Report: Boosting Immunity Through Digestion: The Relation Among Probiotics, Prebiotics and Digestive Enzymes TOC

Chapter 1: Executive Summary

Report Methodology
Introduction
Digestive Health to Lead Functional Food and Beverage Market
Digestive Problems - A Major Health Issue
The Role of Beneficial Bacteria (Probiotics)
The Relationship Between the Digestive System and Immunity
The Long-Term Effects of Antibiotic Use on Human Health
The Perils of Our Modern Diet
Probiotics - Definition and Overview
The Effect of Probiotics on Human Health
Prebiotics - Definition and Overview
Digestive Enzymes
- Sources of Digestive Enzymes
- Benefits of Digestive Enzymes
Products and Ingredients
Probiotics Used in Foods and Beverages
Probiotic Strains and Descriptions
Prebiotics Used in Foods and Beverages
Digestive Enzymes
Where Enzymes Are Found
- Types and Sources of Digestive Enzymes
Opportunities for Incorporating Digestive Enzymes Into Foods and Beverages - The New Frontier

The Market
- Market Definition
- Methodology for Market Estimates
- Global Probiotic/Prebiotic Product Introductions Increase from 2004 to 2008 and Escalate in 2009
  - Table 1-1: Global Probiotic/Prebiotic Food and Beverage Product Introductions, 2004-2009E
  - Table 1-2: Global Probiotic/Prebiotic Food and Beverage Product Introductions, by Country, Mid-2004 to Mid-2009
- $15.4 Billion in Global Retail Sales in 2008 Probiotic/Prebiotic Food and Beverage Products
  - Table 1-3: Global Retail Sales of Probiotic/Prebiotic Food and Beverage Products, 2004-2008 (in millions of dollars)
  - Figure 1-1: Global Retail Sales of Probiotic/Prebiotic Food and Beverage Products, 2004-2008 (in millions of dollars)
- Dairy-based Foods Hold Majority of Global Probiotic/Prebiotic Market in Number of Products
  - Figure 1-2: Percent of Probiotic/Prebiotic Food and Beverage Products Market, by Product Category, 2008
- The Marketers and Suppliers
- Leading Marketers of Probiotic/Prebiotic Foods and Beverages in 2008 and 2009
  - Table 1-4: Global Probiotic/Prebiotic Foods and Beverages: Leading Marketers of Probiotic/Prebiotic Products, 2008
- New Products, Trends and Opportunities
- Probiotics Heading for the Big Time
- Probiotic Product Introductions Since 2004
- Steady Annual Increase in the Number of Global Probiotic and/or Prebiotic Food and Beverage Products from 2003 to 2008
  - Table 1-5: Global Probiotic/Prebiotic Food and Beverage Product Introductions, 2003-2008
- Expanding Categories of Probiotic-containing Products Beyond Dairy
  - Table 1-6: Leading Categories of Food and Beverage Introductions Containing Probiotics and/or Prebiotics Worldwide, 2008
  - Table 1-7: Leading Categories of Food and Beverage Introductions Containing Probiotics and/or Prebiotics, Worldwide, January 1, 2009 to June 30, 2009
- Prebiotic Product Introductions Prior to 2008
- Strategies and Opportunities in a Booming Emerging Market
  - Capitalizing on Current Consumer Knowledge...
  - ...Or Just Give Them the Bottom Line
  - The Key Ingredients for a Winning Product
  - New Markets and Therapeutic Targets for Probiotics and Prebiotics
  - Men
  - Pregnant and Breastfeeding Women
  - Infants and Children
  - Convalescents and Seniors
  - Obesity
- The Consumer
- Consumer Awareness of and Attitudes About Functional Foods, Probiotics and Prebiotics
- The Word is Out...

