Table of Contents
Chapter 1 Executive Summary
- Key market facts
- Insights on the market
- Future Trends
Chapter 2 The Market Facts:
- Population figures
- Population Forecast
- Total Births
- Birth Rates
- Births by State
- Age of giving birth
- Marital Status
- Education
- Employment facts
- Family size
- Household
- Income and spending
- Acculturation and Citizenship
Chapter 3 10 Key Things to Know about the Latina Mom
- 1. Family is first
- 2. Heritage is important
- 3. Motherhood is the 'ultimate job'
- 4. Confidence comes with being a Mom
- 5. Only the best for family and children
- 6. She wants products for the Hispanic mom
- 7. She is motivated by endorsement and giving
- 8. Her standards are high for brand relationships
- 9. She has market needs currently unmet
- 10. The next generation of Latinas will change but stay the same
Chapter 4 Experts Say:
- Cesar Cruz, Cox Communications
- Gloria Perez-Walker, Latina Mami
- Cathy Areu, Catalina Magazine
- Gillian Sandler, Todo Bebe
Chapter 5 Marketing Examples
- 1. Kraft
- 2. P&G
- 3. Catalina Magazine
- 4. Pizza Hut
- 5. Infamil
Chapter 6 Summary of qualitative research findings:
- Who she is and the Importance of Family, Culture and Heritage
- The Unique Challenges She faces
- Importance of Education and Values
- What's (not) in the Cupboard and Refrigerator
- How to Reach Her - Media, Shopping and Brands
Appendix Sources
|
Related Report
|
View Cart
