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Tracking the battle between good and good-for-you—including the shifting
perceptions of these terms—this Packaged Facts report examines the trends
and products in the U.S. market for sweet and salty snacks. With $38.6 billion
and a 5% growth rate in mass-market sales, this industry spans nine major
product categories: salted snacks; cookies & snack cakes; candy; crackers;
nuts & dried fruits/meats; yogurt & refrigerated puddings; frozen
novelties; snack/granola bars, and appetizers & snack rolls. Hot segments
(ranging from granola bars to yogurt cups to snack nuts) and market drivers
(ranging from single-serves to low-carb to fiery flavor) are quantified through
IRI sales data and Simmons consumer surveys, including separate chapters
isolating adult snacking and kid snacking propensities and purchasing. As case
studies in an interlocking market, ten leading marketers are profiled: Atkins
Nutritionals, Clif Bar, ConAgra, General Mills, Hershey, Interstate Bakeries,
Kellogg/Keebler, Kraft/Nabisco, Nestlé, PepsiCo (PowerBar, Quaker Oats),
and Unilever (Good Humor-Breyers, Slim-Fast). Concluding the report is a
forward-looking synopsis of market-spanning and category-specific trends and
opportunities.
Report Methodology
The information in The U.S. Snack Market is based on both primary and
secondary research. Primary research involved on-site examination of the retail
milieu, interviews with marketing, public relations and industry analysts within
the food market and consultants to the industry. Secondary research entailed
data-gathering from relevant trade, business, and government sources, including
company literature. Packaged Facts has derived mass merchandiser sales figures
from Information Resources, Inc. (IRI) InfoScan sales-tracking data. Figures
provided on national consumer advertising expenditures are based primarily on
data (copyright 2003) compiled by CMR/TNS Media Intelligence U.S., the leading
provider of strategic advertising and marketing communications intelligence. The
analysis of consumer demographics derives from Simmons Market Research Bureau
survey data for fall 2003. New product information is gathered via literature
research, personal interviews and data compiled by ProductScan, a service of
Marketing Intelligence Service Ltd. The report looks at every segment of the
snack market, examining trends for growth and projecting sales of products
through 2008. It analyzes consumer demographics and their current and projected
impact on sales of snacks. It provides up-to-date competitive profiles of
marketers of snacks - including a look at smaller, up-and-coming companies - and
discusses the influence of demographic trends as a driver of retail trends. The
report also spotlights new products and current distribution trends, and offers
readers trends and marketing opportunities within the food industry.
What You' ll Get in this Report
The U.S. Market for Snacks makes important predictions and recommendations
regarding the future of this market, and pinpoints ways current and prospective
marketers can capitalize on current trends and spearhead new ones. No other
market research report provides both the comprehensive analysis and extensive
data that The U.S. Market for Snacks offers. The report addresses the following
segments:
- The Market (including market size and composition, and projected market
growth)
- The Marketers (including discussions of specific marketer brand and market
shares)
- Competitive Profiles (of the mainstream food marketers, specialists and
up-and-coming niche players, and analyses of the products they market)
- Attitudes and Behaviors (of both adults and children as consumers)
- The Products
- Trends and Opportunities
Plus, you' ll benefit from extensive data, presented in easy-to-read and
practical charts, tables and graphs.
How You Will Benefit from this Report
If your company is already competing in the snack market, or is considering
making the leap, you will find this report invaluable, as it provides a
comprehensive package of information and insight not offered in any other single
source. You will gain a thorough understanding of the current market for snacks,
as well as projected sales and trends through 2008. Contributing to that
understanding will be a complete analysis of sales data from IRI and other
published and trade sources, a detailed discussion of the snack consumer based
on Simmons data.
This report will help:
- Marketing Managers identify market opportunities and develop targeted
promotion plans for snacks
- Research and development professionals stay on top of competitor
initiatives and explore demand for snacks.
- Advertising agencies working with clients in the food industry understand
the product buyer to develop messages and images that compel consumers to
purchase these products.
- Business development executives understand the dynamics of the market and
identify possible partnerships.
- Information and research center librarians provide market researchers,
brand and product managers and other colleagues with the vital information
they need to do their jobs more effectively.
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