CHAPTER 1: EXECUTIVE SUMMARY
CHAPTER 2: THE MARKET
- Introduction
- Market Definition
- Three Main Product Categories
- Supplements
- Beverages
- Bars and Gels
- Product Classification by Function
- History of the Industry
- Overview of Sports Nutritional Ingredients
- Government and Industry Regulations
- Consumer Health Information for Better Nutrition Initiative
- Good Manufacturing Practices for Dietary Supplements
- Upper Safe Limits for Vitamins in EU
- Burdens of Bioterrorism Act
- Ephedra Poses gUnreasonable Riskh
- The Governmentfs Next Targets
- Market Size and Growth
- Methodology
- 2003 Sales Over $3 Billion
- Table: U.S. Retail Sales of Sports Nutritionals, 1999-2003 (dollars)
- Table: IRI-Tracked Sales of Core Sports Nutritional Products,
1999-2003 (dollars)
- Supplement Growth Steady, Poised for Rebound
- Table: IRI-Tracked Sales of Sports Nutritional Supplements, 1999-2003
(dollars)
- Drinks Show Explosive Growth
- Table: IRI-Tracked Sales of Sports Nutritional Beverages, 1999-2003
(dollars)
- Bars and Gels Also Climbing Fast
- Table: IRI-Tracked Sales of Sports Nutritional Bars and Gels,
1999-2003 (dollars)
- Beverages Dominate Market
- Figure: Share of Total U.S. Retail Sales of Sports Nutritional
Products by Category, 2003 (percent)
- Table: Share of U.S. Sports Nutritional Sales by Retail Outlet Type,
1999 vs. 2003 (percent)
- Product Mix Varies by Retail Outlet
- Table: Share of U.S. Sports Nutritional Category Sales by Retail
Outlet Type, 2003 (percent)
- Factors to Market Growth
- Broader gWellnessh Approach Draws New Customers
- Overcoming the gMusclemanh Image
- Consumers Skeptical of Extreme Health/Energy Claims
- Convenience and Energy Appeals Lure Shoppers
- Products for Every Occasion
- Premium Waters, Other Functionals Growing Drinks Segment
- Low-Carb Diets Lead Shoppers to High-Protein Products
- Aging Population Staying Active Longer
- Younger Consumers Eager to Experiment With Products
- Women Seeking Specialized Products
- Projected Market Growth
- Sales to Approach $6 Billion in 2008
- Table: Projected U.S. Retail Sales of Sports Nutritionals, 2003-2008
(dollars)
- Strongest Growth in Non-Supplement Categories
- Table: Projected U.S. Retail Sales of Sports Nutritional Products by
Category, 2003-2008 (dollars): 3 Product Categories
CHAPTER 3: THE MARKETERS
- Marketers and Brand Shares
- Leading Marketers of Sports Nutritionals
- Table: The U.S. Market for Sports Nutritionals: Selected Marketers by
Brand Line and Product
- Marketer Rankings by Sales Gains
- Table: Top Marketers in Core Sports Nutritional Categories by Dollar
Gains in IRI-Tracked Sales
- Leading Supplement Marketers
- Table: Top Marketers of Sports Nutritional Supplements by IRI-Tracked
Shares, 1999-2003
- Top Beverage Marketers
- Table: Top Marketers of Sports Nutritional Beverages by IRI-Tracked
Shares, 1999-2003
- Leaders in Bars and Gels
- Table: Top Marketers of Sports Nutritional Bars and Gels by IRI-Tracked
Shares, 1999-2003
- Leading Brands in Health and Natural Product Stores
- Competitive Overview
- A Shifting Landscape
- New Companies Enter the Industry
- Mergers and Acquisitions
- Cross-Category Movement Among Leading Brands/Line Extensions Critical
to Brand Longevity
- Big Beverage Marketers Wield Leverage
- But Small Companies Benefit from Gen-Y gAnti-Brand Mentalityh
- Competitors Concede Sports Drinks to Gatorade
- Competitive Focus: Energy Products
- Competitive Focus: Strength and Bodybuilding Products
- Competitive Focus: Recovery/Nutrition Products
- Competitive Focus: Sports Bars
- Competitive Focus: Wellness Products
CHAPTER 4: COMPETITIVE PROFILES
CHAPTER 5: MARKETING AND RETAIL TRENDS
CHAPTER 6: THE CONSUMER
- Introduction
- Methodology: Fall 2003 Simmons Market Research Data Is Primary Data
Source
- Sports and Fitness Participation
- Regular Exercisers Younger, Single, Educated
- Table: Demographic Indicators for Regular Exercisers, 2003
- Northeasterners, College-Educated, Singles, and Time-Rich Are Frequent
Exercisers
- Table: Demographic Indicators for Frequent Exercisers, 2003
- Relative Popularity of Sports/Fitness Activities, by Type
- Table: U.S. Adult Participation in Selected Sports and Fitness
Activities, 2000 vs. 2003
- NSGA Data for Active Sports by Type
- Table: Participation in Selected Fitness and Sports Activities Among
U.S. Population Age 7 or Older, 2000, 2001, 2003
- Most Popular Sports Are Recreational
- Table: Most Popular Sports and Fitness Activities Among U.S.
Population Age 6 or Older, 2001 vs. 2003
- Consumer Usage of Nutritional Supplements
- Top Users of Sports Supplements
- Table: Demographic Characteristics Favoring Use of Sports Supplements,
2003
- Top Brands of Sports Supplements
- Table: Percent of Consumers Who Use Sports Supplements by Brand, 2003
- Top Users of Sports Beverages
- Table: Demographic Characteristics Favoring Use of Sports Beverages,
2003
- Top Brands of Sports Beverages
- Table: Percent of Consumers Who Use Sports Beverages by Brand, 2003
- Top Users of Sports Bars and Gels
- Table: Demographic Characteristics Favoring Use of Sports Bars and
Gels, 2003
- PowerBar Is Most Popular Sports Bar
- Table: Percent of Consumers Who Use Sports Beverages by Brand, 2003
CHAPTER 7: LOOKING AHEAD
APPENDIX: ADDRESSES OF SELECTED MARKETERS |
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