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Volume I: The U.S. Market for Chocolate Candy
November 2002
Abstract:
In a data-intensive yet compact new format, this Packaged Facts report
analyses the $14 billion market for chocolate candy, covering the mass-market
and gourmet sectors as well as retail and direct sales. Providing comprehensive
sales, pricing, retail promotion, national advertising, and consumer data, the
report focuses on growth segments, brand competition, and new product trends in
an industry where sophisticated market-driven strategies are essential to every
player. This report first quantifies the chocolate candy market, covering market
size and composition for 1998-2002 as well as projected market growth for
2003-2007. An analysis of the competitive situation follows, addressing marketer
and brand shares, consumer demand for product variety and innovation, retailer
clout and private-label prospects, and Internet marketing strategies. Next come
detailed individual profiles of leading mass marketers, gourmet chocolatiers,
and candy shop retailers. The final chapter tabulates and analyzes demographics
for chocolate candy overall as well as by consumption level, candy type, and
brand line. Use this compact but comprehensive report to keep up with industry
developments relating to target marketing, the seasonal/holiday market, brand
maintenance and line extensions, novelty and licensed products for kids,
nutritional concerns and the nutraceutical segment, and the fast-shifting
e-commerce marketplace.
Volume II: The U.S. Market for Non-Chocolate Candy
January 2003
Abstract:
In a data-intensive yet compact new format, this Packaged Facts report
analyzes the $8 billion market for non-chocolate candy, covering the mass-market
and gourmet sectors as well as retail and direct sales. Providing comprehensive
sales, pricing, retail promotion, national advertising, and consumer data, the
report focuses on growth segments, brand competition, and new product trends in
an industry where flat growth is challenging all players, as reflected in a
fresh wave of mergers and acquisitions.
This report first quantifies the non-chocolate candy market, covering market
size and composition for 1998 to 2002 as well as projected market growth for
2003 to 2007. An analysis of the competitive situation follows, addressing
M&A activity, marketer and brand shares, consumer demand for product variety
and innovation, retailer clout and private-label prospects, and Internet
marketing strategies. Next come detailed individual profiles of leading mass
marketers and novelty and gourmet candymakers. The final chapter tabulates and
analyzes demographics for non-chocolate candy overall as well as by consumption
level, candy type, and brand line. Use this compact but comprehensive report to
keep up with industry developments relating to target marketing, the
seasonal/holiday market, brand maintenance and line extensions, novelty and
licensed products for kids, nutritional concerns, and the uses of the Internet.
Volume III: The U.S. Market for Gum, Mints & Breath Fresheners
January 2003
Abstract:
In a data-intensive yet compact new format, this Packaged Facts report
analyses the $3 billion market for gum, mints, and breath fresheners. Providing
comprehensive sales, pricing, retail promotion, national advertising, and
consumer data, the report focuses on growth segments (sugarless/value added gum,
breath strips, fruity mints, novelty products), brand competition, and new
product trends in a market increasingly characterized by free-for-all
competition between product segments.
This report first quantifies the market, covering market size and composition
for 1998 to 2002 as well as projected market growth for 2003 to 2007. An
analysis of the competitive situation follows, addressing consolidation and
acquisition/divestment activity, marketer and brand shares, the adult vs. the
kid market, the new wave of product benefits, and Internet marketing strategies.
Next come detailed individual profiles of leading mass marketers across the gum,
mint, and breath freshener segments. The final chapter tabulates and analyzes
demographics for the market overall as well as by consumption level, product
type, and brand line. Use this compact but comprehensive report to keep up with
industry developments relating to target marketing, gum/mint/breath freshener
synergies and encroachments, brand maintenance and line extensions, novelty and
interactive products for kids, product benefit advances, and the uses of the
Internet. | 
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