The U.S. Snack Market: Good vs. Good-For-Us

Chapter 1: Executive Summary

Chapter 2: Snacks and the American Diet

• The Battle Between Good and Good-for-You
• New Definitions and Standards
• The Fading of Fat-Free
• The Role of Portion Control
• Marketers Straddle the Line
• A National Healthcare Crisis
  • Fiber
  • Protein
  • Sugar
  • Fats and Cholesterol
  • Carbohydrates
  • Salt
  • Nuts & Allergies
• Table: Overweight/Obese Breakouts by Age and Gender
• Table: Hypertension in America
• The Crumbling Food Guide Pyramid
• The Contentious Legal Landscape

Chapter 3: Market Size & Growth

• Figure: Total U.S. Retail Sales of Snack Products, 1999-2003
• Methodology
• Table: U.S. Retail Sales of Snack Products, 1999-2003
• Mass-Market Sales at $39 Billion
• Table: U.S. Mass-Market Sales of Snack Products, 1999-2003
• Salty Snacks at 56% of Mass-Market Sales
• Table: Share of Mass-Market Snack Sales: Sweet vs. Salty
• Cookies at 13% of Mass Market Sales
• Figure: Share of Mass-Market Snack Sales: By Category
• Snack/Granola Bars Gain $444 Million in Mass-Market Sales in 2003
• The Hot Salty Snack Segments: Cheese Snacks, Dried Meat Snacks, Popcorn, Pork Rinds & Snack Nuts
• Figure: Share of Market Growth: By Segment
• Market Composition: By Retail Channel
• Factors to Market Growth
  • Snacks vs. Meals
  • Eating on the Go
  • Convenience: Portability and Portion Control
  • Healthy Choices: Boomer Women and Yogurt, Nuts & Dried Fruit for Seniors
  • Landing in the Lunchbox
  • Minority Demographics
  • Health Concerns
  • The Low-Carb Revolution
  • Price Deflators: Wal-Mart and Private Label
• Sales Projections
• Table: Projected U.S. Retail Sales of Snack Products, 2003-2008

Chapter 4: The Competitive Situation

• Marketer Overview
• Top Marketers & Market Shares
• Table: Top Snack Product Marketers by Mass-Market Share, 2000 vs. 2003
• Table: Top Snack Brand Lines by Mass-Market Share, 2000 vs. 2003
• Top Marketers by Sales Gains
• Table: Top Marketers by Three-Year Gains in IRI-Tracked Sales, 2000 vs. 2003
• Table: Top Snack Brands by Three-Year Gains in IRI-Tracked Sales, 2000 vs. 2003
• Competitor Profile: Atkins Nutritionals
• Competitor Profile: Clif Bar—Clif/Luna
• Competitor Profile: ConAgra—Jiffy Pop & Orville Redenbacher�fs; Pemmican & Slim Jim Meat Jerky
• Competitor Profile: General Mills—Bugles, Chex Mix, Fruit By The Foot, Fruit Roll-Ups, Gushers, Jeno�fs, Go-Gurt, Nature Valley Granola Bars, Pop Secret, Totino�fs, Yoplait
• Competitor Profile: Hershey—Hershey, Jolly Rancher, Reese�fs, Twizzlers, York
• Competitor Profile: Interstate Bakeries—Dolly Madison, Drake�fs, Hostess
• Competitor Profile: Kellogg—Carr�fs, Cheez-It, Chips Deluxe, Famous Amos, Fudge Shoppe, Graham Selects, Keebler, Nutri-Grain & Special K Bars, Sandies, Town House, Zoo
• Competitor Profile: Kraft/Nabisco (Altria)—Balance Bar, Barnum�fs Animal Crackers, Breyers & Light n�f Lively Yogurt, Callard & Bowser, Cheese Nips, Chips Ahoy!, Cornnuts, Honey Maid, Jell-O, Kraft, Kraft Handi-Snacks, Nabisco, Newtons, Nilla, Nutter Butter, Oreo, Planters, Ritz, SnackWell�fs, Stella D�fOro, Tobler/Toblerone, Triscuit, Trolli, Wheat Thins
• Competitor Profile: Nestlé—Nestlé Chocolates, PowerBar, SweeTarts, Turtles, Willy Wonka
• Competitor Profile: PepsiCo—Cheetos, Cracker Jack, Fritos, Lay�fs, Quaker Granola Bars & Rice Cakes, Rold Gold, Tostitos
• Competitor Profile: Unilever—Breyers, Good Humor, Klondike, Popsicle, Slim-Fast

Chapter 5: Attitudes & Behaviors: Adults as Consumers

• Attitudes About Health, Nutrition, and Dieting
• One in Ten U.S. Adults Currently on a Diet
• Over One-Fifth of U.S. Adults �gTrying to Eat Healthy�h
• Food Bars as Fuel
• Meat Snacks and Americans
• Nine-Tenths Consider Nuts and Dried Fruit Healthy
• Snack Attitudes Among Seniors
• Snack Attitudes Among College Students
• Snack Attitudes Among Ethnic Groups
• Simmons Tables: U.S. Adult Attitudes About Food & Nutrition
• Simmons Tables: U.S. Adults as Snack Food Consumers
• Simmons Tables: Households Without Children as Snack Food Consumers

Chapter 6: Attitudes & Behaviors: Kids as Consumers

• A Segmented Market
• Buying & Begging Power
• Frequency of Snacking & Snack Purchasing
• The Variety of Snack Times
• Increasing Ethnic Diversity
• The Child Obesity Crisis
• The Blame Game
• Kid-Oriented Diet and Snack Programs
• The Health Nutrition for America's Children's Act
• Simmons Tables: Parent Attitudes About Purchasing for Kids
• Simmons Tables: Households with Children Age 5-11 as Snack Food Consumers
• Simmons Tables: Households with Children Age 12-17 as Snack Food Consumers

Chapter 7: Marketing and New Product Trends

• National Consumer Advertising Trends
• Retail Trends
• Internet Trends
• Market-Wide New Product Trends
  • Tradition vs. Variation
  • Full Flavor
  • Single-Serve
• Sweet Snack Trends
• Salty Snack Trends
• Table: Selected New Product Introductions

Chapter 8: Looking Ahead

• Trends and Opportunities
• The Case for Convenience
• The Case for the Healthy Snack—Natural and Organic
• Target Marketing and Further Segmenting
• Retail and Merchandising Opportunities

Appendix: Addresses of Selected Marketers