Abstract
Male-specific body wash, deodorant, hair gel, shaving cream, razors,
moisturizer, etc., constitute one of those markets that now outpace the
overall beauty/grooming retail markets in many countries of the world, despite
economic recession. Valued at $19.7 billion worldwide in 2009, male-specific
grooming products will mushroom to $28.0 billion by 2014. And one must not
forget that men also use grooming products that are non-male-specific - which
raises the total value of male consumption to a colossal $61.3 billion in
2009, with $84.9 billion expected within five years. From either perspective,
more is being spent on men' s grooming, thanks to the ongoing rise of
middle-class sectors; the enhanced connectivity of even the poorest corners of
the world, via the Internet; marketers' more sophisticated appeals to men; and
the universality of prestige and natural food/HBC channels, across hundreds of
international borders....... The potential is staggering - executives who
consult this new Packaged Facts report will discover the best way for their
companies to tap unmined men' s grooming dollars in the United States and
Canada, BRIC (Brazil, Russia, India, and China) France, Germany, Italy, Japan,
Spain, and other countries and regions. As usual, Packaged Facts' in-depth
analysis is backed up by historical and future sales figures; by Experian
Simmons demographic data; and by a clear format that makes the report a true
“ready reference.” Also included are detailed competitive profiles
of Beiersdorf/Nivea, Colomer/American Crew, Johnson & Johnson/Neutrogena,
Kao/Biore, P & G/Gillette, and several others.
There has never been a better time to enter the men' s grooming market in multiple countries.
Report Methodology
Men' s Grooming Products: A Global Analysis is based on information gathered
from primary, secondary, and syndicated sources. Primary research involves
on-site study of how such products are sold through retail stores, as well as
through direct means - the Internet, for example. Packaged Facts also consults
with industry executives based around the world. Secondary research involves
the evaluation and comparison of data from mountains of articles found in
financial, marketing, and retail publications, as well as on corresponding
types of websites. Company literature, government agencies, and other sources
also provide valuable secondary data.
Stats on market revenues and growth trends derive from all available data,
whether quantitative or qualitative, on the men' s grooming marketplace; that
is to say, a broad range of societal and economic trends are factored in, to
help shape the most accurate possible view of sales progress. Information
about many international product introductions is provided by Product Launch
Analytics, a service of Datamonitor. As noted above, extensive demographic
data is provided by Experian Simmons.
The Bottom Line: What Your Company Really Gets...
With Men' s Grooming Products: A Global Analysis, you and your team will gain a
comprehensive overview of the ins and outs of selling such products all over
Planet Earth. Most importantly, the report anchors men' s grooming in the
broader HBC and societal contexts, as well as in the rapidly transforming
retail scene. Such valuable qualitative perspective is supported by hard data
presented in well-organized tables and charts.
How Your Company Will Benefit from This Report...
If your company is already an established player in beauty or grooming
products, this report is bound to freshen and strengthen your marketing plan.
If your company is newly targeting the men' s grooming product consumer, then
this report is a great intro to the international marketplace, and thus a
launching pad for a successful venture.
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