Table of Contents
- 1 Overview
- 2 Introduction
- 3 Mobile Commerce
- 3.1 General usage statistics
- 3.1.1 Drivers for mobile commerce
- 3.2 Mobile commerce players
- 3.2.1Most popular services information
- 3.2.2 Girlswalker.com
- 3.2.3 "Chibi Gather" group shopping site
- 3.2.4 Internet portals and shopping malls
- 4 Edy: prepaid e-money using contactless IC chip technology
- 4.1 Introduction
- 4.1.1 The FeliCa platform
- 4.1.2 Shareholders and interests in the FeliCa universe
- 4.2 Making Edy a win-win-win offer
- 4.2.1 Edy main features
- 4.2.2 The Edy ecosystem
- 4.2.3 Value for the Bitwallet consortium
- 4.2.4 Value for business customers
- 4.2.5 Value for users
- 4.3 Case Illustration: am/pm convenience stores
- 4.3.1 Edy as a value-added proposition to customers
- 4.3.2 Improved CRM
- 4.4 Mobile Operators Positioning
- 4.5 Competition with Suica
- 4.5.1 Presentation of Suica
- 4.5.2 Positioning and competitive advantages
- 4.6 Conclusion
- 5 KDDIs "EZ Premium" billing & "AU Shopping" mobile mall
- 5.1 Introduction
- 5.2 Service description
- 5.3 Stores line-up
- 5.4 Conclusion
- 6 Summary
- 6.1 The new status of a mobile
- 6.2 Operator positioning: exploiting core strengths
- 6.3 Significant Potential But Largely Undelivered
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