Table of Contents
Chapter 1: Executive Summary
- Introduction
- Scope of Report
- Two Categories: Sweet and Salty/Savory
- Snack Classifications and IRI Retail Sales Breakouts
- Report Methodology
- U.S. Market Trends
- U.S. Snack Market at $68 Billion
- Figure 1-1: U.S. Retail Sales of Snack Foods: 2004, 2008 and 2013 (in
billions of dollars)
- IRI-Tracked Snack Market Dollar Growth
- Consumers Show Gentle Shift Toward Salty/Savory
- Salty Snack Segment Shows Greatest Dollar Increase Over 5 Years
- Table 1-1: Share of IRI-Tracked Sales of Sweet and Salty/Savory Snacks
by Segment, 2004 vs. 2008 (percent)
- Value and Traditional Snacks
- Austerity Measures May Be Long-Term
- Evolving Snack Habits Parallel Consumer Focus on Value, Comfort
- Snack Marketers Streamline, Innovate, Invest
- Fragmented Lives See More Frequent Snacking
- Store Brand Snacks Blaze Ahead on Grocery Shelves
- Sales Data Show Better-for-You Trend in Snack Choices
- Functional and Fortified Snacks
- Willingness to Pay Premium for Nutrient-Rich Foods
- Function: Inherent or Added Benefits, Fewer Undesirables
- High and Low Health Claims Among Global Snack Launches
- Functional Ingredients to Watch
- Packaged Facts Poll Tracks Functional Preferences
- Yogurt Snacks, Food Bars Dominate in Functional Foods
- Yogurt Provides Inherent and Added Benefits
- Food Bars: Vast Adaptability to Nutritional Niches
- Natural and Organic Snacks
- Consumers Call for Authenticity in Natural Claims
- From Green Valleys to Planetary Ethics
- Backing Up “Natural” with Specific Claims
- Dannon' s Natural Yogurt as Brand Leader
- Popcorn, Potato Chips Are High in Natural Claims
- Frito-Lay: Better-for-You and Natural
- Natural/Organic Food Shopper Psychographics
- Newman' s Own Organic Snacks Donate Millions to Charities
- Premium and Gourmet Snacks
- Gourmet Snacks Borrow from Natural and Organic Trends
- Gourmet Consumers Difficult to Pin Down
- Love of Foreign Foods Correlates with Tastes for Upscale, Exotic
- Premium, Gourmet Snacks Emphasize Experience of Eating
- Mission-Driven Companies Support Indulgence Through Good Works
- Upscale, Artisan Tags Further Define Premium and Gourmet Snacks
- Chocolate Dominates in Premium Sweet Snacks
- Flavor Crossovers in Salty/Savory Snacks
- Creative Blends of Superior Sweet and Savory Ingredients
- Funky Monkey Fruit Snacks Make Super Berries Crunchy
- Dagoba Chocolates Uses Acai, Ginger, Nuts, Rosehips, Chili
Chapter 2: Snacking Trends Overview
- Introduction
- Scope of Report
- Two Categories: Sweet and Salty/Savory
- Snack Classifications and IRI Retail Sales Breakouts
- Report Methodology
- U.S. Market Trends
- U.S. Snack Market at $68 Billion
- Table 2-1: U.S. Retail Sales of Snack Foods, 2004-2008 (in billions of
dollars)
- Supermarkets Account for 42% of Snack Market
- Figure 2-1: Share of U.S. Snack Market Sales by Retail Channel, 2008
(percent)
- IRI-Tracked Snack Market Dollar Growth Since 2004
- Table 2-2: IRI-Tracked Sales of Snack Foods, 2004-2008 (in millions of
dollars)
- IRI-Tracked Growth in Sweet Snacks
- Table 2-3: IRI-Tracked Sales of Sweet Snacks, 2004-2008 (in millions of
dollars)
- IRI-Tracked Growth in Salty/Savory Snacks
- Table 2-4: IRI-Tracked Sales of Salty/Savory Snacks, 2004-2008 (in
