The U.S. Market for Ice Cream, Related Frozen Desserts, and Frozen Novelties , 5th Edition

I. EXECUTIVE SUMMARY

• Scope and Methodology
• The Products
• Size and Growth of the Market
• The Marketers
• Distribution and Sales
• The Consumer
• New Products and Trends

II. THE PRODUCTS

• Scope of the Report

  • Market Parameters
  • Consumer Products Segment

• Product Breakouts

  • Five Product Classifications
  • First Classification: Three Primary Categories
  • Table 2-1: Product Definitions by Primary Category: Ice Cream, Related Frozen Dessert, and Frozen Novelties
  • Ice Cream: Ice Cream, Frozen Custard, and Gelato
  • Related Frozen Desserts: Frozen Yogurt, Sherbet, Sorbet, and Water Ice
  • Frozen Novelties
  • Second Classification: Formulation Quality
    • Economy
    • Regular
    • Premium
    • Superpremium
  • Third Classification: Packaged vs. Frozen Novelty vs. Foodservice
  • Packaged Sizes and Shapes
  • Goodbye Half-Gallon Container
  • Multi-packs and Single-Serve Novelties
  • Novelties Vary in Size and Form
  • Cakes, Pies, and Rolls
  • Foodservice Sizes and Offerings
  • Fourth Classification: Hard-Frozen vs. Soft-Serve
  • Table 2-2: Hard-Frozen and Soft-Serve Frozen Dessert Production, 1985-2002
  • Fifth Classification: Ingredient Descriptors
  • Low-Carb is Hot, Hot, Hot
  • Fat Levels Influence Legal Name
  • Table 2-3: Legal Descriptors for the Fat and Caloric Content of Ice Cream
  • Sweetener Options
  • Will No-Sugar-Added Go Away?
  • Natural Ingredients
  • Organic Frozen Desserts

• Non-Traditional Frozen Desserts

  • Non-Dairy Frozen Desserts
  • Soy Treats

• Foodservice Descriptors

  • Variety of Venues
  • Offerings-a-Plenty
  • Cold-Slab Blending

• Frozen Dessert Manufacturing

  • A Brief Description
  • What�fs Overrun?
  • Frozen Dessert Manufacturing Plants
  • Table 2-4: Number of U.S. Frozen Dessert Plants, 1970-2002
  • Co-Packing is Big Business

• Government Regulations

  • Federal and State Regulations
  • Labeling Nomenclature
  • Low-Carb Is Not Legal
  • Standards of Identity
  • Provide the Facts: Nutritional Information Musts
  • Products that Are Exempt
  • Nutrition Regulations in Foodservice
  • A Variety of Possible Claims
  • Allergen Issues
  • Listeria Regulations
  • Are You Prepared for a Product Recall?
  • Table 2-5: A Sampling of Recalls, 2003

III. THE MARKET

• Market Size and Growth

  • 2003 Sales for Total Market Almost $21.0 Billion
  • Figure 3-1: Total U.S. Sales of Ice Cream, Related Frozen Desserts, and Frozen Novelties, 1999-2003
  • Table 3-1: Total U.S. Sales of Ice Cream, Related Frozen Desserts, and Frozen Novelties, 1999-2003
  • Description of Product Sales by Product Category
  • Table 3-2: Total U.S. Sales of Ice Cream, Related Frozen Desserts, and Frozen Novelties by Product Category, 1999-2003
  • Description of Product Sales by Market
  • Table 3-3: Total U.S. Sales of Ice Cream, Related Frozen Desserts, and Frozen Novelties by Market, 1999-2003
  • The Retail Market
  • Table 3-4: U.S. Retail Sales of Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties by Product Category, 1999-2003
  • The Foodservice Market
  • Table 3-5: U.S. Foodservice Sales of Ice Cream, Related Frozen Desserts, and Frozen Novelties by Product Category, 1999-2003
  • Table 3-6: Total U.S. Sales of Ice Cream by Market, 1999-2003
  • Table 3-7: Total U.S. Sales of Frozen Yogurt by Market, 1999-2003
  • Table 3-8: Total U.S. Sales of Sherbet/Sorbet/Water Ice by Market, 1999-2003
  • Table 3-9: Total U.S. Sales of Frozen Novelties by Market, 1999-2003