Chapter 2: Strategies & Opportunities in a Booming Emerging Market

Key Points
Capitalizing on Current Consumer Knowledge...
...Or Just Give Them the Bottom Line
The Key Ingredients for a Winning Product
Playing Catch-Up in the United States and Eastern Europe
Current and Future Rapidly Growing Product Areas
Product Areas Experiencing Challenges
Innovation in Products and Ingredients
Combinations of Beneficial Ingredients
Focusing on Overall Benefits of the Product
A Note to Suppliers
Research Continues to Document Benefits of Probiotics
Advertise, Advertise, Advertise
Implementing Daily Dosing
Leveraging the Detox Phenomenon
When it Comes to Digestive Health, the Economy is Not an Issue
Some Probiotics and Prebiotics Do Double Duty
Large World Markets Waiting for Products
New Markets and Therapeutic Targets for Probiotics and Prebiotics
- Men
- Pregnant and Breastfeeding Women
- Infants and Children
- Convalescents and Seniors
- Obesity
- Oral Health
Synbiotic Products
Remaining Challenges
- Colonization Resistance
- Recommended Dosages
- Processing and Delivery Systems
- Legislation

Chapter 3: Introduction

Key Points
Digestive Health to Lead Functional Food and Beverage Market
Digestive Problems - A Major Health Issue
- Table 3-1: Deaths from Diseases of the Digestive System in Selected Countries, 2008
How the Digestive System Works
The Role of Beneficial Bacteria (Probiotics)
The Relationship Between the Digestive System and Immunity
The Long-Term Effects of Antibiotic Use on Human Health
The Perils of Our Modern Diet
The Role of Lacto-fermented Foods
- Lacto-fermented Dairy and Vegetable Products
- Kombucha
- Drinking Vinegars
Probiotics - Definition and Overview
- Probiotics and Cholesterol, Tumors and Pain
Confusion About Probiotics
Many Probiotic Strains, Many Different Functions
- Table 3-2: Selected Probiotic Species and Their Characteristics
The Effect of Probiotics on Human Health
- Primary Health Claims
Studies Support the Beneficial Effects of Probiotics on a Wide Range of Diseases and Disorders
The Ideal Dosage of Probiotics Not Established
- Emerging Claims for Probiotics
Categories of Probiotic Foods
Prebiotics - Definition and Overview
Primary Health Claims
Synbiotics
Consumer Awareness of the Importance of Digestive Health to Overall Wellness
The Number and Variety of Categories of Food and Beverage Products Containing Probiotics Continue to Expand
General Manufacturing Issues
- Prebiotics appear in more foods and beverages than probiotics
- Claims Issues
Digestive Enzymes
- Sources of Digestive Enzymes
- Benefits of Digestive Enzymes
- Symptoms of Insufficient Digestive Enzymes

Chapter 4: Products and Ingredients

Key Points
Probiotics Used in Foods and Beverages
Selected Probiotic Strains and Descriptions
- Bifidobacterium bifidum (lactis)
- Bifidobacterium coagulans
- Bifidobacterium infantis
- Bifidobacterium longum
- Enterococcus faecium
- Lactobacillus acidophilus
- Lactobacillus brevis
- Lactobacillus bulgaricus
- Lactobacillus casei
- Lactobacillus caucasicus
- Lactobacillus fermentum
- Culturelle (Lactobacillus GG)
- Lactobacillus helveticus
- Lactobacillus lactis
- Bifidobacterium licheniformis
- Lactobacillus plantarum
- Lactobacillus reuteri
- Lactobacillus rhamnosus (casei)
- Lactobacillus salivarius
- Streptococcus cremoris
- Streptococcus faecium
- Streptococcus lactis
- Streptococcus thermophilus
Combinations of Probiotics and Their Functions
- Lactobacillus acidophilus/Lactobacillus rhamnosus
- Lactobacillus rhamnosus/Lactobacillus acidophilus/Bifidobacterium lactis/Streptococcus thermophilus/Lactobacillus bulgaricus
- Lactobacillus casei/Lactobacillus rhamnosus/Lactobacillus acidophilus/Bifidobacterium longum
- Table 4-1: Selected Probiotic Strains, Suppliers, Health Benefits and Selected Products
Categories of Products Containing Probiotics
Dairy
- Cultured Butter
- Kefir
- Yogurt
Fermented Vegetables
Other Fermented Foods
- Kombucha
- Miso
- Nondairy Probiotic Drinks
Probiotics Research
Treatment of Antibiotic-Induced Illness
- Inactivated Probiotics Shown to be as Effective as Live Cultures
- The Effects of Probiotics on Tooth Decay in Adolescents
- The Effects of Probiotics on Eczema in Pregnant Women and Their Children
- Intestinal Flora Differs Between Obese and Lean People
- Dannon Jump-Starts Research in Probiotics Benefits at Canadian Institute
Prebiotics Used in Foods and Beverages
Inulin and Fructo-oligosaccharides
Polydextrose
Lactose-Derived Prebiotics
- Galacto-oligosaccharides
- Galacto-fructose (Lactulose)
- Lactitol
Resistant Starch
- Categories of Resistant Starch
  - Table 4-2: Examples of Naturally Occurring Resistant Starch
- Health Benefits
- Digestive/Colonic Health
- Weight Management
- Energy Management
- Blood Sugar Response/Glycemic Management
Other Types of Prebiotics
- Arabinogalactan
- Arabinogalactan Supports Digestion
- Arabinogalactan Enhances Immunity
- Other Indications
Beta-glucan
Mannanoligosaccharides
Pectin
Tagatose
- Manufacture of Tagatose
- Uses for Tagatose
- Metabolism of Tagatose
- Health Benefits
Sources of Prebiotics Used in Foods and Beverages
Prebiotics Research
- Fructo-oligosaccharides Replace Sucrose in Fruit Juices
- Manufactured Prebiotics Can be Customized for Higher Selectivity
- Testing Blends of Prebiotics for Increased Activity
Digestive Enzymes
Where Enzymes Are Found
Types and Sources of Digestive Enzymes
The Role of Enzymes in Digestion
Opportunities for Incorporating Digestive Enzymes Into Foods and Beverages - The New Frontier
- Challenges When Using Enzymes
Enzyme Supplements Lead the Good Health Charge
- Establishing an RDI for Digestive Enzymes
- Sources of Enzymes for Food Products
- Research in Manufacturing

