Market Trends: Low Sodium Foods

Table of Contents

Chapter 1: Executive Summary

• Scope and Methodology
• Scope of Report
• Reduced Sodium Products
• Report Methodology
• Sodium Substitutes

Chapter 2: The Market

• Current State Of The Overall Weight-Loss/Health-Oriented Market
• Types of Products by Claim
• Sodium-Free
• Reduced Sodium
• Federal Regulation
• Heart Disease and Hypertension
• The Market For Reduced Sodium Foods/Beverages
  • Methodology For Sales Estimates
  • Table: Estimated U.S. Sales Of Reduced Sodium Foods, 2003-2008
• Food/Beverage Segments Constituting Reduced/Low Sodium Products
  • Processed/Refrigerated Meats (hot dogs, deli meats, cheese)
  • Soups
  • Prepared Meals
  • Cereals
  • Food Bars
  • Snack Foods
  • Seasonings (e.g., Mrs. Dash)
  • Sauces/Gravies
  • Salad Dressing
  • Beverages

• The Low-Sodium Consumer
  • Low-/No-Sodium And The Overall Food Industry
  • Purchasing Patterns Of The �gLow-Sodium�h Consumer
  • Use Of Sodium Substitutes: Overview
  • Health Attitudes and Eating Habits
• Factors To Future Growth
  • Foodservice Changes May Affect Retail Developments
  • UK Marketers Take More Aggressive Stance - Will That Affect the U.S. Market?
  • NAS Recommendation to Reduce Sodium Intake
  • Awareness of Hypertension/Sodium Connection Could Fuel Growth
  • Childhood Obesity Focuses New Attention On High-Sodium Products
  • Taste is An Issue

Chapter 3: The Competitive Situation

• Tables: Top Marketers of Reduced Sodium/Sodium Free Products By Segment
• Competitive Profiles:
• Campbell/Swanson
• Kraft (Nabisco)
• Frito-Lay
• ConAgra
• Morton
• Hormel
• Oscar Meyer (Kraft)
• Louis Rich
• Heinz (College Inn)
• Lipton (dried soup, Wishbone salad dressing)
• Atkins
• Hain
• Marketing Trends
  • Figure: New Product Trends Comparison?No-/Low-fat, No-/Low-Sugar And
  • No-/Low-Sodium
  • Is There A Low-/No-Sodium Bandwagon?
  • Retailers Showing Interest In Low-Sodium Lines
  • Educating the Consumer
  • Pricing Sodium-Free Products
  • Advertising and Promotion Trends
• New Product Trends
  • New Product Introductions
  • Tables: New Reduced Sodium/Sodium Free Products, 2003-2004

Chapter 4: Low-/No-Sodium Products And The Overall Food Industry

• Overall Impact On The Retail Food Industry
• NAS Recommendations Could Spur Wave of Product Reformulations
• Is Low-/No-Sodium A Selling Point?
• Americans Love Their Salt�c
• But Can Sodium Substitutes Compensate for Taste?
• �gHealth�h Products Benefit From Improved Formulations
• Foodservice Response to Sodium Warnings
• Sodium-Free Products ?The Future