millions of dollars)
- Sweet Snacks Claim 57% of IRI-Tracked Sales
- Figure 2-2: Share of IRI-Tracked Snack Sales: Sweet vs. Salty/Savory,
2008 (percent)
- Table 2-5: Total Growth in IRI-Tracked Sales of Snack Foods by Category:
Sweet vs. Salty/Savory, 2004 Through October 2008 (in millions of dollars)
- Consumers Show Gentle Shift Toward Salty/Savory
- Figure 2-3: Consumer Preference for Sweet or Salty Snacks, 2004 vs. 2008
(percent of U.S. adults)
- Salty Snack Segment Shows Greatest Dollar Increase Over 5 Years
- Table 2-6: IRI-Tracked Dollar Sales of Snacks by Product Segment,
2004-2008 (in millions of dollars)
- Figure 2-4: Top Five Snack Food Segments by IRI-Tracked Dollar Growth,
2004 Through October 2008 (in millions of dollars)
- Table 2-7: Share of IRI-Tracked Sales of Sweet and Salty/Savory Snack
Foods by Segment, 2004 vs. 2008 (percent)
- Yogurt Gains in Sweet Snacks Market Share
- Table 2-8: Share of IRI-Tracked Sales of Sweet Snack Foods by Product
Category, 2004 vs. 2008 (percent)
- Uptick in Popularity of Less-Processed “Ingredients” as
Snacks
- Table 2-9: Share of IRI-Tracked Sales of Salty/Savory Snack Foods by
Product Category, 2004 vs. 2008 (percent)
- Private Label Gives Big Brands a Run for Their Money
- Table 2-10: IRI-Tracked Sales of Private Label Snacks, 2004-2008 (in
millions of dollars)
- Recession Still Looming
- Rising Food Costs
- Table 2-11: Consumer Price Index for Food at Home and Selected Snack
Categories: 1999-2009
- But Desire to Simplify, Focus on Health Can Work in Favor of Snacks
- U.S. Snack Market Projected at $81.6 Billion in 2013
- Table 2-12: Projected U.S. Retail Sales of Snack Foods, 2008-2013 (in
billions of dollars)
- International Market Outlook
- Worldwide Snack Introductions Climb Steadily
- Table 2-13: Global Snack Product Introductions by Geographic Region,
2008 (number)
- Harried Lifestyles, Globalization Spur Sampling
- Multifaceted Snacks Market Juggles Tastes, Agendas, Finances
- Environmental, Social Concerns Add Complexity
- Yogurt, Food Bars, Fruit Snacks Play Up the Healthy Side of Sweet
- Table 2-14: Global Sweet Snack Product Introductions by Geographic
Region, 2008 (number)
- Table 2-15: Global Salty/Savory Snack Product Introductions by
Geographic Region, 2008 (number)
- “Upscale” Claims Edge Out “Natural”
- Table 2-16: Global Snack Product Introductions by Top Package
Tags/Claims, 2008 (number and percent)
- Skeptical Consumers Look for More Measurable Claims
Chapter 3: Value and Traditional Snacks
- Austerity Measures May Be Long-Term
- Evolving Snack Habits Parallel Consumer Focus on Value, Comfort
- Snack Marketers Streamline, Innovate, Invest
- Consumers Look for Simple, Real, Authentic Across Lifestyle Choices
- Fragmented Lives See More Frequent Snacking
- Table 3-1: Percentage Who Agree a Lot with Selected Psychographic
Statements About Diet and Nutrition, 2004 vs. 2008 (U.S. adults)
- Both Men and Women Lack Prep Time for Healthy Meals
- Puzzling (Small) Reduction in Women' s Preference for Easyto-Prepare Foods
- Cultural, Economic Realities Edge Out Traditional Family Meals
- Former “Junk Food” Snacks Must Take Up Nutritional Slack
- Table 3-2: Percentage Who Agree a Lot with Selected Psychographic