Chapter 5: The Market

Key Points
Market Definition
Methodology for Market Estimates
Global Probiotic/Prebiotic Product Introductions Increase from 2004 to 2008 and Escalate in 2009
- Table 5-1: Global Probiotic/Prebiotic Food and Beverage Product Introductions, 2004-2009E
- Table 5-2: Global Probiotic/Prebiotic Food and Beverage Product Introductions, by Country, Mid-2004 to Mid-2009
Global Retail Sales in 2008 Probiotic/Prebiotic Food and Beverage Products
- Table 5-3: Global Retail Sales of Probiotic/Prebiotic Food and Beverage Products, 2004-2008 (in millions of dollars)
- Figure 5-1: Global Retail Sales of Probiotic/Prebiotic Food and Beverage Products, 2004-2008 (in millions of dollars)
Dairy-based Foods Hold Majority of Global Probiotic/Prebiotic Market in Number of Products
- Figure 5-2: Percent of Market by Product Category, of Probiotic/Prebiotic Food and Beverage Products, 2008
Ireland and Japan Lead the World in Per Capita Spending on Probiotic/Prebiotic Yogurt
Global Retail Sales of Probiotic/Prebiotic Food and Beverage Products Are Projected to Exceed $22 Billion in 2013
Table 5-4: Global Sales of Probiotic/Prebiotic Food and Beverage Products, 2004-2013 (in millions of dollars)
- Table 5-5: Projected Global Retail Sales of Probiotic/Prebiotic Food and Beverage Products, 2008-2013 (in millions of dollars)
Probiotic/Prebiotic Beverages is Leading Growth Sector
- Table 5-6: Global Retail Sales of Probiotic Beverage Products, 2003-2008 (in millions of dollars)
Global Market for Probiotic Dairy Beverages Estimated at $9.2 Billion in 2008
- Table 5-7: Global Retail Sales of Probiotic Dairy Beverage Products, 2004-2008 (in millions of dollars)
Dannon' s Activia Jump-Starts the Probiotic Food and Beverage Wave in the United States
U.S. Sales in 2008
- Table 5-8: U.S. Retail Sales of Probiotic/Prebiotic Food and Beverage Products, 2004-2008 (in millions of dollars)
- Figure 5-3: U.S. Retail Sales of Probiotic/Prebiotic Food and Beverage Products, 2004-2008
Probiotic Drink Market in United States
Drinkable Yogurt Products Lead U.S. Probiotic/Prebiotic Yogurt Category and Make Sudden Splash in Canada
- Table 5-9: U.S. Market for Drinkable Probiotic/Prebiotic Yogurt Products, 2004-2008 (in millions of dollars)
U.S. Sales of Spoonable Probiotic Yogurt Show Double-Digit Growth
- Table 5-10: U.S. Market for Spoonable Probiotic Yogurt Products, 2004-2008 (in millions of dollars)
2013 Projection for U.S. Retail Sales of Probiotic/Prebiotic Products
- Table 5-11: U.S. Sales of Probiotic/Prebiotic Products, 2004-2013 (in millions of dollars)
- Table 5-12: Projected U.S. Retail Sales of Probiotic/Prebiotic Products, 2008-2013 (in millions of dollars)
European Market for Probiotic/Prebiotic Foods and Beverages
- Table 5-13: European Retail Sales of Probiotic/Prebiotic Food and Beverage Products, 2004-2008 (in millions of dollars)
European Sales Projection for Probiotic/Prebiotic Products
- Table 5-14: European Sales of Probiotic/Prebiotic Products, 2004-2013 (in millions of dollars)
- Table 5-15: European Sales of Probiotic/Prebiotic Products, 2008-2013 (in millions of dollars)
Asia Pacific Market for Probiotic/Prebiotic Foods and Beverages More than Doubles European Market in 2008
- Table 5-16: Asia Pacific Retail Sales of Probiotic/Prebiotic Food and Beverage Products, 2004-2008 (in millions of dollars)
Global Sales of Probiotic Ingredients
- Table 5-17: Global Manufacturers' Sales of Probiotic Ingredients, 2004-2008 (in millions of dollars, at the manufacturers' level)
Global Sales of Prebiotic Ingredients
- Table 5-18: Global Manufacturers' Sales of Prebiotic Ingredients, 2004-2008 (in millions of dollars, at the manufacturers' level)
Sales of Probiotic Supplements
- Table 5-19: Global Market for Probiotic Supplements, 2004-2008 (in millions of dollars)

