The U.S. Market for Nutritional Supplements: Vitamins, Minerals and Dietary
Supplements
Pegging 2003 sales at approximately $10 billion through all channels,
including mass-market, health/natural, and direct, The U.S. Market for
Nutritional Supplements covers nutritional supplements including vitamins,
minerals, herbal supplements, nonherbal supplements and other types of food
supplements, exploring this market within the value-added context of broader
food and beverage trends representing both synergies and drawbacks. For example,
what effect is the ongoing explosion of nutraceuticals, vitamin- and
mineral-fortified products, and targeted gphoodsh having on nutritional
supplements, and how can supplement marketers ride these waves to their own
advantage?
The U.S. Market for Nutritional Supplements examines explores key competitive
trends and pinpoints opportunities for current and prospective marketers. The
four principal mass-market categories?supplements, multi-vitamins, 1 & 2
letter vitamins, and liquid supplements?are quantified to the marketer/brand
share level by IRI data, and further substantiated by extensive qualitative
analysis. The report documents market size and composition; marketing, new
product, and retail trends, providing forecasts through 2008 and detailed
consumer profiles of key demographics, based on the Spring 2004 Simmons Market
Research Bureau data, with detailed breakouts by gender, race/ethnicity, and
households with children.
Report Methodology
The information in The U.S. Market for Nutritional Supplements is based on
both primary and secondary research. Primary research involved on-site
examination of the retail milieu, interviews with marketing, public relations
and industry analysts within the nutritional supplements market and consultants
to the industry. Secondary research entailed data-gathering from relevant trade,
business, and government sources, including company literature. Packaged Facts
has derived mass merchandiser sales figures from Information Resources, Inc. (IRI)
InfoScan sales-tracking data. Figures provided on national consumer advertising
expenditures are based primarily on data (copyright 2003) compiled by CMR/TNS
Media Intelligence U.S., the leading provider of strategic advertising and
marketing communications intelligence. The analysis of consumer demographics
derives from Simmons Market Research Bureau survey data for spring 2004. New
product information is gathered via literature research, personal interviews and
data compiled by ProductScan, a service of Marketing Intelligence Service Ltd.
The report looks at every segment of the nutritional supplements market,
examining trends for growth and projecting sales of products through 2009. It
analyzes consumer demographics and their current and projected impact on sales
of nutritional supplements. It provides up-to-date competitive profiles of
marketers of nutritional supplements and discusses the influence of demographic
trends as a driver of retail trends. The report also spotlights new products and
current distribution trends, and offers readers trends and marketing
opportunities within the industry.
What Youfll Get in this Report
- The U.S. Market for Nutritional Supplements
- makes important predictions and recommendations regarding the future of
this market, and pinpoints ways current and prospective marketers can
capitalize on current trends and spearhead new ones. No other market
research report provides both the comprehensive analysis and extensive data
that The U.S. Market for Nutritional Supplements offers. The report
addresses the following segments:
- The Market (including market size and composition, and projected market
growth)
- The Marketers (including discussions of specific marketer brand and market
shares)
- Competitive Profiles (of the mainstream nutritional supplements marketers,
specialists and up-and-coming niche players, and analyses of the products
they market)
- Distribution Strategies (including retail, foodservice and c-stores)
- The Consumer (whofs buying what, and where)
- The Products
- Trends and Opportunities
How You Will Benefit from this Report
- If your company is already competing in the nutritional supplements
market, or is considering making the leap, you will find this report
invaluable, as it provides a comprehensive package of information and
insight not offered in any other single source. You will gain a thorough
understanding of the current market for nutritional supplements, as well as
projected sales and trends through 2009. Contributing to that understanding
will be a complete analysis of sales data from IRI and other published and
trade sources, a detailed discussion of the consumer for nutritional
supplements based on Simmons data.
This report will help:
- Marketing Managers identify market opportunities and develop targeted
promotion plans for nutritional supplements
- Research and development professionals stay on top of competitor
initiatives and explore demand for nutritional supplements.
- Advertising agencies working with clients in the nutritional supplements
industry understand the product buyer to develop messages and images that
compel consumers to purchase these products.
- Business development executives understand the dynamics of the market and
identify possible partnerships.
- Information and research center librarians provide market researchers,
brand and product managers and other colleagues with the vital information
they need to do their jobs more effectively.
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