Statements About Diet and Snacking: Overall and by Gender, 2008 (U.S. adults)
- Nutrition, Convenience, Comfort Increasingly Driving Choice
- Even Low Income Consumers Looking for More Than Just Low Price
- Private Label Sheds Grungy Image for High Quality Chic
- Store Brand Snacks Blaze Ahead on Grocery Shelves
- Table 3-3: IRI-Tracked Sales of Private Label Snacks by Product Segment,
2004 vs. 2008 (in dollars)
- Whole Foods, Trader Joe' s, Safeway Labels Target Consumer Values
- 75% of Bloggers Give Thumbs Up to Whole Foods 365 Brand
- 7-Eleven Develops Hundreds of “7-Select” Snack Items
- Bundling 7-Select Snacks with Foodservice Options Increases Visibility
- Consumers Like Snacks That Multi-Task as Meals or Ingredients
- Sales Data Show Better-for-You Trend in Snack Choices
- Table 3-4: Sweet and Salty/Savory Snacks: IRI-Tracked Dollar Growth: 2007
vs. 2008 (in millions of dollars)
- Table 3-5: Sweet Snacks: IRI-Tracked Dollar Sales and Market Share by
Segment, 2004 vs. 2008 (in millions of dollars)
- Table 3-6: Sweet Snacks: Percentage Change in IRI-Tracked Volume and Unit
Sales, 52 Weeks Ending October 2008 vs. Year Ago Period
- Household Usage Rates Also Tilt Toward Healthier Snacks
- Table 3-7: Percentage Who Use Selected Sweet Snacks, 2004 vs. 2008 (U.S.
adults)
- Love Affair with Sweets Unlikely to Fizzle Out
- Women Feel More Guilt About Indulgence Than Men
- Yogurt and Food Bars: The Virtuous Snack (or Breakfast or Lunch)
- Yogurt' s Popularity Makes Former “Health Food” an Everyday
Snack
- Yogurt Cups Command Lion' s Share of Yogurt Segment
- Table 3-8: Yogurt and Food Bars: IRI-Tracked Dollar Growth, 2004 Through
October 2008 (in millions of dollars)
- Portability, Convenience, Fun Ingredients Add to Yogurt Snacks' Appeal
- Food Bars Mix Crunch, Nutrition, Convenience Worldwide
- Food Bars Handy for Eating on the Run
- Figure 3-1: Meal of Day Considered Most Important: Men vs. Women, 2008
(percent of U.S. adults)
- Comfort and Familiarity May Trump Health: M&Ms Mix Sweet Nostalgia with
Marketing Savvy
- Colorful Candies Adapt to Cultural Needs, Change
- New Formulations Key, But Consumer Relationships Make M&Ms Iconic
- “My M&Ms” Allow Personalized, Customized Treats for Events,
Occasions
- Salty/Savory Snacks Trail Sweets in Dollar Value, Growth
- Table 3-9: Salty/Savory Snacks: IRI-Tracked Dollar Growth and Market Share
by Segment, 2004 vs. 2008 (in millions of dollars)
- Table 3-10: Salty/Savory Snacks: Percentage Change in IRITracked Volume
and Unit Sales, 52 Weeks Ending October 2008 vs. Year Ago Period
- Salty Snacks Account for Majority of Category
- All-American Potato Chips Reign as King of Salty Snacks
- Table 3-11: Potato Chips: Percentage Change in IRI-Tracked Volume and Unit
Sales, 52 Weeks Ending October 2008 vs. Year Ago Period
- Table 3-12: Salty Snacks: IRI-Tracked Dollar Growth and Market Share by
Subsegment, 2004 vs. 2008 (in millions of dollars and percent)
- Comfort and Familiarity Characterize Potato Chip Sales
- Table 3-13: Household Usage Rates for Potato Chips by Type, 2004 vs. 2008
(percent of U.S. adults)
- Volume, Unit Sales Down in Most Salty/Savory Segments, Despite Dollar
Growth
- Table 3-14: Percentage Who Use Selected Salty Snacks, 2004 vs. 2008 (U.S.
