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Ice cream, frozen yogurt, sherbet, sorbet, water ice, and frozen novelty
manufacturers aggressively innovate and market their wares in order to hold
onto, and hopefully grow their share of the $21 billion U.S. frozen desserts
business, which includes a variety of retail and foodservice channels. Many
marketers compete in both channels with hopes that their offerings will catch
the eye of consumers, as the frozen desserts business is one of the most
saturated categories in the frozen foods section. From pints to half-gallons,
and cups to cones, frozen dessert marketers know that consumers crave their
products, in fact, consumers often turn to these products for comfort or reward.
When it comes to the premium-priced, higher-end products, consumers tend to be
very brand loyal, which makes it even more challenging for a new player to enter
the business. And of course, like many industries, marketer consolidation is
making the big players bigger, and the smaller players smaller. Bigger means
more marketing dollars and a greater chance of success. Smaller translates to a
greater chance of failure as a result of fewer resources. This new report from
Packaged Facts provides historical data as well as market growth projections up
to 2008 for the ice cream, related frozen desserts (frozen yogurt,
sherbet/sorbet/water ice), and frozen novelties market, by both product category
and market channel. This report also provides details on the latest and greatest
in frozen desserts, including new technologies and innovations such as
lower-carbohydrate formulations and ethnic flavors. Topics range from impulse
items and retail packaging trends to indulgent formulations and clever
positioning. You will find profiles of the top retail and foodservice players
along with comprehensive demographic data and brand share information. This
report is a must-resource for anyone involved in the frozen desserts market, or
anyone thinking of jumping on board.
Report Methodology
The information in The U.S. Market for Ice Cream, Related Frozen Desserts and
Frozen Novelties is based on both primary and secondary research. Primary
research involved on-site examination of the retail milieu, interviews with
marketing, public relations and industry analysts within the ice cream market
and consultants to the industry. Secondary research entailed data-gathering from
relevant trade, business, and government sources, including company literature.
Packaged Facts has derived mass merchandiser sales figures from Information
Resources, Inc. (IRI) InfoScan sales-tracking data. Figures provided on national
consumer advertising expenditures are based primarily on data (copyright 2003)
compiled by TNS Media Intelligence/CMR, the leading provider of strategic
advertising and marketing communications intelligence. The analysis of consumer
demographics derives from Simmons Market Research Bureau survey data for fall
2003. New product information is gathered via literature research, personal
interviews and data compiled by ProductScan, a service of Marketing Intelligence
Service Ltd.
What You' ll Get in this Report
The U.S. Market for Ice Cream, Related Frozen Desserts and Frozen Novelties
is a brand-new report that offers a unique perspective on the changing market
for ice cream, frozen yogurt, sherbet and frozen novelties. No other market
research report provides both the comprehensive analysis and extensive data that
The U.S. Market for Ice Cream, Related Frozen Desserts and Frozen Novelties
offers. The report addresses the following segments:
- The Market (including market size and composition, and projected market
growth)
- The Marketers (including discussions of specific marketer brand and market
shares)
- Competitive Profiles (of the mainstream marketers, specialists and
up-and-coming niche players, and analyses of the products they market)
- Retail Strategies The Consumer (who' s buying what, and where)
- The Products
- Trends and Opportunities
Plus, you' ll benefit from extensive data, presented in easy-to-read and
practical charts, tables and graphs.
How You Will Benefit from this Report
If your company is already competing in the ice cream and related desserts
market, or is considering making the leap, you will find this report invaluable,
as it provides a comprehensive package of information and insight not offered in
any other single source. You will gain a thorough understanding of the current
market for ice cream, frozen yogurt sherbet and other frozen desserts, as well
as projected sales and trends through 2008. Contributing to that understanding
will be a complete analysis of sales data from IRI and other published and trade
sources, a detailed discussion of the consumer for ice cream based on Simmons
data.
This report will help:
- Marketing Managers identify market opportunities and develop targeted
promotion plans for ice cream and related frozen desserts
- Research and development professionals stay on top of competitor
initiatives and explore demand for products in the ice cream arena.
- Advertising agencies working with clients in the food industry understand
the product buyer to develop messages and images that compel consumers to
purchase these products.
- Business development executives understand the dynamics of the market and
identify possible partnerships.
- Information and research center librarians provide market researchers,
brand and product managers and other colleagues with the vital information
they need to do their jobs more effectively.
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