The U.S. Market for Nutritional Supplements: Vitamins, Minerals and Dietary Supplements, 5th Edition

The U.S. Market for Nutritional Supplements: Vitamins, Minerals and Dietary Supplements

Chapter 1: Executive Summary

Chapter 2: Introduction

• Market Definition
• Scope of Report
  • Exclusions
• Product Categories and Classifications
  • Vitamins
  • Minerals
  • Supplements
• Mass-Market Product Classifications
  • Specialty Supplements
  • Multivitamins
  • 1 & 2 Letter Vitamins
  • Liquid Supplements
• Combination Formulas
• Other Product Classifications
  • Single-Element vs. Multivitamin/Mineral
  • Synthetic vs. Natural
  • Distribution Channel: Health/Natural vs. Mass Market
  • Demographic: Male, Female, Senior, and Children�fs
• Delivery Systems
• Federal Regulation
  • FDA and DSHEA at the Helm
  • DSHEA a Boon to Marketers and Retailers
  • The Nutritional Labeling and Education Act (NLEA)
  • Qualified Health Claims
  • RDAs, RDIs, DRVs, and DVs
  • DSHEA Strained by Ephedra Debacle
  • Tighter Regulation on the Horizon?
  • Burdens of the Bioterrorism Act
  • Consumer Health Information for Better Nutrition Initiative
  • Good Manufacturing Practices Rule for Nutritional Supplements
• The Market in Context
  • Introduction
  • A National Health Crisis
  • The Food Industry at Fault?
  • The Low-Carb Revolution
  • America on a Diet
  • Table Percentage Rates for Selected Diet-Related Activities and Attitudes: Overall and by Gender, 2004
  • The Government Reaction
  • The Future of the Food Guide Pyramid
  • Eating for Health
  • FDA-Approved Health Claims for Foods
  • Nutraceuticals, Functional Foods, and Fortified (or Enhanced) Foods
  • Here Come Phoods
  • �c And New Phood Ingredients
  • Table: New Food Products by Nutritional Supplement Package Tags, 1999-2004
  • Table: New Beverage Products by Nutritional Supplement Package Tags, 1999-2004

Chapter 3: The Market

• Methodology for Sales Estimates
  • Figure: U.S. Retail Dollar Sales of Nutritional Supplements, 2000-2004
  • Retail Sales Approach $10 Billion in 2004
  • Table: U.S. Retail Dollar Sales of Nutritional Supplements, 2000-2004
  • Mass-Market Sales Recover in 2003
  • Table: IRI-Tracked Dollar Sales of Nutritional Supplements, 1999-2003
  • Mass-Market Sales Trends by Product Category, 1999-2003: Combo Products on the Ups
  • Table: IRI-Tracked Dollar Sales of Nutritional Supplements: By Product Category, 1999-2003
  • Table: Annual Dollar Growth/Decline in IRI-Tracked Sales of Nutritional Supplements: By Product Category, 2000-2003
  • Table: Annual Percentage Growth/Decline in IRI-Tracked Sales of Nutritional Supplements: By Product Category, 2000-2003
  • Table: Five-Year Dollar Growth/Decline in IRI-Tracked Sales of Nutritional Supplements: By Product Category, 1999-2003
• Market Composition
  • The Leading Categories
  • Table: Share of U.S. Dollar Sales of Nutritional Supplements by Product Type: 2000 vs. 2004
  • Combo Products Taking a Bigger Bite
  • Table: Share of IRI-Tracked Sales of Nutritional Supplements: Dollar Sales by Product Category, 1999 vs. 2003
  • Ups and Downs in Herbal Supplements
  • Distribution of Sales by Retail Outlet
  • Table: Share of U.S. Sales of Nutritional Supplements by Retail Outlet Type: 2004
  • Household and Lifestage Patterns of Nutritional Supplements Purchasing
  • Table: Indices for Purchasing of Selected Nutritional Supplement Product Types: By Adult Age Bracket, 2003
  • Table: Indices for Purchasing of Selected Nutritional Supplement Product Types: By Household Size, 2003
  • Table: Indices for Purchasing of Selected Nutritional Supplement Product Types: By Household Income Bracket, 2003
  • Racial/Ethnic Patterns of Nutritional Supplement Purchasing
  • Table: Indices for Purchasing of Selected Nutritional Supplement Product Types: By Race/Ethnicity, 2003
  • Regional Patterns of Nutritional Supplement Purchasing
  • Table: Indices for Purchasing of Selected Nutritional Supplement Product Types: By Region, 2003
• Factors to Market Growth
  • An Industry Under Attack
  • More FDA Bans in the Pipeline?
  • Senate Bill 722
  • Saving DSHEA
  • Good Manufacturing Practices for Dietary Supplements
  • Most Supplements on Solid Scientific Ground
  • But Health-Claims-Based Promotions Restricted
  • The Power of Marketing
  • Table: Rate of New Nutritional Supplement Product Introduction vs. Market Growth Rate, 1999-2003
  • Demographic Marketing
  • The Aging Boomer Bulge
  • Table: Projected U.S. Population by Age Bracket, 2000-2010
  • Technological Advances
  • Competition from �gPhoods�h
• Projected Market Growth
  • Figure: Projected U.S. Nutritional Supplements Sales, 2003-2008
  • Market to Top $12 Billion by 2009
  • Table: Projected U.S. Retail Sales of Nutritional Supplements by Category, 2004-2009

