Home Systems: Home Security Update

Table of Contents

The Bottom Line

1.0 Notes on Methodology, Sources and Definitions

• 1.1 Information Sources
• 1.2 Definitions
• 1.3 The Report Scope

2.0 The Current State of the Home Security Market

• 2.1 A Brief History
  • 2.1.1 The Consumer Driver for Security at Home
  • 2.1.2 2008 Security Penetration
  • 2.1.3 Inhibitors to Adoption
• 2.2 Accelerants for Security Adoption
• 2.3 Conditions Today and In the Near Future
  • 2.3.1 Security System Sales
  • 2.3.2 Monitored System Conditions

3.0 Market Offerings

• 3.1 Examples of Traditional Security Systems
• 3.2 Major Market Players
  • 3.2.1 Hardware and Monitoring Market Shares
  • 3.2.2 The Roles of the Leaders
  • 3.2.3 Distribution
  • 3.2.4 The Path from the Consumer' s Dollar to the Manufacturer

4.0 Technology

5.0 Consumer Demand for Electronic Security

6.0 Security System and Monitoring Forecasts 2008-2012

7.0 Implications and Recommendations

Resource Book

• 1.0 Introduction to the Resource Book
• 2.0 Home Security Systems in 2008 and Beyond
• 3.0 Consumer Information about Security Systems
• 3.1 Security System Penetration Basics
• 3.2 Consumer Reported Reasons for Security - or No Security
• 3.3 Security System Usage
• 3.4 Economic Conditions and Intentions to Cancel Monitoring
• 4.0 Security Dealer Information
• 5.0 Profiles
• 5.1 ADT Security Services, Inc.
• 5.2 Brink' s Home Security
• 5.3 DSC
• 5.4 Elk Products
• 5.5 GE Security
• 5.6 Guardian Protection Services
• 5.7 Honeywell Security
• 5.8 iControl
• 5.9 Intamac Systems LLC
• 5.10 Monitronics International, Inc.
• 5.11 Protection One
• 5.12 uControl

• Growth of Monitored Security in U.S. Homes 1991 - 2007
• Home Security Systems in U.S. Internet Households 3Q 2008
• Reasons for Lack of Interest in Security System
• Crimes in the U.S. 1988-2007
• 2008 Security System Penetration by HH Income among Internet Households
• Comparison of GDP Growth with Year to Year Net Monitored House Growth
• Security System Usage in U.S. Broadband HHs (BB = ~57% ALL HHs)
• Length of Security System Ownership
• Top Reasons for Adopting a Security System
• Security Systems Presence in Moved Homeowner Internet Households
• NAHB and NAR Housing Statistics
• Intentions to Cancel a Variety of Home Services
• Reasons for Intentions to Cancel Monitoring Service
• Intentions for CE Holiday Spending
• Numbers of Keypads and Door Sensors in Internet HHs with Security
• Number of Window Sensors in Internet HHs with Security
• Monitoring Services beyond Burglar Alerts
• Security System Hardware Brands Reported
• Security System Hardware Brand Share 2007
• Security System Hardware Brand Share 2007
• SDM Top 10 2008
• Monitoring Provider in U.S. Internet Households 2008
• Security Industry Distribution Flowchart
• Security Dealer Company Revenue 2006
• Affiliations with Service Providers among Security Dealers
• Technologies Employed in Dealer Installed Security Systems
• Average Mark-up on Security Equipment
• Comparing Margins across Categories
• Dollar Split for Residential Home Security Market
• Two Way RF Technologies for Control
• Powerline Carrier Technologies
• Momentum for In-Home Control Technologies
• Security System Features in Internet Households vs. All U.S. HHs
• 2008 Installed Security System Sales by Home Value
• Most Important Reasons for Intending to Adopt Security
• Highest Valued Features among Current Security Owners
• High Appeal Features in Non-Security Households
• Residential Security Forecast Flowchart
• Parks Associates History and Forecast for Housing Starts 1967-2013
• Multifamily vs. Single Family Starts 2005 - 2009
• Housing Starts and Rates of Security Adoption
• Comparison of 2007 vs. 2008 Security System Unit Sales Forecast
• Penetration of Any Security System vs. Monitored Security
• Total U.S. Home Security Market Revenues 2006-2012
• U.S. Home Monitoring Forecast
• 2008 Security Forecast - Parks Associates
• Total 2008 Security System Sales
• 2008 Market Value for Basic Security Hardware
• Dealer Installed Security System $ Market Value 2007-2012
• Security and Monitored Security in U.S. Households 2006-2012
• Breakout of U.S. Households by Internet Segment 4Q 2008
• Broadband Penetration by Income 2005-2008
• Consumer-Reported Levels of Home Security 2007 and 2008
• Security System Penetration by Income
• Demographics of Security Ownership
• Millions of Monitored Security Households in U.S. 1991-2007
• Security or No Demographics by Demographics
• Reasons for Adopting a Security System
• Features Available in Security Systems
• Features Available in Security Systems - Con' t.
• Reasons for No Interest in a Security System at Home
• Reasons Intenders Report for Wanting a Security System
• Security System Usage
• Features with High Appeal among Security Households
• 4Q Intentions to Cancel Security Monitoring
• Reason for Intention to Discontinue Security Monitoring Service
• Likelihood of Canceling Various Monthly Services
• Respondents' Total 2006 Revenues
• Locations of Security Respondents' Installations
• Security Dealers' Role in Homeowner' s Security Hardware Decision
• % of Security Dealers' Installations in Single Family Residences
• % of Security Dealers' Installations in MDUs
• Security Dealer Affiliations
• Types of Affiliations among Security Dealers
• Types of Systems Installed by Security Dealers
• Average Mark up for Dealers on Security Components