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In the 1990s, fat was out - or at least it was kept low. Move to the 2000s
and, with the ascendancy of the low-carb diet, fatfs back in. But not really
all fat - maybe now just ghealthyh fat. Increasingly, nutritionists and
researchers are discovering - and publicizing - the dangers of saturated fats
and trans fatty acids, components of many packaged, processed foods. By January
2006, under new Food and Drug Administration regulations, all food marketers
will have to disclose the level of trans fats in their packaged products.
Already, many large companies, such as Frito-Lay, Nabisco and Tyson Foods, have
eliminated or reduced the level of trans fats in their products, and many more
are sure to follow suit. This report examines the issues behind the efforts to
reduce or remove trans fats from products, and the impact that will have on the
marketplace and the consumer.
Introducing Market Trends
Market Trends is the latest product line from Packaged Facts. These timely,
compact reports offer insight and analysis into new product trends, demographic
shifts, and consumer behaviors that affect the food, beverage and consumer goods
industries.
Report Methodology
The information in Market Trends: Trimming Trans Fats - The Move Toward
gHealthy Fatsh is based on both primary and secondary research. Primary
research involved interviews with marketing, public relations and industry
analysts within the food industry and consultants to the industry. Secondary
research entailed data-gathering from relevant trade, business, and government
sources, including company literature. The analysis of consumer demographics
derives from Simmons Market Research Bureau survey data for fall 2003.
What Youfll Get in this Report
Market Trends: Trimming Trans Fats - The Move Toward gHealthy Fatsh
offers unique perspective on the food industryfs efforts to remove or minimize
trans and saturated fats from processed products - and the impact that will have
on the marketplace. No other market research report provides the analysis and
trends coverage that Trimming Trans Fats offers. Plus, youfll benefit from
extensive data, presented in easy-to-read and practical charts, tables and
graphs.
How You Will Benefit from this Report
If your company wants to understand and get ahead of what could be the next
gbigh diet and health trend, you will find this report invaluable, as it
provides a comprehensive package of information and insight not offered in any
other single source. You will gain a thorough understanding of the factors that
influence the development of this market.
This report will help:
- Marketing Managers identify market opportunities and develop targeted
promotion plans for new products and ingredients.
- Research and development professionals stay on top of competitor
initiatives and explore demand for zero trans-fat product introductions.
- Advertising agencies working with clients in the food industry to help
understand the product buyer to develop messages and images that compel
consumers to purchase these products.
- Business development executives understand the dynamics of the market and
identify possible partnerships. ?
- Information and research center librarians provide market researchers,
brand and product managers and other colleagues with the vital information
they need to do their jobs more effectively.
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