The U.S. Market for Gourmet Condiments/Cheese, Volume 2: U.S. Market for Gourmet and Specialty Foods and Beverages

Scope and Methodology

• Scope of Report
• Condiments
• Cheese
• Report Methodology
• Retail Sales Surpass $5.4 Billion
• Table 1-1: U.S. Retail Sales of Gourmet/Premium Condiments and Cheese, 1998-2007 (in millions of dollars)
• Condiments, Cheese Sales Nearly Evenly Split
• Retail Channels
• Many Factors Will Favor Market Growth
• Major Marketers and Brands
• The Competitive Situation
• Marketers Spend Over $36 Million to Advertise Gourmet Condiments and Cheese in 2002
• Overview of Consumer Purchasing

Chapter 2: The Market

Market Size and Growth

• Market Definition: Condiments and Cheese
• Gourmet, Specialty, or Premium?
• Figure 2-1: U.S. Retail Sales of Gourmet/Specialty Condiments and Cheese, 1998-2002 (in millions of dollars)
• Two Categories: Condiments and Cheese
• Condiments
• Cheese
• Methodology for Packaged Facts' Estimates
• Retail Sales Surpass $5.4 Billion in 2002
• Table 2-1: U.S. Retail Sales of Gourmet/Specialty Condiments and Cheese, 1998-2002 (in millions of dollars)
• Gourmet/Premium Condiments Top $2.7 Billion
• Table 2-2: U.S. Retail Sales of Gourmet/Specialty Condiments, 1998-2002 (in millions of dollars)
• Gourmet/Specialty Cheese a $2.7 Billion Market
• Table 2-3: U.S. Retail Sales of Gourmet/Specialty Cheese, 1998-2002 (in millions of dollars)

• Retail Sales by Product Category
• Figure 2-2: Share of Gourmet Condiments and Cheese Dollar Sales by Category, 1998 vs. 2002 (percent)
• Market Composition by Retail Channel
• Supermarkets Lead Retail Market with 48.5% of Sales
• Figure 2-3: Share of Gourmet Condiments and Cheese Dollar Sales by Retail Channel, 2002 (percent)
• Condiments Sales Peak in Summer

• Market Dynamics
• New Products Feed Growth
• Convenience a Big Selling Point
• Ethnic Surge Causes a Gourmet Synergy
• Are Gourmet Condiments Reaching a Saturation Point?
• Mainstream Marketers Go Gourmet
• An Outdoor Cooking Style, Even Indoors
• Healthy "Mediterranean Diet" Helps Propel Sales
• American-Made Cheeses Proliferating
• Anti-French Sentiment Has Little Apparent Effect on Cheese Sales
• Figure 2-4: Projected U.S. Retail Sales of Gourmet Condiments and Cheese, 2002-2007 (in millions of dollars)

• Retail Sales to Top $7.2 Billion by 2007
• Table 2-4: Projected U.S. Retail Sales of Gourmet Condiments and Cheese, 2002-2007 (in millions of dollars)
• Table 2-5: Projected U.S. Retail Sales of Gourmet/Premium Condiments, 2002-2007 (in millions of dollars)
• Table 2-6: Projected U.S. Retail Sales of Gourmet/Specialty Cheese, 2002-2007 (in millions of dollars)

Chapter 3: The Competitive Situation

Marketers and Brands

• Thousands of Competitors
• Condiments Leaders
• Smaller Condiments Marketers
• Cheese Leaders
• Prominent Cheese Importers and Distributors
• Niche Cheese Marketers
• Recent Mergers and Acquisitions
• Table 3-1: Selected U.S. Marketers of Gourmet Condiments and Cheese

• Methodology
• Gourmet/Premium Condiments
• Premium Brands Account for One Out of Four Pasta Sauce Dollars
• Bertolli Leads Olive Oil Marketers
• Grey Poupon Number Two in Mustard
• Marinades Steaming
• Gourmet/Specialty Cheese
• Natural Cheese Marketers
• Table 3-2: Top Marketers of Pasta Sauce by IRI-Tracked Sales and Shares, 2002
• Table 3-3: Top Marketers of Olive Oil by IRI-Tracked Sales and Shares, 2002
• Table 3-4: Top Marketers of Mustard by IRI-Tracked Sales and Shares, 2002
• Table 3-5: Top Marketers of Meat Marinades and Glazes by IRI-Tracked Sales and Shares, 2002
• Table 3-6: Top Marketers of Natural Cheese by IRI-Tracked Sales and Shares, 2002

