Report: Market Trends: The Convenience Home Baking Market TOC

Chapter 1: Executive Summary

Scope and Methodology
- Market Size and Growth
- Table 1-1: Size and Growth of the U.S. Market for Home Baking Products: By Category, 2001-2003
- Figure 1-1: Combined U.S. sales of Home Baking Products (2001-2003)
- Baking Mixes Dominate the Shelf-Stable Market
- Refrigerated Dough Products Lead Frozen/Refrigerated Category
- Projections for Future Growth
- Table 1-2: Forecasted Sales of the U.S. Market for Home Baking Products By Category, 2003-2008
- Marketer Overview
- Table 1-3: Top 20 Marketers for Home Baking Products: Overall Market Share
- Figure 1-2: Marketer Shares of Combined U.S Sales of Home Baking Products
- Factors to Market Growth
The Products
- The Product Categories
- Shelf-Stable Convenience Baking Products
- Frozen and Refrigerated Dough Products
- Refrigerated vs. Frozen
- Five Key Segments
- Baking Crumbs
- Bread Crumbs
- Cornflake crumbs
- Graham Cracker Crumbs
- Product Trends
- Declining Sales - Bread, Cookie/Cookie Bar & Muffin Mixes
- Changing Preferences
- Baking Products with Ethnic/Citrus Flavors
- Organic Baking Products

Chapter 2: The Overall Market

Total Dollar Sales at $4.37 billion
Shelf Stable Convenience Baking Products -Few Promising Categories
Frozen and Refrigerated Dough - Growing at 8%
Table 2-1: Size and Growth of the U.S. Market for Home Baking Products 2001-2003, By Sub-Category
Factors in Future Growth
Expanding the Market
Low-Sugar, Low-Carb May Promote Growth
Ethnic Category - The Potential Target
Womenfs Nutritional Needs
Growth of Smaller Households
Private Label Brands to Drive Growth
Organic Baking Products
Market Composition
Refrigerated and Frozen Dough - Sharing the Greater Pie
Figure 2-1: Projected Market Shares of Convenience Home Baking Market Dollar Sales, 2003-2008
Projected Sales
Sales to Exceed $5.1 Billion by 2008
Table 2-2: Forecasted Sales of the U.S. Market for Home Baking Products: By Sub-Category, 2003-2008

Chapter 3: The Marketers

Marketer Shares
Major Marketers And Areas Of Activity
Table 3-1: Involvement of Major Home Baking Marketers By Product Category
Shelf Stable Convenience Baking Products
Table 3-2: Marketers and Brand Shares: Shelf Stable Convenience Baking Products
Baking Mixes
Table 3-3: Marketers and Brand Shares: Baking Mixes
Bread Mixes
Table 3-4: Marketers and Brand Shares: Bread Mixes
Brownie Mixes
Table 3-5: Marketers and Brand Shares: Brownie Mixes
Cake/Cupcake/Pie Mixes
Table 3-6: Marketers and Brand Shares: Cake/Cupcake/Pie Mixes
Coffee Cake/Gingerbread/Pastry Mixes
Table 3-7: Marketers and Brand Shares: Coffee Cake/Gingerbread/Pastry Mixes
Cookie/Cookie Bar Mixes
Table 3-8: Marketers and Brand Shares: Cookie/Cookie Bar Mixes
Muffin Mixes
Table 3-9: Marketers and Brand Shares: Muffin Mixes
Pie Crust Mixes
Table 3-10: Marketers and Brand Shares: Pie Crust Mixes
Figure 3-1: Marketers and Brand Shares: Pie Crust Mixes
Frosting
Table 3-11: Marketers and Brand Shares: Frosting
Figure 3-2: Marketers and Brand Shares: Frosting
Pie Fillings
Table 3-12: Marketers and Brand Shares: Pie Fillings
Pie Crusts/Pizza Shells
Table 3-13: Marketers and Brand Shares: Pie Crusts/Shells
Frozen Dough Products
Table 3-14: Marketers Shares: Frozen Dough Products
Frozen Bread/Rolls/Pastry Dough
Table 3-15: Marketers and Brand Shares: Frozen Bread/Rolls/Pastry Dough
Frozen Cookie Dough
Table 3-16: Marketers and Brand Shares: Frozen Cookie Dough
Frozen Fresh Baked Bread/Roll/Biscuit
Table 3-17: Marketers and Brand Shares: Frozen Baked Bread/Roll/Biscuit Dough
Frozen Pie/Pastry Shells
Table 3-18: Marketers and Brand Shares: Frozen Pie/Pastry Shells
Frozen Pies
Table 3-19: Marketers and Brand Shares: Frozen Pies
Refrigerated Dough Products
Table 3-20: Marketers Shares: Refrigerated Dough Products
Figure 3-3: Marketers Shares: Refrigerated Dough Products
Refrigerated Biscuit Dough
Table 3-21: Marketers and Brand Shares: Refrigerated Biscuit Dough
Figure 3-4: Marketers and Brand Shares: Refrigerated Biscuit Dough
Refrigerated Cookie/Brownie Dough
Table 3-22: Marketers and Brand Shares: Refrigerated Cookie/Brownie Dough
Refrigerated Bread/Rolls/Bun Dough
Table 3-23: Marketers and Brand Shares: Refrigerated Bread/Rolls/Bun Dough
Refrigerated Pastry/Dumpling Dough
Table 3-24: Marketers and Brand Shares: Refrigerated Pastry Dumpling Dough