adults)
- Frozen Hot Snacks Fill In as Meals, Ingredients, at Home and Work
- Frito-Lay Brand Accounts for Majority of Potato Chip Sales
- Newest Challenge to Increase Women' s Consumption of Salty Snacks
- New Focus on Women' s Values, Relationships
- Three-Pronged Strategy Focuses on Design, Health, Relationships
- Revamped Packaging in Soothing Tones Begins with Baked Lays
- Reorganized Aisle Displays Improve Visibility of “Better for
You” Snacks
- Informal Poll Sees Mixed Reactions to “Women' s Aisle” Idea
- “Only in a Woman' s World” Highlights “Fearlessly
Female” Friendships
- Campaign Success Too Early to Call
Chapter 4: Functional and Fortified Snacks
- Consumers Push for Healthier Snack Options
- Willingness to Pay Premium for Nutrient-Rich Foods
- Functional Growth Rate Healthy Even in Developing Countries
- Functional Foods of All Sorts Defy Global Recession
- Function: Inherent or Added Benefits, Fewer Undesirables
- High and Low Health Claims Among Global Snack Launches
- Table 4-1: Global Snack Product Introductions: Functional/Fortified and
Related Claims, 2008 (number and percent)
- Functional Ingredients to Watch
- Figure 4-1: Key Functional References in Global Snack Food Introductions,
2008 (number)
- High Fiber, High Protein Are Top Claims; Probiotics Pique Interest
- Table 4-2: U.S. Snack Product Introductions: Functional/Fortified and
Related Claims, 2004 vs. 2008 (number and percent)
- Packaged Facts Poll Tracks Functional Preferences
- Table 4-3: Nutritional Content Sought in Food Purchases in Last 12 Months,
Overall and By Gender: Packaged Facts Poll Respondents, February 2009 (percent
of U.S. adults)
- Table 4-4: Nutritional Benefits Sought in Food Purchases in Last 12
Months, Overall and by Gender: Packaged Facts Poll Respondents, February 2009
(percent of U.S. adults)
- Some Correlation Between Age Bracket and Nutritional Targets
- Younger Adults Prize Beauty, Energy, and Immunity
- Table 4-5: Nutritional Content Sought in Food Purchases in Last 12 Months,
Overall and by Gender: Gen Y Respondents to Packaged Facts Poll, February 2009
(percent of U.S. adults age 18-29)
- Table 4-6: Nutritional Benefits Sought in Food Purchases in Last 12
Months, Overall and by Gender: Gen Y Respondents to Packaged Facts Poll,
February 2009 (percent of U.S. adults age 18-29)
- Table 4-7: Patterns by Age Bracket for Agreeing a Lot with Psychographic
Statement, “I Am Usually Quick To Try Out New Nutritional
Products”, 2008 (percent and index of U.S. adults)
- Functional Concerns Relatively Lower, Gender-Neutral for Gen X
- Boomers Balance Vanity, Frailty in Nutritional Concerns
- Table 4-8: Nutritional Content Sought in Food Purchases in Last 12 Months,
Overall and by Gender: Gen X Respondents to Packaged Facts Poll, February 2009
(percent of U.S. adults age 30-44)
- Table 4-9: Nutritional Benefits Sought in Food Purchases in Last 12
Months, Overall and by Gender: Gen X Respondents to Packaged Facts Poll,
February 2009 (percent of U.S. adults age 18-29)
- Table 4-10: Nutritional Content Sought in Food Purchases in Last 12
Months, Overall and by Gender: Baby Boomer Respondents to Packaged Facts Poll,
February 2009 (percent of U.S. adults age 45-64)
- Table 4-11: Nutritional Benefits Sought in Food Purchases in Last 12
Months, Overall and by Gender: Baby Boomer Respondents to Packaged Facts Poll,
February 2009 (percent of U.S. adults age 18-29)
- Seniors Skew to Nutrition
- Table 4-12: Demographic Patterns for Agreeing A Lot with Psychographic