• Many Mainstream Marketers Are Quiet Participants
• Many Cottage Businesses
• Market Highly Fragmented
• Gourmet/Specialty Condiments Widely Copycatted
• Chefs Go Co-Branding Route
• Cheese a Two-Tiered Market
• Enter Another Major Player
• Artisanal and Farmstead Cheeses
• Some Large European Companies Have U.S. Production
• Specialty Cheese Distribution a Complex Maze

• Leading Advertisers
• Industry-Wide Advertising Campaigns
• Consumer Promotions

New Product Trends

• Condiment Trends
• Pasta Sauces
• Thrill of the Grill
• Bring on the Heat
• Oils and Vinegars
• Salad Dressings
• Gourmet Mayonnaise
• Gourmet Mustards
• Asian Flavors
• Etcetera
• Low-Carb Condiments
• Cheese Trends
• Savor the Flavor
• A Better Mouse Trap
• Traditional European-Style Cheeses Made in the USA
• Ethnic Cheeses

• Focus on Specialty Stores
• Focus on Supermarkets
• Focus on Warehouse Clubs
• Focus on the Web: E-Commerce
• Online Retailers

Chapter 4: Competitive Profiles

Competitive Profile: Bongrain S.A.

• Corporate Background
• Three U.S. Cheese Divisions
• Schratter Foods and Anco Fine Cheese

• Corporate Background
• Lactalis USA
• Sorrento Lactalis

• The Consorzio Olive Oil Story

• Corporate Background
• Grey Poupon Mustard
• "Pardon Me�c�h
• Expanding the Product Line
• Churny Company Cheese Brands

Competitive Profile: Lancaster Colony Corp.

• Corporate Background
• T. Marzetti Divides and Conquers Specialty Salad Dressings
• Other Gourmet/Specialty Foods Brands

• Corporate Background
• Jarlsberg the Leading Imported Cheese Brand
• Strategic Alliances with Other Cheese Producers

• Corporate Background
• Saputo Cheese USA: Growth Through Acquisitions
• Recent Product Introductions

• An "Overnight Success" in Gourmet Mustard

• A Packaged Goods Monolith
• Bertolli Extending "Mediterranean Lifestyle" Positioning
• Knorr
• Maille and Colman' s

Chapter 5: The Consumer

Demographics

• Note on Simmons Survey Data and Figures
• 31% of Households Favor Olive Oil; Bertolli the Top Gourmet Condiments Brand at 17%
• Cheddar the Favorite Natural Cheese in More than Half of American Homes
• Purchasing Patterns
• High Socioeconomic Skew
• Age Patterns
• Ethnic Consumers Not a Prime Market for Most Products
• Regional Skew to the Northeast and West
• One- and Two-Person Households More Likely to Prefer Gourmet Condiments and Cheese
• Table 5-1: Adult Purchasers of Gourmet Condiments and Cheese, 2002 (% of U.S. households)
• Table 5-2a: Purchasing Indices for Gourmet Condiments/Cheese: By Household Income Bracket, 2002 (U.S. adults)
• Table 5-2b: Purchasing Indices for Gourmet Condiments/Cheese: By Household Income Bracket, 2002 (U.S. adults)
• Table 5-3: Purchasing Indices for Gourmet Condiments/Cheese: By Educational Attainment, 2002 (U.S. adults)
• Table 5-4a: Purchasing Indices for Gourmet Condiments/Cheese: By Age Bracket of Purchaser, 2002 (U.S. adults)
• Table 5-4b: Purchasing Indices for Gourmet Condiments/Cheese: By Age Bracket of Purchaser, 2002 (U.S. adults)
• Table 5-5: Purchasing Indices for Gourmet Condiments/Cheese: By Ethnic Group, 2002 (U.S. adults)
• Table 5-6: Purchasing Indices for Gourmet Condiments/Cheese: By Region, 2002 (U.S. adults)
• Table 5-7: Purchasing Indices for Gourmet Condiments/Cheese: By Household Size, 2002 (U.S. adults)
• Table 5-8: Purchasing Indices for Gourmet Condiments/Cheese: By Presence of Children by Age, 2002 (U.S. adults)
• Table 5-9: Purchasing Indices for Gourmet Condiments/Cheese: By Employment Status, 2002 (U.S. adults)
• Table 5-10: Purchasing Indices for Gourmet Condiments/Cheese: By Marital Status, 2002 (U.S. adults)

Chapter 6: Looking Ahead

Trends and Opportunities

• Easy Fixes
• Targeting the Hispanic Market
• A Snowball Effect in Cheese Types and Consumer Trial
• Bigger, Bolder, and More Exotic Flavors
• The Healthy Gourmet