Chapter 4: Shelf-Stable Convenience Baking Products

Category Parameters
Defining Characteristics
Four Segments: Mixes, Crusts, Frostings, and Fillings
Types of Baking Mixes
Bread Mixes
Cake, Cupcake, and Pie Mixes
Muffin Mixes
Brownie Mixes
Cookie and Cookie Bar Mixes
Coffee Cake, Gingerbread, and Pastry Mixes
Pie Crust Mixes
All Other Baking Mixes
Ready-to-Use Frosting
Ready-to-Use Fruit Fillings
Ready-to-Use Pie Crusts
The Market
Market Size and Growth
Dollar Sales at Around $2 Billion
Table 4-1: Size and Growth of U.S. Market for Convenience Baking Products, 2001-2003
Very Few Promising Categories
Baking Mixes: Mixed Results
Growing vs. Declining Product Categories in Shelf Stable Convenience Baking Products 2003
Table 4-3: IRI-Tracked Sales - All Baking Mixes 1999-2003
Size and Growth of U.S. Market for Baking Mixes, by Type
Table 4-4: IRI-Tracked Sales of Other Baking Mixes, 1999-2003
Bread Mixes: Heavy Decline
Table 4-5: IRI- Tracked Sales of Bread Mixes, 1999-2003
Pie Crust Mixes Decline
Table 4-6: IRI-Tracked Sales of Piecrust Mixes, 1999-2003
Muffin Mixes: Decline But Stemming
Table 4-7: IRI-Tracked Sales Muffin Mixes, 1999-2003
Cookie/Cookie Bar Mixes: Up Then Down
Table 4-8: IRI-Tracked Sales of Cookie/Cookie Bar Mixes, 1999-2003
Coffee Cake/Gingerbread/Pastry Mixes
Table 4-9: IRI-Tracked Sales of Coffee Cake/Gingerbread/ Pastry Mixes, 1999-2003
Cake/Cupcake/Pie Mixes
IRI-Tracked Sales of Cake/Cupcake/Pie Mixes, 1999-2003
Brownie Mixes: Positive Growth
Table 4-11: IRI-Tracked Sales of Brownie Mixes 1999-2003
Ready-to-Use Frostings: A Growing Category
Table 4-12: IRI-Tracked Sales of Ready-to-Use Frostings, 1999-2003
Ready-to-Use Pie/Pastry Fillings: Promising Growth
Table 4-13: IRI-Tracked Sales of Ready-to-Use Pie/Pastry Fillings, 1999-2003
Ready to Use Pie Crusts: On a Decline
IRI-Tracked Sales of Ready-to-Use Pie Shells, 1999-2003
Factors In Future Growth
Product Innovations
Declining Preference for Home Baking
Changing Demographic Characteristics
Refrigerated Category Taking Away Shelf Stable Pie:
Sales Projections
Figure 4-1: Overall Retail Sales of Baking Mixes, 1993-2003
Table 4-15: Total U.S. Retail Sales of Shelf-Stable Baking Products, Projected Growth 2003-2008 By Product Category
Market Composition
Figure 4-2: Convenience Baking Dollar Sales Share: By Product Type
Figure 4-3: Composition of Baking Mix Segment
Marketing and New Product Trends
Table 4-16: Selected New Shelf-Stable Convenience Baking Product Introductions, 2003
The Consumer
The Simmons Survey System
Users of Brownie Mixes, Cake Mixes and All Other Baking Mixes
User Profile: Brownie Mixes, Cake Mixes and All Other Baking Mixes
Table 4-17: Frequency of Use of Brownie Mixes, 2003
Table 4-18: Brownie Mix Use: Most Popular Brands, 2003
Table 4-19: Demographic Characteristics Affecting Purchase of Brownie Mixes, 2003
Table 4-20: Demographic Characteristics Affecting Purchase of Cake Mixes, 2003
Table 4-21: Frequency of Use of Cake Mixes, 2003
Table 4-22: Cake Mix Use: Most Popular Brands, 2003
Table 4-23: Frequency of Use of All Other Baking Mixes, 2003
Table 4-24: Demographic Characteristics Affecting Purchase of Other Baking Mixes, 2003
Table 4-25: Other Baking Mix Use: Most Popular Brands, 2003
Users of Frosting/Frosting Mixes
Table 4-26: Frequency of Use of Frosting/Frosting Mixes, 2003
Table 4-27: Demographic Characteristics Affecting Purchase of Ready-to-Spread Frosting, 2003
Table 4-28: Frosting Use: Most Popular Brands, 2003
Users of Pie Crusts
Table 4-29: Frequency of Use of Packaged Pie Crusts, 2003
Table 4-30: Pie Crust/Shell Use: Most Popular Brands, 2003
Table 4-31: Demographic Characteristics Affecting Purchase of Pie Crusts, 2003