Statement, “Nutritional Value Is Most Important in the Foods I
Eat,” 2008 (number, percent and index of U.S. adults)
- CPG Partners with Consumers Toward Healthier Snacking
- Consumer Distrust of Packaged Snacks Gradually Wanes
- Function Through Inherent Benefits or Fortification
- Table 4-13: Demographic Patterns for Agreeing a Lot with Psychographic
Statement, “Most Snack Foods Are Not Healthy,” 2008 (number,
percent and index of U.S. adults)
- Yogurt Snacks, Food Bars Dominate in Functional Foods
- Yogurt Provides Inherent and Added Benefits
- Table 4-14: Global Yogurt Introductions: Selected Functional/Fortified and
Related Claims, 2008 (number and percent)
- U.S. Yogurt Sales Top $3.7 Billion; Unit Sales Up Despite Price Increase
- Table 4-15: Yogurt and Yogurt Drinks: IRI-Tracked Dollar Sales, 2004
Through October 2008 (in millions of dollars)
- Table 4-16: Top Yogurt Brands by IRI-Tracked Dollar Sales, 52 Weeks Ending
October 5, 2008 (in millions of dollars)
- Dannon' s Probiotic Activia Yogurt Snack Maintains High Profile
- Danone Advertising Continues Despite Recession
- “100% Healthy” Portfolio Produces Billions Worldwide
- “Activia Challenge” Promises Better Digestion in Two Weeks
- New Activia Fiber Snacks and Dairy Drinks Round Out Selection
- Dissatisfied Consumers File Lawsuit
- Tuberz Yogurt Snacks for Kids Ride Functional Wave
- Stonyfield and Fage Get High Marks, Too
- Food Bars: Vast Adaptability to Nutritional Niches
- Table 4-17: Global Food Bar Introductions: Selected Functional Claims.
2008 (number and percent)
- Food Bars Top $2 Billion in IRI-Tracked Sales
- Table 4-18: Food Bars: IRI-Tracked Dollar Sales, 2004 Through October 2008
(in millions of dollars)
- Table 4-19: Demographic Indices for Purchasing of Food Bars: By Type, 2008
(U.S. adults)
- Clif, Power Bars Top Energy/Sports Function
- Table 4-20: Top Three Food Bar Brands by IRI-Tracked Dollar Sales, 52
Weeks Ending October 5, 2008 (in millions of dollars)
- Sports Snacks Big on Protein, Portability
- ProSource' s Supreme Protein Bar: Tastes Like “Gourmet Candy”
- “Team Supreme” Endorsements Hype Great Taste, Muscle-Building
Power
- Average Joes Take to the Candy Part
- Breakfast and Snack Bars Foreground All-Around Nutrition
- Probiotics Hit Cereal Bar Market, Including Max Crunch
- Attune Foods Pushes Digestive Wellness
- Wellness and Gut Health Growing Nearly Synonymous
- Savory, Bakery Snacks Play “Wholeness” Card With Grains, Fiber
- Steer Clear of Simply Fortifying Junk Food: Retool Recipes Instead
- Especially in Kids' Snacks, Keep It Real
- Nabisco' s Wheat Thins Fiber Up the Crunch
- Food Should Taste Good Combines Fibrous Function with Refreshing Lack of
Coyness
- Functionality Through Natural or Organic Claims
- Kudos for Kashi Cookies
- Table 4-21: Kashi TLC Cookies: IRI-Tracked Dollar Sales, 2006 Through
October 2008 (in millions of dollars)
- Don' t Discount Candy: Gummy Candies Enter Functional Fray
- Japanese on Anti-Aging Collagen Kick
- Meiji “100% Pure Fruit Juice” Series Leads Fortified Gummy
Market
- Better-for-You Through Subtraction: “Low” and “No”
Claims Prominent
- Nearly Half of U.S. Adults Purchase Low- or No-Fat Products
- Table 4-22: Demographic Patterns for Purchasing of Low-Fat or Fat-Free
Products, 2008 (percent and index of U.S. adults)
- Salt Reduction Likely the Next Less-Is-Better Snack Trend
- Portion Control: 100-Calorie Club Is a Great Idea, No?
- “Eat Less! It' s Better for You!”
