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I. EXECUTIVE SUMMARY
II. THE MARKET
- Market Size and Growth
- Figure: Estimated U.S. Retail Sales of Frozen Meals and Appetizers/Snacks,
1999-2008
- Focus on Retail Market
- Market Definition
- Four Main Product Categories
- Frozen Entrees/Dinners
- Frozen Pizza
- Frozen Breakfasts
- Frozen Appetizers/Snacks
- Methodology for Estimates
- 2003 Retail Sales of Frozen Meals and Appetizers/Snacks
- Total Market
- Frozen Entrees/Dinners
- Frozen Pizza
- Frozen Breakfasts
- Frozen Appetizers/Snacks
- Table: Estimated U.S. Retail Sales of Frozen Meals and Appetizers/Snacks,
1999-2003
- Table: Estimated U.S. Retail Sales of Frozen Entrees/Dinners, 1999-2003
- Table: Estimated U.S. Retail Sales of Frozen Pizza, 1999-2003
- Table: Estimated U.S. Retail Sales of Frozen Breakfasts, 1999-2003
- Table: Estimated U.S. Retail Sales of Frozen Appetizers/Snacks, 1999-2003
- Market Composition
- Retail Sales by Product Category
- Supermarkets the Dominant Retail Outlet
- Figure: Share of U.S. Retail Sales of Frozen Meals and Appetizers/Snacks
by Category
- Figure: Share of U.S. Retail Sales of Frozen Meals and Appetizers/Snacks
by Retail Outlet
- Market Forecasts
- Factors to Market Growth
- Demographic Trends
- Table: Projected U.S. Population by Age Bracket, 2000-2010
- Ethnic Foods Spurring Sales
- Parameters for Convenience
- Easy Fixes and Time Constraints
- Restaurant Trends Translate to Retail
- Competition from the Fast-Food Industry
- Competition Across the Aisles
- Technological and Packaging Advances
- Aggressive Marketing
- Crunch for Freezer Space
- Five-Year Sales Projections to 2008
- Total Market
- Frozen Entrees/Dinners
- Frozen Pizza
- Frozen Breakfasts
- Frozen Appetizers/Snacks
- Table: Projected U.S. Retail Sales of Frozen Meals and Appetizers/Snacks,
2003-2008
- Table: Projected U.S. Retail Sales of Frozen Entrees/Dinners, 2003-2008
- Table: Projected U.S. Retail Sales of Frozen Pizza, 2003-2008
- Table: Projected U.S. Retail Sales of Frozen Breakfasts, 2003-2008
- Table: Projected U.S. Retail Sales of Frozen Appetizers/Snacks, 2003-2008
III. THE COMPETITIVE SITUATION
- Marketers and Brands
- Number of Marketers
- Market Leaders
- Ethnic, Natural, and Vegetarian Marketers
- Table: The U.S. Market for Frozen Meals and Appetizers/Snacks:
- Selected Marketers and Their Brands
- Marketer and Brand Shares
- Data Based on Mass-Market Sales
- Nestle and ConAgra Lead Overall Market
- Nestle, ConAgra Also Lead Frozen Dinners/Entrees
- Kraft the King in Pizza Category
- Breakfast Leaders
- Appetizers/Snacks Leaders
- Table: Share of U.S. Mass-Market Sales of Frozen Meals and
Appetizers/Snacks by Marketer and Brand, 2002 vs. 2003
- Table: Share of U.S. Mass-Market Sales of Frozen Entrees/ Dinners by
Marketer and Brand, 2002 vs. 2003
- Table: Share of U.S. Mass-Market Sales of Frozen Pizza by Marketer and
Brand, 2002 vs. 2003
- Table: Share of U.S. Mass-Market Sales of Frozen Breakfasts by Marketer
and Brand, 2002 vs. 2003
- Table: Share of U.S. Mass-Market Sales of Frozen Appetizers/Snacks by
Marketer and Brand, 2002 vs. 2003
- The Competitive Situation
- Mergers, Acquisitions Reshape Market
- Some Marketers Focus on Alternative Channels
- Regional Marketers Serve Regional Tastes
- Private Label Small, But Progressive
- Marketing Trends
- Premium Versus Value Positioning
- Health and Diet Positioning
- Homestyle Foods
- Restaurant-Style Foods
- Mainstreaming Ethnic Flavors
- Family and Warehouse Club Sizes
- Beyond the Microwave
- New Product Trends
- Trends in Frozen Entrees/Dinners
- Trends in Frozen Pizza
- Trends in Frozen Appetizers/Snacks
- Consumer Advertising and Promotions
- Advertising Expenditures
- Advertising Positioning
- Consumer Promotions
- Retail and Internet Trends
- Focus on Supermarkets
- Focus on Warehouse Clubs
- Focus on Convenience Stores and Vending Machines
- Focus on the Web: E-Commerce
IV. COMPETITIVE PROFILES
- Amyfs Kitchen, Inc.
- Corporate Background
- Vegetarian Leader
- ConAgra Foods, Inc.
- Corporate Background
- Many Frozen Foods Brands
- Healthy Choice
- Marie Callenderfs
- Banquet
- Wolfgang Puck Alliance
- H.J. Heinz Co.
- Corporate Background
- Smart Ones
- Boston Market
- Delimex
- T.G.I. Fridayfs
- Kraft Foods, Inc.
- Corporate Background
- The Leader in Frozen Pizza
- DiGiorno
- Tombstone
- Jackfs
- California Pizza Kitchen
- Boca Foods
- Luiginofs, Inc.
- Corporate Background
- Michelinafs
- Budget Gourmet
- Appetizer Brands
- Mars, Inc. (Uncle Benfs)
- Corporate Background
- Bowling Them Over
- Nestle USA
- Corporate Background
- Stoufferfs and Stoufferfs Lean Cuisine
- Nestle Acquires Chef America
- Pinnacle Foods Corp.
- Corporate Background
- Swanson
- Aurora Foods
- Ruiz Foods, Inc.
- Major Player in Mexican Foods
- The Schwan Food Co.
- Corporate Background
- Number Two in Frozen Pizza
- Red Baron and Tonyfs
- Freschetta
- Pagoda Cafe
V. THE CONSUMER
- Note on Simmons Survey Data and Figures
- Overview of Purchasing
- Purchasing Patterns
- Frozen Entrees/Dinners Purchasers
- Frozen Pizza Purchasers
- Frozen Appetizers/Snacks Purchasers
VI. LOOKING AHEAD
APPENDIX: ADDRESSES OF SELECTED MARKETERS |
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