telco/IPTV Providers in Europe
• Digital Television Subscribers - Europe
• Leading Cable Operators in Europe
• Television Services in Major European Countries
• Television Services Market Share - U.S.
• Digital Television Subscribers - U.S.
• Verizon and AT&T Subscribers
• Quarterly Subscriber Additions - Verizon and AT&T
• Leading Cable Operators in the U.S.
• Reductions in Household Spending
• Likelihood of Canceling Service
• Shift in Viewing Habits
• Most Desired TV Features
• Video-on-Demand Usage
• Video-on-Demand Driving Customer Satisfaction
• TV Features Most Important to European Broadband Households
• Reasons for Streaming Online TV Shows
• Broadband Television Complementing Primetime
• Television Services Forecast Methodology
• Global Telco/IPTV Subscriber Forecast - By Region
• Global Satellite Television Subscribers - By Region
• Global Terrestrial Television Subscribers Forecast - By Region