The U.S. Youth Market: Deciphering the Diverse Life Stages and Subcultures of 15- to 24-Year-Olds

• Introduction
• Scope And Methodology
• Overview Of The Youth Population
• Survey Of The Market
• Media
• Marketing, Promotional, And Advertising Strategies
• Case Studies
• Overview Of Key Market Segments
• College Segment
• Urban Youth Segment

II. Demographic Overview

• Market Definition
• Size And Growth Of Population
• Geographic Distribution
  • Region/State
• Race And Ethnicity
• Living Arrangements
  • Household Type
  • Marital Status
• Educational Achievement
  • Enrollment By Type Of Institution
    • High School
    • College
    • Vocational Education
• Economic Status
  • Sources Of Income
  • Income Levels
  • Employment Patterns
• Health Issues
  • Psychographics
  • Lifestage Analysis
  • Values And Attitudes
  • Major Activities

III. Size And Growth Of The Market

• Family Expenditures On Older Teens
  • Size And Growth Of Purchasing Power
    • By Age Group
    • 15-18 (High School)
    • 19-24 (High School And Beyond)
• 19-24 (High School And Beyond)
  • By Segment
    • College Students
    • Urban Youth
    • Transitioning Youth

IV. Consumer Behavior

• Overview Of Consumer Attitudes And Behavior
• Profile Of Expenditure Patterns And Buying Habits Of 18- To 24-Year-Old Consumers
  • Alcoholic Beverages
  • Apparel
  • Automotive
  • Consumer Electronics
  • Financial Services
  • Food And Beverages
  • Household Furnishings And Appliances
  • Health & Beauty Aids
  • Travel And Entertainment
  • Online Behavior Of 15- To 24-Year-Olds

V. Media

• Television
  • Broadcast Network Programming
  • Cable Networks
• Radio
  • Listening Habits
• Print
  • Magazines
• New Media
  • Web Sites

VI. Marketing, Promotional, And Advertising Strategies For The Youth Market

• Marketing Approaches
• Advertising Strategies And Campaigns

VII. Case Studies Of Companies Marketing To The Youth Market

• Apparel
• Automotive
• Financial Services
• Food And Beverages
• Health & Beauty Aids
• Media & Entertainment
• Telecommunications

VIII. The College Segment

• Size And Growth Of Population
• Geographic Distribution
• Living Arrangements Of College Students
• Income Levels And Employment Patterns
• Values And Attitudes
• Consumer Behavior And Spending Habits
• Size And Growth Of Purchasing Power Of College Segment
• College Media
• Marketing And Advertising Strategies And Promotional Techniques
  • Overview
  • Case Studies

IX. The Urban Youth Segment

• Evolution Of Urban Youth Culture
• Psychographic Profile
  • Demographic Characteristics
  • Income Levels And Employment Patterns
  • Size And Growth Of Purchasing Power
  • Consumer Profile Of Urban Youth
  • Urban Youth Media
  • Marketing And Advertising Strategies And Promotional Techniques
  • Overview
  • Case Studies

X. Looking To The Future: Trends And Opportunities

Appendix I: Resource Appendix