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Chapter 1 Executive Summary
Chapter 2 The Market
- What are soy-based foods
- Scope of report/market
- Market Size and Growth
- 2002 Retail Sales
- Table 2-1: U.S. Retail Sales of Soy-based foods, 1998-2002 (dollars)
- Market Composition
- Share by Product Category
- Table 2-2: Share of U.S. Soyfood Sales by Product Category: By Dollar and Percent Share, 2002
- Supermarkets the Leading Outlet
- Health and Natural Product Stores
- Natural Food Supermarkets
- Soy in Foodservice: Soymilk in Lattes
- Table 2-3: Share of U.S. Soyfood Sales by Retail Outlet Type, 2002
- Factors Affecting Market Growth
- A Health-Aware Population
- Aging Population Drives Soyfood Sales
- Growing Hispanic and Asian Populations Expand Market
- Vegetarianism Taking Early Root - More Teens Adopt Non-Meat Eating Habits
- Natural Foods Marketers Gear Up for Mainstream Distribution
- Growth of Soyfoods Is in Conventional Channels
- Conventional Producers Embrace Soyfoods
- Concern Over Food-Safety Issues Draws Consumers to Soyfoods
- GMOs Another Food Safety Issue
- Organic Soyfood Sales Will Climb
- "Hot" Food Categories Present Opportunities: Snack/sports bars, Smoothies, Convenience Meals
- Foodservice Distribution Limited, But Growing
- Taste Could Prevent Repeat Purchases by Conventional Consumers
- Safety Issues a Concern for Mass-Market Consumers
- Projected Market Growth
- Table 3-5: Projected U.S. Retail Sales of Soyfoods, 2003-2007 (dollars)
Chapter 3 The Competitive Situation
- Significant Soy Marketers
- Conventional Marketers Acquire Soyfood Companies
- Leaders in Meat Alternatives
- Soy Beverage Leaders
- Leading Tofu Marketers
- Cheese and Other Dairy Alternative Leaders
- Meal Replacement and Protein Powder Innovators
- Nondairy Dessert Leaders
- Other Soyfood Marketers
- Table 3-1: The U.S. Soyfood Market: Selected Marketers by Brand Line and Product
- Marketer and Brand Shares
- Table 4-2: Leading Soyfood Products Distributed by Nature's Best;
- By Product Segment, 1 st Quarter 2000 (Company/Brand/Product
- Competitive Situation: Overall Market
- Marketers Compete Primarily Through Product Introductions
- Growth Through Mergers and Acquisitions
- Marketers Compete by Offering Branded Ingredients
- Competitive Situation: Meat Alternatives
- Conventional Marketers Compete with Existing Companies
- Newcomers Make Immediate Impact in Mass Market
- Unique Ingredients Draw Consumers
- McSoy?
- Competitive Situation: Dairy Alternatives
- Line Extentions Are Key to Growth
- Conventional Marketers Enter Category
- Specialty Items Help Marketers Carve Out Space
- Coffee Craze Propels Soymilk Distribution
- Flavored Drinks Capture Attention
- Competitive Situation: Non-Dairy Desserts
- Retail Space Limited for Frozen Desserts
- Soy Yogurt Companies Revitalize and Introduce Products
- Competitive Focus: Other Soy Products
- Soy Meal Replacements Compete on Price
- Soy Finds Home in Snack/Sports Bars Find Ho
- Competitive Profile: Eden Foods, Inc.
- Competitive Profile: Imagine Foods, Inc.
- Competitive Profile: Kellogg Co.
- Competitive Profile: Lightlife Foods, Inc. (ConAgra, Inc.)
- Competitive Profile: Turtle Island Foods, Inc
- Competitive Profile: Vitasoy USA, Inc
- Competitive Profile: White Wave, Inc.
- Marketing Trends
- Updated Packaging
- Innovative Containers Sell Product
- Soy Protein Content Listed
- GMO-Free; Organic the Next Step
- Pushing into New Distribution Channels
- Advertising Trends and Expenditures
- Advertising Difficult to Monitor
- Print Advertising the Preferred Medium
- Advertising Positioning
Chapter 4 New Products and Product Trends
- Product Introductions Rising
- Table 4-1: The U.S. Soyfood Market: Number of Product Introductions, 1998-2002
- Variety of Soyfoods Growing
- More Meat-like Products
- Convenience Is Key
- Single-Serve Is Big
- Low Fat Still Desired
- Organic Becoming More of An Issue
- Products Geared Toward Demographics: Soy for Youth
- New Flavors and Varieties; Many Gourmet and Upscale
- Ethnic, Especially Thai and Asian, Fusion
- Table 4-2: The U.S. Soyfood Market: Selected New Product Introductions, 2001-2003
Chapter 5 Retail and Foodservice Strategies
- Two Distinct Channels
- Mass-Market Products: Warehouse Delivery Used Most
- Natural Food Products: Independent Distributors Used Most
- Health and Natural Product Distributors
- Ethnic Food Distributors Service Asian Grocers
- Supermarkets Are Main Channel for Sales
- Table 5-1: Share of U.S. Soyfood Sales by Retail Outlet Type
- Foodservice Strategies
- Soy-Themed Restaurants
- Starbucks and Soy: Perfect Together
Chapter 6 The Consumer
- Consumer Attitudes Toward Healthful Eating
- Nutrition Important in Food Choices
- Americans Try to Eat Healthfully
- Consumers Increasingly Seek Information on Soy
- How Does Soy Fit Into The Health Trend
- Sources of Soy Information
- What Motivates Soy Consumption?
- Eating Healthy for Specific Reasons
- Consumer Awareness of Soy on the Increase
- Awareness of Tofu Highest
- Majority Deem Soy Products "Healthy"
- Consumer Awareness of Soy's Benefits
- Consumers Hear More About Soy
- Consumer Use
- Estimates of Soy-based Food Users
- Consumption Increases
- Table: Consumer Use of Soy on a Weekly Basis
- Top Soy Products Tried by Consumers
- Soy Products Purchased in Health and Natural Product Stores
- More Than One in Three Have Tried Meat Substitutes
- Soy Protein Added to Existing Foods Is Another Choice
- Consumer Profiles
- Traditional Soyfood Customers
- New to Soy
- Youth and Soy
- Back and Forth?
- The Vegetarian Consumer
- Types of Vegetarians
- Teenagers Choosing Vegetarianism
- Market for Vegetarian Products Broader
- Demographic Characteristics
- Income
- Region
- Household Make-up
- Race/Ethnicity
- Age
Chapter 7 Trends and Opportunities
Appendix I: Addresses Of Selected Marketers
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