Chapter 4: The Marketers

• Competitive Trends
  • Marketer Overview
  • The Mass-Health/Natural Divide
  • Power Shifts: Mergers and Acquisitions
  • The Private-Label Juggernaut
  • Table: U.S. Nutritional Supplements Market: Selected Leading Marketers and Brands, 2004
• Marketer and Brand Shares
  • Methodology for Estimates
  • Private Label Out Front
  • Wyeth and Otsuka Neck to Neck for Second Overall
  • Centrum and Nature Made the Two Top-Ranked Brands
  • Figure: Top Marketers of Nutritional Supplements by Mass-Market Share, 2004
  • Table: Top Marketers of Nutritional Supplements by Share of IRI-Tracked Sales, 2000-2004
  • Table: Top Nutritional Supplement Brands by Share of IRI-Tracked Sales, 2002-2004
  • Royal Numico/Sundown on Top in General Supplements
  • Table: Top Marketers and Brands of General Supplements by Share of IRI-Tracked Sales, 2004
  • Wyeth and Bayer Lead Mutivitamins Pack
  • Table: Top Marketers and Brands of Multivitamins by Share of IRI-Tracked Sales, 2004
  • Otsuka Out Front in 1 & 2 Letter Vitamins
  • Table: Top Marketers and Brands of 1 & 2 Letter Vitamins by Share of IRI-Tracked Sales, 2004
  • Bristol-Myers Squibb and NBTY Dominate Liquid Supplements Category
  • Table: Top Marketers and Brands of Liquid Supplements by Share of IRI-Tracked Sales, 2004
  • Dollar Growth Winners and Losers, 2000 vs. 2004
  • Table: Total Growth/Decline Among Top Marketers in IRI-Tracked Sales of Nutritional Supplements, 2000 vs. 2004
  • Table: Total Growth/Decline Among Top Brands in IRI-Tracked Sales of Nutritional Supplements, 2000 vs. 2004
  • Table: Growth/Decline Among Top Sub-Brand Lines in IRI-Tracked Sales of Nutritional Supplements, 2000 vs. 2004
  • Table: Total Growth/Decline Among Top Sub-Brand Lines in IRI-Tracked Sales of Nutritional Supplements, 2000 vs. 2004
  • Leading Health/Natural Store Marketers/Brands
• Competitor Profiles
  • Competitor Profile: Bayer AG
  • Competitor Profile: GNC Corp.
  • Competitor Profile: Leiner Health Products, Inc.
  • Competitor Profile: Natrol, Inc.
  • Competitor Profile: NBTY, Inc. (Rexall Sundown)
  • Competitor Profile: Otsuka America
  • Competitor Profile: Pharmavite LLV
  • Competitor Profile: Wyeth (Solgar)

Chapter 5: Marketing and New Product Trends

• New Product Trends
  • New Product Introductions Picking Up Steam
  • Table: Number of Nutritional Supplements New Product Introductions, 1999-2004
  • The Leading Edge
  • Table: Nutritional Supplement Product Selling Points by Package Tags, 1999-2004
  • Natural/Allergy Appeals
  • Convenience Appeals
  • The Weight-Loss Product Thrust
  • Trends in Kids Supplements
  • Trends in Women�fs Supplements
  • Trends in Men�fs Supplements
  • Table: U.S. Nutritional Supplements Market: Selected New Product Introductions, January 2002-April 2003
  • Advertising Trends
  • Marketers Up Spending on National Consumer Advertising
  • The Leading Advertisers
  • Advertising Positioned on a Few Major Themes
  • Consumer Promotions
  • Trade Advertising and Promotion
  • Trade Shows and Associations
• Retail Trends
  • Mass-Market Trends
  • Health and Natural Store Trends
  • Mail-Order/Online Trends

Chapter 6: The Consumer

• Simmons Market Research Bureau Data
• Introduction: Consumer Attitudes
  • Health Awareness and Health Concerns
  • Rx vs. OTC: Attitudes Toward Alternative Medicines
  • Attitudes Toward Supplement Effectiveness
  • Attitudes Toward Supplement Use and Aging
  • Demographic Focus: Patterns by Gender
  • Demographic Focus: Patterns by Race/Ethnicity
• Overall Usage Patterns
  • % of Adults Using Nutritional Supplements
  • Patterns by Usage Level
  • Demographic Focus: Patterns by Gender
  • Demographic Focus: Patterns by Race/Ethnicity
• Usage by Product Type
  • Overall Patterns by Formula Type
  • Demographics for Multiple Formula
  • Demographics for Vitamin C
  • Demographics for Vitamin E
  • Women's Usage of Calcium Supplements
• Brand Usage and Demographics
  • The Top Brands
  • The Private-Label Profile
  • Demographic Focus: Patterns by Gender
  • Demographic Focus: Patterns by Race/Ethnicity
  • Demographic Focus: Supplements for Kids

Chapter 7: Looking Ahead

• Trends & Opportunities
  • Competing with Phoods
  • New Product Forms and Delivery Systems
  • Piggybacking on The Weight-Loss, Sports Nutrition
  • Extreme Segmentation
  • Channel-Specific Marketing

Appendix: Addresses of Selected Marketers