Abstract
In this report we highlight the market dynamics behind the dramatic growth in Mobile Commerce revenues in Japan.
We explore three major developments in the Japanese m-commerce market which demonstrate why m-payment is significantly more advanced in Japan than elsewhere. We analyse the success of mobile shopping sites in Japan and reveal the factors which have contributed to their success. We also highlight the tremendous scope for continued market expansion arising from two recent industry developments:
- The introduction of the cross operator industry standard FeliCa platform and the Edy mobile payment solution
- The introduction of the KDDI AU shopping service enabling m-payment via the mobile phone bill.
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