• Market Composition

  • Description of Market Composition
  • Figure 3-2: Total U.S. Ice Cream, Related Frozen Desserts, and Frozen Novelties: Share of Dollar Sales, 2003
  • Description of Retail Market Composition
  • Figure 3-3: U.S. Retail Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties: Share of Dollar Sales by Product Category, 2003
  • Table 3-10: U.S. Retail Sales of Packaged Ice Cream by Fat Content, 1999-2003
  • Figure 3-4: U.S. Retail Sales of Packaged Ice Cream by Fat Content: Share of Dollar Sales, 2003
  • Table 3-11: U.S. Retail Sales of Frozen Novelties by Major Form, 1999-2003
  • Figure 3-5: U.S. Retail Sales of Frozen Novelties by Major Form, 2003
  • Branded vs. Private Label
  • Figure 3-6: U.S. Retail Sales of Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties, Branded vs. Private Label: Share of Dollar Sales, 2003
  • Table 3-12: U.S. Retail Sales of Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties: Branded vs. Private Label, 1999-2003
  • Figure 3-7: U.S. Retail Sales of Packaged Ice Cream, Branded vs. Private Label: Share of Dollar Sales, 2003
  • Figure 3-8: U.S. Retail Sales of Packaged Frozen Yogurt, Branded vs. Private Label: Share of Dollar Sales, 2003
  • Figure 3-9: U.S. Retail Sales of Packaged Sherbet/Sorbet/Water Ice, Branded vs. Private Label: Share of Dollar Sales, 2003
  • Figure 3-10: U.S. Retail Sales of Frozen Novelties, Branded vs. Private Label: Share of Dollar Sales, 2003
  • Description of Foodservice Market Composition
  • Figure 3-11: U.S. Foodservice Ice Cream, Related Frozen Desserts, and Frozen Novelties: Share of Dollar Sales by Product Category, 2003
  • Figure 3-12: U.S. Foodservice Sales of Ice Cream, Hard-Frozen vs. Soft-Serve: Share of Dollar Sales by Category, 2003
  • Figure 3-13: U.S. Foodservice Sales of Frozen Yogurt, Hard-Frozen vs. Soft-Serve: Share of Dollar Sales by Product Category, 2003
  • Traditional Supermarkets Are the Primary Retails Sales Venue
  • Figure 3-14: Total U.S. Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties: Share of Dollar Sales by Retailer Type, 2003
  • Figure 3-15: U.S. Supermarket Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties: Share of Dollar Sales by Product Category, 2003
  • Figure 3-16: U.S. Mass Merchandiser Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties: Share of Dollar Sales by Product Category, 2003
  • Figure 3-17: U.S. Drug Store Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties: Share of Dollar Sales by Product Category, 2003
  • The Impulse Market is All About Novelties
  • Figure 3-18: U.S. C-Store Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties: Share of Dollar Sales by Product Category, 2003
  • Still A Great Way to Cool Off
  • Figure 3-19: Share of U.S. Retail Sales of Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties by Season, 2003
  • Regional Preferences by Product Type
  • Table 3-13: Regional Distribution Indices for Consumption of Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties by Product Type

• Factors to Market Growth

• Projected Market Growth

  • Sales to Approach xx in 2008
  • Table 3-14: Projected Total U.S. Sales of Ice Cream, Related Frozen Desserts, and Frozen Novelties, 2004-2008
  • Table 3-15: Projected Total U.S. Sales of Ice Cream, Related Frozen Desserts, and Frozen Novelties by Product Category, 2004-2008
  • Table 3-16: Projected Total U.S. Sales of Ice Cream, Related Frozen Desserts, and Frozen Novelties by Market, 2004-2008
  • Table 3-17: Projected Total U.S. Retail Sales of Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties by Product Category, 2004-2008
  • Table 3-18: Projected U.S. Retail Sales of Packaged Ice Cream by Fat Content, 2004-2008
  • Table 3-19: Projected U.S. Foodservice Sales of Ice Cream, Related Frozen Desserts, and Frozen Novelties by Product Category, 2004-2008

IV. THE MARKETERS

• Marketer Diversity

  • All Types of Marketers
  • National Players
  • Regional Dairies
  • Consolidation of the Industry
  • Manufacture or Co-Pack?
  • Licensing Programs
  • Co-Branding Opportunities
  • Foodservice Marketers
  • Franchise or Company-Owned
  • Ice Cream Made-to-Order
  • Table 4-1: U.S. Ice Cream, Related Frozen Desserts, and Frozen Novelties: Selected Marketers by Brand and Product Type

• Competitive Retail Overview

  • The Retail Frozen Dessert Marketplace
  • Top Retail Marketer
  • Fighting for the Number-One Spot
  • Selling Brands
  • Creating New Brands
  • Table 4-2: Total U.S. Retail Sales of Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties: Top Ten Marketers Sales and Shares, 2003
  • Table 4-3: Total U.S. Retail Sales of Packaged Ice Cream: Top Ten Brands Sales and Shares, 2003
  • Table 4-4: Total U.S. Retail Sales of Packaged Frozen Yogurt: Top Ten Brands Sales and Shares, 2003
  • Table 4-5: Total U.S. Retail Sales of Packaged Sherbet/Sorbet/Water Ice: Top Ten Brands Sales and Shares, 2003
  • Table 4-6: Total U.S. Retail Sales of Frozen Novelties: Top Ten Brands Sales and Shares, 2003
  • Frozen Novelties Sales Grow Through Impulse Channels

• Competitive Foodservice Overview

  • The Foodservice Frozen Dessert Marketplace
  • Foodservice Outlets Expand Reach
  • Made-to-Order Marketers
  • One of the Fastest Growing Franchises in the United States
  • Who Is Scooping These Days?
  • Headlines on Foodservice Marketer Activity
  • Table 4-7: Select U.S. Frozen Dessert Foodservice Chains, Number of Units, 2003