Chapter 6: The Marketers and Suppliers

Key Points

The Marketers and Suppliers
- Leading Marketers of Probiotic/Prebiotic Foods and Beverages in 2008 and 2009
  - Table 6-1: Global Probiotic/Prebiotic Foods and Beverages: Leading Marketers of Probiotic/Prebiotic Products, 2008

Competitor Profiles
- Competitor Profile: Groupe Danone, Paris, France
  - Company Overview
  - History
  - Selected Products and Brands
  - Financial Information
- Competitor Profile: Innocent Ltd., London, England
  - Company Overview
  - Products
  - Business Strategy
- Competitor Profile: Lifeway Foods, Inc., Morton Grove, IL
  - Company Overview
  - Products
  - Kefir and dairy Products:
  - Soy products:
  - Other products:
  - Business Strategy
  - Financial Information
- Competitor Profile: NextFoods, Inc. (GoodBelly), Boulder, CO
  - Company Overview
  - Products
  - Financial Information
- Competitor Profile: Pulmuone Wildwood, Inc., Fullerton, CA
  - Company Overview
  - Products
- Competitor Profile: Stonyfield Farm, Londonderry, NH
  - Company Overview
  - Products
  - Business Strategy
  - Financial Information
- Competitor Profile: Yakult Honsha Co., Ltd., Tokyo, Japan
  - Company Overview
  - Products
  - Financial Information
- Competitor Profile: Zukay Live Foods Inc., LLC, Elverson, PA
  - Company Overview
  - Products

The Suppliers
- Selected Probiotics Suppliers
- Competitor Profile: BioGaia AB, Lund, Skane, Sweden
  - Company Overview
  - Products
  - Company Milestones
  - Business Strategy
  - Financial Information
- Competitor Profile: Cargill Inc., Wayzata, MN
  - Company Overview
  - Probiotic and Prebiotic Ingredients
  - Other Health-Related Ingredients
  - Ingredients in Development
  - Probiotic Consumer Products
  - Financial Information
- Competitor Profile: Christian Hansen A/S, Hoersholm, Denmark
  - Company Overview
  - Core Competencies
  - Categories of Marketed Products
  - Probiotics Group and Satiety Research
  - Business Strategy
- Competitor Profile: Danisco A/S, Copenhagen, Denmark
  - Company Overview
  - Products
  - Probiotic Ingredients
  - Market Position
  - Business Strategy
  - Financial Information
- Competitor Profile: Ganeden Biotech, Cleveland, OH
  - Company Overview
  - Probiotic Technology
  - Partnerships
- Competitor Profile: Probi AB, Lund, Skane, Sweden
  - Company Overview
  - Product Introductions Featuring Probi' s Patented Probiotic
  - Business Strategy
  - Research
  - Financial Information