- Drop in Sales on Some 100-Calorie Products Suggests a Re-Think
- Table 4-23: Selected 100-Calorie/Low Calorie Snacks: IRITracked Dollar
Sales, 2006 Through October 2008 (in millions of dollars)
- Function in Snacks Should Play Up “Natural” Food Goodness
- Changing Unhealthy Habits Will Require Consumer Effort, Too
Chapter 5: Natural and Organic Snacks
- Consumers Call for Authenticity in Natural Claims
- From Green Valleys to Planetary Ethics
- “Natural” Credibility Requires Serious Commitment
- Backing Up “Natural” with Specific Claims
- Table 5-1: U.S. and Global Snack Product Introductions: Natural and
Related Claims, 2008 (number and percent)
- Cereal Bars Lead in Sweet Snack Natural Claims
- Table 5-2: Global Sweet Snack Product Introductions: Natural and Related
Claims by Product Segment, 2008 (number)
- Dannon' s Natural Yogurt as Brand Leader
- Table 5-3: Selected Natural Sweet Snacks: IRI-Tracked Dollar Sales, 2004
Through October 2008 (in millions of dollars)
- Popcorn, Potato Chips Are High in Natural Claims
- Table 5-4: Global Salty Snack Product Introductions: Natural and Related
Claims by Product Segment, 2008 (number)
- Lesser Evil Snacks: More Nice, Less Naughty
- “Snackcident Prevention” Establishes a Healthy Niche
- Figure 5-1: Lesser Evil Brand Popcorn Products: 2005 Through October 2008
(in dollars)
- Frito-Lay: Better-for-You and Natural
- Table 5-5: Selected Natural Salty/Savory Snacks: IRI-Tracked Dollar Sales,
2004 Through October 2008 (in millions of dollars)
- Sun Chips Pushing Green Agenda with Solar Power, Biodegradable Packaging
- Compostable Packaging for Sun Chips
- Will Consumers Resist “Natural” Versions of Old Favorites?
- Table 5-6: Selected Natural Frito-Lay Snacks: IRI-Tracked Sales, 2007
Through October 2008 (in millions of dollars)
- Tostitos Naturals: “Three Ingredients Is Good.”
- Sometimes It' s Simpler Not to Think About the Details
- Organic/Natural Shoppers Hard to Pin Down
- Just Looking for High Quality
- Consumers Focus on Taste and Experience
- Natural/Organic Food Shopper Psychographics
- Table 5-7: High Indexing “Agree A Lot” Attitudes Among U.S.
Adults Who “Agree a Lot” That They Look for Organic/Natural Foods
When They Shop, 2008 (percent and index)
- Preferences for Healthy Snacks
- Natural/Organic Food Shopper Demographics
- Table 5-8: Selected Demographics for U.S. Adults Who “Agree a
Lot” That They Look for Organic/Natural When They Shop for Food, 2008
(percent and index)
- Don' t Discount Organic Leanings of Lower Educational, Income Brackets
- Organic Snack Claims Jump Higher Than Natural Thanks to Verifiable
Standards
- Organic Claims Require Fulfillment of USDA-Certified Green Practices
- Three Levels of Organic
- Level 1: “100% Organic” on Principal Label
- Explorer' s Bounty: 100% Organic Fruit and Chocolate Snacks
- Level 2: Made with Organic Ingredients on Principal Label
- Safeway' s O Organic for Toddler Marries Organic with Functional
- Level 3: Organic Ingredients on Ingredients Statement
- Frito-Lay' s Natural Blue and Yellow Corn Tostitos Include Organic
Ingredients
- New Administration Endorses Natural, Local, Organic Foods
- Organic Snack Ingredients Gain in Snack Launches Worldwide
- Tenfold Gain in Organic Claims in Snack Launches from 2004 to 2008
- Canadian, European Brands Use Organics in Wide Variety of Snack Launches
- Newman' s Own Organic Snacks Donate Millions to Charities
- Table 5-9: Selected Organic Sweet Snacks: IRI-Tracked Dollar Sales, 2004
Through October 2008 (in millions of dollars)
- Table 5-10: Selected Organic Salty/Savory Snacks: IRITracked Dollar Sales,
2004 Through October 2008 (in millions of dollars)
- Private Label Organics Ease the Pain of Premium Pricing
- Trader Joe' s: Wallet-Friendly and Hip
- Authenticity Adds to Value in Economic Downtimes
- Wegmans Grocery Chain Offers Organic Yogurt Snacks
- Support of Locally Grown Produce Includes Wegmans Organic Research Farm
- Private Label Natural and Organic Snacks Offer Variety, Value
- Fair Trade Agreements Support Equitable Labor Practices
- Producers, Workers, Trade Terms and Pricing All Fall Under Fairtrade
Standards
- Chocolate Production Sees Increased Fair Trade Commitment
- French Ethiquable Makes Chocolate a Responsible Indulgence
- Chocolates, Fruit Chips and Cookies Round Out Ethiquable' s Snacks
- Organic Claims Cluster in Fair Trade Chocolates
- Major Chocolate Producers and Marketers Adopt Fair Trade
- Labor, Green Organizations Pushing Hershey, Mars, Nestle
- Save The Planet Through Snacking?