Chapter 5: Refrigerated/Frozen Products

Category Parameters:
Refrigerated vs. Frozen:
Five Key Segments
Biscuit Dough
Bread, Roll, and Bun Dough
Cookie and Brownie Dough
Pastry and Dumpling Dough
Pie Crusts
The Market
Combined Market Reaches $2.3 billion in 2003
Large Number of Stagnant Categories
Table 5-1: Size and Growth of U.S. Market for Frozen and Refrigerated and Dough Products 2001-2003
Table 5-2: Growing vs. Declining Product Categories in Frozen and Refrigerated Dough Products
Size and Growth of U.S. Market for All Refrigerated Dough
Table 5-3: IRI-Tracked Sales of Refrigerated Dough, 1999-2003
Size and Growth of U.S. Market for Refrigerated Biscuit Dough
Table 5-4: IRI-Tracked Sales of Refrigerated Biscuit Dough, 1999-2003
Size and Growth of U.S. Market for Refrigerated Cookie/Brownie Dough
Table 5-5: IRI-Tracked Sales of Refrigerated Cookie/Brownie Dough, 1999-2003
Sales of Refrigerated Pastry and Dumpling Dough
Table 5-6: IRI-Tracked Sales of Refrigerated Pastry and Dumpling Dough, 1999-2003
Refrigerated Bread, Roll, and Bun Dough
Table 5-7: IRI-Tracked Sales of Refrigerated Bread, Roll and Bun Dough, 1999-2003
Size and Growth of U.S. Market for Frozen Pie Shells
Table 5-8: IRI-Tracked Sales of Frozen Pie Shells, 1999-2003
Size and Growth of U.S. Market for Frozen Bread/Roll/Pastry Dough
Table 5-9: IRI-Tracked Sales of Frozen Fresh and Frozen Bread/Roll/Pastry Dough, 1999-2003
Size and Growth of U.S. Market for Frozen Cookie Dough
Table 5-10: IRI-Tracked Sales of Frozen Cookie Dough, 1999-2003
Factors in Future Growth
Higher Growth Trends
Convenience Over Ingredients and Shelf-Stable Categories
Availability of Shelf Space
Limited Number of Players
Projected Sales
Table 5-11: Projected Growth of the U.S. Market for Frozen and Refrigerated Dough Products, 2003-2008
Market Composition
Figure 5-1: Share of U.S. IRI-Tracked Sales of Frozen and Refrigerated Dough
Figure 5-2: Refrigerated Dough Dollar Sales: Share by Product Type
Figure 5-3: Frozen Dough Dollar Sales: Share by Product Type
The Competitive Situation
Marketing and New Product Trends
Table 5-12:Selected New Dough Product Introductions, 2001-2003
The Consumer - Refrigerated/Frozen Dough
The Simmons Survey System
Table 5-13: Demographic Characteristics Favoring Purchase of Frozen/Refrigerated Dough
Refrigerated vs. Frozen Use
User Profile: Frozen/Refrigerated Bread-Type Product Dough
Demographic Characteristics Favoring Purchase of Frozen/Refrigerated Bread Type Product Dough
User Profile: Frozen/Refrigerated Cookie Dough
User Profile: Frozen and Refrigerated Pie Crusts
Table 5-15: Demographic Characteristics Favoring Purchase of Frozen/Refrigerated Cookie Dough
Table 5-16: Demographic Characteristics Favoring Purchase of Frozen Pie Crusts
Table 5-17: Demographic Characteristics Favoring Purchase of Refrigerated Pie Crusts
Frequency of Use: Refrigerated Dough
Table 5-18: Frequency of Use of Refrigerated Dough
Frequency of Use: Frozen Dough
Table 5-19: Frequency of Use of Frozen Dough
Table 5-20: Demographic Characteristics Favoring Purchase of Refrigerated Dough
Table 5-21: Demographic Characteristics Affecting Purchase of Frozen Dough
Use by Product Type
Dough Type Selection by Age
Table 5-22: Dough Type Selection by Age
Dough Type Selection by Region
Dough Type Selection by Education
Table 5-23: Dough Type Selection by Region
Table 5-24: Dough Type Selection by Education
Dough Type Selection by Presence of Children
Table 5-25: Dough Type Selection by Presence of Children