Selected Prebiotics Suppliers
- Competitor Profile: BENEO-Orafti SA, Tienen, Belgium
  - Company Overview
  - Focus on the Consumer
  - Products Containing BENEO-Orafti' s Probiotics
  - Prebiotic Ingredients
  - Applications for BENEO-Orafti
- Competitor Profile: Cosucra Groupe Warcoing SA, Pecq, Hainaut, Belgium
  - Company Overview
  - Products
  - Business Strategy
- Competitor Profile: Sensus, Roosendaal, The Netherlands
  - Company Overview
  - Prebiotic Ingredients
  - Research

Selected Enzyme Suppliers
- Competitor Profile: Deerland Enzymes, Inc., Kennesaw, GA
  - Company Overview
  - Products
- Competitor Profile: Enzymotec Ltd., Migdal HaEmeq, Israel
  - Company Overview
  - Business Strategy
  - Financial Information
- Competitor Profile: National Enzyme Company, Forsyth, MO
  - Company Overview
  - Products
  - Services

Chapter 7: New Products, Trends and Opportunities

Key Points
Probiotics Heading for the Big TIme
Probiotic Product Introductions Since 2004
Steady Annual Increase in the Number of Global Probiotic and/or Prebiotic Food and Beverage Products from 2003 to 2008
- Table 7-1: Global Probiotic/Prebiotic Food and Beverage Product Introductions, 2003-2008
Expanding Categories of Probiotic-containing Products Beyond Dairy
- Table 7-2: Leading Categories of Food and Beverage Introductions Containing Probiotics and/or Prebiotics Worldwide, 2008
- Table 7-3: Leading Categories of Food and Beverage Introductions Containing Probiotics and/or Prebiotics, Worldwide, January 1, 2009 to June 30, 2009
Probiotic Only Introductions
- Table 7-4: Leading Categories of Food and Beverage Introductions Containing Only Probiotics, Worldwide, 2008
- Table 7-5: Leading Categories of Food and Beverage Introductions Containing Only Probiotics, Worldwide, January 1, 1009 to June 30, 2009
Prebiotic Only Introductions
- Table 7-6: Leading Categories of Food and Beverage Introductions Containing Only Prebiotics, Worldwide, 2008
- Table 7-7: Leading Categories of Food and Beverage Introductions Containing Only Prebiotics, Worldwide, January 1, 1009 to June 30, 2009
Europe Leads in Probiotic/Prebiotic Product Introductions in 2008
- Table 7-8: Percentage of Global Food and Beverage Introductions Containing Probiotics and/or Prebiotics, by Geographic Region, 2008
South and Central America Gain Greater Percentage of Global Product Introductions During First Half of 2009
- Table 7-9: Percentage of Global Food and Beverage Introductions Containing Probiotics and/or Prebiotics, by Geographic Region, January 1, 2009 to June 30. 2009
Health Claims Associated with Probiotic/Prebiotic Foods and Beverages
- Table 7-10: Health Claims in New Product Introductions Containing Probiotics and/or Prebiotics, 2008
- Table 7-11: Health Claims in Products Containing Probiotics and/or Prebiotics, January 1, 2009 to June 30, 2009
Probiotic Dairy Products
- Yogurt and Drinkable Yogurt Products
- Juices
Probiotic Product Introductions in 2007
Digestive Health Product Launches in 2008 and 2009
- Innovative Probiotic Product Introductions - January 1, 2008 to June 30, 2009
- Cascade Fresh Activ8 Organic Probiotic Crunch Bar Launched in the U.S