Chapter 6: Premium and Gourmet Snacks
- Gourmet Snacks Borrow from Natural and Organic Trends
- Gourmet Consumers Difficult to Pin Down
- Asians, Grad Degree Holders, High Income Consumers Most Likely Foodies
- Table 6-1: Percentage of Adults Who Agree a Lot with the Psychographic
Statement, “I Try To Eat Gourmet Food Whenever I Can”: By
Demographic, 2008 (percent and index of U.S. adults)
- Figure 6-1: Highest Indexing Demographic Groups for Agreeing a Lot with
the Psychographic Statement, “I Try To Eat Gourmet Food Whenever I
Can,” 2008 (U.S. adults)
- But Appetite for Gourmet Treats Spans Demographic Boundaries
- Love of Foreign Foods Correlates with Tastes for Upscale, Exotic
- Asians, Grad Degree Holders, High Income Consumers Favor Global Cuisines
- Table 6-2: Percentage of Adults Who Agree a Lot with the Psychographic
Statement, “I Enjoy Eating Foreign Foods”: By Demographic, 2008
(percent and index of U.S. adults)
- Figure 6-2: Highest Indexing Demographic Groups for Agreeing a Lot with
the Psychographic Statement, “I Enjoy Eating Foreign Foods,” 2008
(index and percent of U.S. adults)
- Gourmet Is More Occasion Than Lifestyle
- Table 6-3: Psychographic Patterns for Consumers Who Agree a Lot with the
Psychographic Statement, “I Try To Eat Gourmet Food Whenever I
Can,” 2008 (percent and index of U.S. adults)
- Strong Affinities for Organic, Nutritious Foods Parallel Gourmet Tastes
- Even Gung-Ho Gourmets Show Wide Variation in Attitudes, Habits
- Fast Food is Fabulous! No, It' s Junk! Spicy is Good! No, It' s Yucky!