• Competitive Profile: Baskin Robbins USA

• Competitive Profile: Blue Bell Creameries L.P.
• Competitive Profile: CoolBrands International Inc.
• Competitive Profile: Cold Stone Creamery
• Competitive Profile: Dean Foods Co.
• Competitive Profile: Dreyer�fs Grand Ice Cream Holdings, Inc.
• Competitive Profile: Friendly Ice Cream Corp.
• Competitive Profile: International Dairy Queen, Inc.
• Competitive Profile: Lee�fs Ice Cream
• Competitive Profile: Pierre�fs French Ice Cream Co.
• Competitive Profile: Prairie Farms Dairy, Inc.
• Competitive Profile: Unilever (Good Humor-Breyers and Ben & Jerry�fs Homemade Holdings, Inc.)
• Competitive Profile: Wells�f Dairy Inc.
• Advertising and Promotion

V. DISTRIBUTION AND RETAIL

• Distribution Overview

  • Foodservice Remains Largest Distribution Channel
  • Figure 5-1: Ice Cream, Related Frozen Desserts, and Frozen Novelties: Share of Total Sales by Distribution Channel, 2003
  • Distribution Methods
  • Pluses and Minuses of Face-to-Face Business
  • Warehouse Distribution
  • Food Brokers
  • Why Hire a Distributor
  • The Leading Frozen Dessert Distributors
  • The Dreyer�fs Deal

• Retail Outlets

  • Traditional Supermarkets Are the Leader in Retail Sales
  • Table 5-1: Share of U.S. Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties: Retail Sales by Outlet and Product, 2003
  • Figure 5-2: Retail Share of U.S. Sales of Packaged Ice Cream by Outlet, 2003
  • Figure 5-3: Retail Share of U.S. Sales of Packaged Frozen Yogurt by Outlet, 2003
  • Figure 5-4: Retail Share of U.S. Sales of Packaged Sherbet/Sorbet/Water Ice by Outlet, 2003
  • Figure 5-5: Retail Share of U.S. Sales of Frozen Novelties by Outlet, 2003
  • Receiving Product
  • Slotting Allowances
  • Freezer Types
  • Freezer Case vs. Impulse Cooler
  • Mass Merchandisers Deal In Bulk
  • C-Stores Go the Individual Unit Route
  • Table 5-2 U.S. Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties: Suggested Retail Price of Selected Products
  • Private Label Frozen Desserts: The Quality and Price Factors
  • Table 5-3: U.S. Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties: Private Label vs. Branded (Comparative Retail Price of Premium Ice Cream)
  • Table 5-4: U.S. Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties: Private Label vs. Branded (Comparative Retail Price of Superpremium Ice Cream)
  • Table 5-5: U.S. Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties: Private Label vs. Branded (Comparative Retail Price of Sundae Cone Novelties)
  • Table 5-6: U.S. Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties: Private Label vs. Branded (Comparative Retail Price of Vanilla Ice Cream Sandwiches)
  • Table 5-7: U.S. Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties: Private Label vs. Branded (Comparative Retail Price of Ice Cream Bar Novelties)
  • Table 5-8: U.S. Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties: Private Label vs. Branded (Comparative Retail Price of Superpremium Ice Cream Bar Novelties)
  • Table 5-9: U.S. Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties: Private Label vs. Branded (Comparative Retail Price of Water Ice Stick Bar Novelties)

• Alternative Distribution Channels

  • The Increasingly Popular Warehouse Club Store
  • Membership Benefits
  • Multi-Packs and Family-Sized Products
  • Table 5-10: U.S. Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties: Suggested Club-Store Price of Selected Products
  • Internet Sales Fade Away
  • Home Delivery an Expensive Option

• Foodservice Outlets

  • Overview
  • Scoop Shops
  • The Slab Concept Takes Off
  • Twist and Shout
  • Restaurants
  • What Happened to the Gelateria?
  • Kiosks
  • Carts and Trucks
  • Fast-Food Outlets
  • Vending Machines

VI. THE CONSUMER

• Consumer Attitudes

  • Indulgence Rules
  • Comfort Food
  • Low-Carb Craze Makes Its Way to the Freezer

• Consumer Use and Demographics

  • Explanation of Simmons Market Research Bureau Data
  • Simmons Data on Packaged Ice Cream, Packaged Related Frozen
  • Desserts, and Frozen Novelties

VII. NEW PRODUCTS AND TRENDS

• New Products

  • Innovations in the Freezer
  • Suppliers Driving Innovation
  • The Possibility of Retail Gelato
  • Inclusions Go High Tech
  • Low-Carb Formulations From Everyone
  • Is No-Sugar-Added Going to Disappear?
  • Ethnic Flavors and Bilingual Packages
  • Ice Cream Imports
  • Nutritional Niche
  • Foodservice Promotional Tie-Ins
  • Seasonal and Rotating Flavor Programs
  • Co-Branding Creates New Opportunities

• Product Trends

  • Factors Influencing Market Growth
  • What Is Helping Retail Sales
  • Consumers Still View Ice Cream as a Treat

APPENDIX I: ADDRESSES OF SELECTED MARKETERS