- Chapman' s Frozen Yogurt Plus Launched in Canada
- Isabella' s Healthy Bakery Introduces Activate Probiotic Muffins to U.S.
- Market
- Julie' s Organic Introduces Organic Frozen Yogurt with Probiotics and Prebiotics to U.S. Market
- Kagome Launches Beverages Containing Probiotics and Collagen in Japan
- LaLoo' s Goat Milk Frozen Yogurt Launched in the United States
- Lifeway Foods Kefir Probiotic Wellness Bar Launched in the United States
- Mass Probiotics Launches phd (Probiotic Health Daily) Probiotic Enhanced Flavored Water Beverage in the United States
- Max Muscle Introduces Max Crunch in the United States
- Meiji Dairies Introduces Prune Yogurt Drink to Japanese Market
- Nestle Introduces Boost Kid Essentials Nutritionally Complete Drink to U.S. Market
- Next Generation Organic Dairy Launches Wisconsin Raw Milk Organic Probiotic Cheese in the United States
- NextFoods Introduces GoodBelly Probiotic Juice to the U.S. Market
- Redwood Hill Farm Introduces Goat Milk Kefir with Probiotics to U.S. Market
- TaiWan Yih Eri Shan Introduces Soft Drink Concentrate Containing Cordyceps sinensis and Red Yeast in Taiwan
- Wildwood Organics Introduces Probiotic Hummus to U.S. Market
- Zukay Live Foods Introduces Probiotic Dill Relish, Ketchup and Salsa in the United States
Prebiotic Product Introductions Prior to 2008
Selected Prebiotic Products Launched in 2008 and 2009
- BENEO-Orafti Introduces Co-Branded Meat Products Containing Inulin and Oligofructose
- Coca Cola Introduces Prebiotic Fruit Juices in Austria
- Costa Concentrados Levantinos Launches Amandin Bebida de Chufa in Spain
- Kraft Foods Introduces Jell-O LiveActive Sugar-Free Reduced Calorie Pudding Snacks in the United States
- Kraft Introduces LiveActive Breakfast Cereal to U.S. Market
- Pristine Industries Introduces Prebiotic Muesli in Malaysia
- Weetabix Introduces Alpen Light Health Bar with Prebiotics
- Technology Innovations
  - Table 7-12: Probiotic Ingredient Technology Innovations
- Coating of Probiotics Expands Candidate Foods and Beverages
- Flexible Formulation System to Add Probiotics to Finished Products
- Probiotic Caps and Straws
Technology Challenges
- Stability
- Methods for Probiotic Encapsulation
Research
Regulatory Matters
- Food and Agriculture (FAO)/World Health Organization (WHO) Criteria for Probiotics
- International Scientific Association for Probiotics and Prebiotics Clarifies FAO/WHO Criteria
- The International Probiotics Association Criteria
The U.S. Regulatory Situation Relating to Probiotics and Prebiotics
- The U.S. Dietary Supplement Health and Education Act of 1994
Labeling Overview
- Labeling Nomenclature
Will the FDA Classify Probiotics as Drugs?
Probiotics Council of the National Yogurt Association
Health Canada Issues Guidance Document on Probiotics in Food
Supplier Recommendations
European Food Safety Authority Working on Guidelines for Probiotics and Prebiotics
Marketplace Impact of the EFSA Guidelines
Lack of Clarity on Dosages of Probiotics and Prebiotics in the European Union and Elsewhere Inhibit Market
- Table 7-13: Selected Recommended Daily Maintenance and Therapeutic Doses of CFUs
The Dannon Scuffle