- Hurray for Sugar and Fat! - Now We Feel Guilty
- Premium, Gourmet Snacks Emphasize Experience of Eating
- Mission-Driven Companies Support Indulgence Through Good Works
- Upscale, Artisan Tags Further Define Premium and Gourmet Snacks
- Table 6-4: Global Snack Product Introductions: Upscale, Gourmet and
Related Claims, 2008 (number and percent)
- Chocolate Dominates in Premium Sweet Snacks
- Table 6-5a: Global Sweet Snack Product Introductions: Upscale, Gourmet and
Artisan Claims by Product Segment, 2008 (number)
- Table 6-5b: U.S. Sweet Snack Product Introductions: Upscale, Gourmet and
Artisan Claims by Product Segment, 2008 (number)
- Flavor Crossovers in Salty/Savory Snacks
- Table 6-6a: Global Salty/Savory Snack Product Introductions: Upscale,
Gourmet and Artisan Claims by Product Segment, 2008 (number)
- Table 6-6b: U.S. Salty/Savory Snack Product Introductions: Upscale,
Gourmet and Artisan Claims by Product Segment, 2008 (number)
- Creative Blends of Superior Sweet and Savory Ingredients
- Dried Fruits and Berries Mix It Up with Strong Cheeses, Nuts and Herbs
- Classic Cuisines Lend Gourmet Flavor to Salty/Savory Snacks
- International Flavors Maintain Strong Influence: Wasabi, Chai, Ginger
Pump Up Tastebuds
- Other Little Known Ingredients to Watch: Baobab, Noni, Et Al
- Acai, Gogi: Exotic Super-Foods Up the Ante
- Brazilian Acai Berries a Purple Miracle for Discerning Palates
- Funky Monkey Fruit Snacks Make Super Berries Crunchy
- Innovative Use of Acai Bodes Well for Trail Mixes, Snack Bars, Chocolate
- Artisan Snacks a Nexus of Luxury, Gourmet, Function, Stewardship
- Hershey' s Purchase Boosts Dagoba' s Bottom Line
- Table 6-7: Selected Premium Chocolate Snacks in Box, Bag or Bar Under 3.5
Oz: IRI-Tracked Dollar Sales, 2004
- Through October 2008 (in millions of dollars)
- Table 6-8: Selected Premium Chocolate Snacks in Box, Bag or Bar Under 3.5
Oz.: IRI-Tracked Unit Sales, Volume Sales and Price per Pound, 52 Weeks Ending
October 2008
- Tibetan Goji Berries: Bright Red, Tangy, Sweet and Sour
- Bissinger Introduces Goji Gummies
- Quinoa, Amaranth: Little Grains, Big Nutrition
- Mixes Well with Sweet and Savory Ingredients
- Contributes to Whole Grain, Multigrain, Gluten-Free Trends
- Aztecs and Amaranth' s Powers
- These Days, It' s Gluten-Free, High Protein Versatility
- African Fonio is Highly Nutritious But Labor-Intensive to Harvest
- Higher Dollar Sales for Premium Mass-Market Popcorn
- Newman' s Own, Orville Redenbacher Dollar Sales Up, Unit Sales Down
- Table 6-9: Selected Premium Kernel Popcorn Brands: IRITracked Dollar
Sales, 2004 Through October 2008 (in millions of dollars)
- Table 6-10: Selected Premium Kernel Popcorn Brands: IRITracked Unit Sales,
Volume Sales and Price per Pound, 52
- Weeks Ending October 2008
- Frito-Lay Smart Food Introduces Sweet and Savory Popcorn Clusters
- Artisan Popcorns Emphasize Small Batches, Hands-On Attention
- French Truffles Grace Susan Rice Popcorn
- 479 Popcorn: So Gourmet It Merits a Wine Pairing
- Sweet and Savory Combinations, International Flavors
- Premium Nut Snacks Mix Up Fruits, Spices, Seeds
- Sahale Nut Snacks: International Cuisines Inspire “Culinary
Magic”
- Creative, Edgy Mixtures of Sweet and Salty, Fruits and Nuts
- Sales Stumble in Mass Market
- Table 6-11: Selected Premium Sweet/Savory Snacks: IRITracked Dollar Sales,
2004 Through October 2008 (in millions of dollars)
- Table 6-12: Selected Premium Sweet/Savory Snacks: IRITracked Unit Sales,
Volume Sales and Price per Pound, 52
- Weeks Ending October 2008
- Mission-Driven Upscale: The Sweet Taste of Stewardship
- Endangered Species Chocolate: Savor Chocolate, Save Our Planet
- Corporate Streamlining Increases Sales and Thus Donations
- Concern from ILRF
- Long-Term Partnerships Promote Species, Habitat, Humanity
- Berries, Citrus Dress Up High Cacao Contents
- Dancing Deer Bakery Founded on Philanthropy, Eco-Friendliness
- 35% of Sweet Home Retail Prices Donated to Homeless Advocacies
- Premium Ingredients Impart Rich, Whimsical Recipes in Green Packaging
- Redneck Gourmet Rubs Shoulders with The Best
Appendix: Company Addresses
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