D E S C R I P T I O N
Expectations of broadband development have followed the highs of the Internet
bubble and subsequent technology crash. However, investment in broadband has
continued to increase even through recessionary times for the telecom industry,
as consumer familiarity and growing dependence on the Internet have increased
demand for a better user experience. Emerging from the technology recession of
2001 ? 2003, broadband investment is set to increase with renewed vigour.
This report explores the key reasons for the residential and business switch
to broadband from dial-up. Which access technologies are applicable in which
markets? Which disruptive technologies pose a competitive threat to incumbent
service providers? Which strategies should they employ to reduce subscriber
churn, in the face of new market entrants?
Steady increases in Internet penetration and the development of new
applications have provided the foundation for broadband growth. Expensive
digital lines continue to lose market share to cheaper technologies. Which
future technologies are set to gain market share in the global broadband market?
What are the necessary success strategies, in different regional markets and how
large are these markets likely to become ?
In addition to focusing on market developments and technological issues, this
report forecasts the market opportunity over the period 2003 to 2010 for
business and residential broadband Internet Access in key regions of the World :
- North America - Europe - Asia Pacific - Latin America - Africa and ROW
The forecasts of this study include subscribers, service revenue, customer
premise equipment (CPE) sales, and CPE revenue.
Chapter 3 thoroughly defines broadband, identifying the key factors driving
demand and describing broadband access service markets.
Chapter 4 focuses on broadband access technology, beginning with an overview
of the Internet and then turning to an examination of individual broadband
access technologies and future developments.
In Chapter 5, business case considerations, such as broadband pricing models
and obstacles and enablers of broadband access success are examined.
Based on the information from the preceding chapters, the study concludes
with a detailed presentation of forecast results and conclusions in Chapter 6. | 
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