Chapter 8: The Consumer

Key Points
Consumer Awareness of and Attitudes About Functional Foods, Probiotics and Prebiotics
The Word is Out...
...but Confusion Exists
Consumer Criteria for Functional Foods and Beverages: Works Good, Tastes Good
Consumers Overwhelmingly Prefer to Obtain Benefits from Foods and Beverages Rather than Taking Supplements
- Figure 8-1: Distribution of Consumers by Level of Agreement with Statement, “Rather Than Vitamin/ Supplement Pills, I Prefer to Buy Foods or Beverages with Specific Nutritional Benefits,” February 2009 (percent)
- Figure 8-2: Distribution of Consumers by Level of Agreement with Statement, “I Am Buying More Foods/Beverages Because of Their Specific Nutritional Benefits,” February 2009 (percent)
Digestive Health a Leading Consideration in Consumer Food and Beverage Purchases
- Table 8-1: Percent of Consumers Who Have Purchased Food or Beverage Products in the Last 12 Months Because of Their Nutritional Benefits in Relation to Specific Health Conditions or Concerns, 2009
- Table 8-2: Percent of Consumers Who Have Purchased Food or Beverage Products in the Last 12 Months Because of Specific Nutritional Content, 2009
- Table 8-3: Percent of Consumers Who Have Purchased Beverage Products in the Last 12 Months Because of Their Special Nutritional Benefits, 2009
Women Are the Prime Consumers, and Digestive Health and Immunity are Primary Concerns
- Table 8-4: Percent of Consumers Who Have Purchased Food or Beverage Products in the Last 12 Months Because of Their Nutritional Benefits in Relation to Specific Health Conditions or Concerns: By Gender, 2009
- Table 8-5: Percent of Consumers Who Have Purchased Beverage Products in the Last 12 Months Because of Their Special Nutritional Benefits: By Gender, 2009
Purchasers Over 30 Focus on Digestive Health Products and Probiotics, While Immunity is a Main Concern of Purchasers 18 to 29
- Table 8-6: Percent of Consumers Who Have Purchased Food or Beverage Products in the Last 12 Months Because of Their Nutritional Benefits in Relation to Specific Health Conditions or Concerns: By Age Bracket, 2009
- Table 8-7: Percent of Consumers Who Have Purchased Food or Beverage Products in the Last 12 Months Because of Specific Nutritional Content: By Age Bracket, 2009
- Table 8-8: Percent of Consumers Who Have Purchased Beverage Products in the Last 12 Months Because of Their Special Nutritional Benefits: By Age Bracket, 2009
Patterns by Household Composition
- Table 8-9: Percent of Consumers Who Have Purchased Food or Beverage Products in the Last 12 Months Because of Their Nutritional Benefits in Relation to Specific Health Conditions or Concerns: By Household Composition, 2009
- Table 8-10: Percent of Consumers Who Have Purchased Food or Beverage Products in the Last 12 Months Because of Specific Nutritional Content: By Household Composition, 2009
- Table 8-11: Percent of Consumers Who Have Purchased Beverage Products in the Last 12 Months Because of Their Special Nutritional Benefits: By Household Composition, 2009
Strong Correlation with Higher Education and Income
- Table 8-12: Percent of Consumers Who Have Purchased Food or Beverage Products in the Last 12 Months Because of Their Nutritional Benefits in Relation to Specific Health Conditions or Concerns: By Highest Level of Educational Attainment, 2009
- Table 8-13: Percent of Consumers Who Have Purchased Food or Beverage Products in the Last 12 Months Because of Specific Nutritional Content: By Highest Level of Educational Attainment, 2009
- Table 8-14: Percent of Consumers Who Have Purchased Beverage Products in the Last 12 Months Because of Their Special Nutritional Benefits: By Highest Level of Educational Attainment, 2009
- Table 8-15: Percent of Consumers Who Have Purchased Food or Beverage Products in the Last 12 Months Because of Their Nutritional Benefits in Relation to Specific Health Conditions or Concerns: By Household Income Bracket, 2009
- Table 8-16: Percent of Consumers Who Have Purchased Beverage Products in the Last 12 Months Because of Their Special Nutritional Benefits: By Household Income Bracket, 2009
Urban/Suburban and Coastal Skews
- Table 8-17: Percent of Consumers Who Have Purchased Food or Beverage Products in the Last 12 Months Because of Their Nutritional Benefits in Relation to Specific Health Conditions or Concerns: By Locale of Residence, 2009
- Table 8-18: Percent of Consumers Who Have Purchased Food or Beverage Products in the Last 12 Months Because of Their Nutritional Benefits in Relation to Specific Health Conditions or Concerns: By Region of Residence, 2009
- Table 8-19: Percent of Consumers Who Have Purchased Beverage Products in the Last 12 Months Because of Their Special Nutritional Benefits: By Region of Residence, 2009

Boosting Immunity Through Digestion: The Relation Among Probiotics, Prebiotics and Digestive Enzymes

Table of Contents

Chapter 1: Executive Summary

Chapter 2: Strategies & Opportunities in a Booming Emerging Market

Chapter 3: Introduction

Chapter 4: Products and Ingredients

Chapter 5: The Market

Chapter 6: The Marketers and Suppliers

Chapter 7: New Products, Trends and Opportunities

Chapter 8: The Consumer

Appendix: Probiotics, Immunity, Digestive Health: List of Companies