Market Trends: Natural, Organic and "Eco-Friendly" Pet Products

Chapter 1 Executive Summary

Chapter 2 Market Overview

• Scope of Report: Four Product Categories
• Market Size and Growth
• Table: U.S. Retail Sales of Natural Pet Products, 2000-2004 Market Composition
• Figure: Share of Natural Pet Product Sales by Category, 2004
• Figure: Share of Natural Pet Product Sales by Retail Outlet, 2004
• Market Drivers and Forecasts
• Table: Projected U.S. Retail Sales of Natural Pet Products, 2004-2009 Competitive Overview
• Table: Selected U.S. Marketers of Natural Pet Food, 2004 Consumer Trends

Chapter 3 Natural Pet Food

• Category Definition: Natural and Organic
• Market Trends
• Table: U.S. Retail Sales of Natural Pet Food, 2000-2009
• Competitive Overview
• Table: Selected U.S. Marketers of Natural Pet Food, 2004
• Marketing Trends
• Table: Natural Pet Food: Selected New Product Introductions, January 2004-October 2004

Chapter 4 Natural Cat Litter

• Category Definition: Also Called "Alternative"
• Market Trends
• Table: U.S. Retail Sales of Natural Cat Litter, 2000-2009
• Competitive Overview
• Table: Selected U.S. Marketers of Natural Cat Litter, 2004
• Marketing Trends
• Table: Natural Cat Litter: Selected New Product Introductions, January 2004-October 2004

Chapter 5 Natural Pet Health/Grooming Products

• Category Definition: Flea/Tick Controls, Shampoos, OTC Remedies
• Market Trends
• Table: U.S. Retail Sales of Natural Pet Health/Grooming Products, 2000-2009
• Competitive Overview
• Table: Selected U.S. Marketers of Natural Pet Health/Grooming Products, 2004
• Marketing Trends
• Table: Natural Pet Health/Grooming Products: Selected New Product Introductions, January 2004-October 2004

Chapter 6 Natural Pet Toys & Accessories

• Category Definition: Toys, Collars/Leashes, Carriers, etc.
• Market Trends
• Table: U.S. Retail Sales of Natural Pet Toys & Accessories, 2000-2009
• Competitive Overview
• Table: Selected U.S. Marketers of Natural Pet Toys & Accessories, 2004
• Marketing Trends
• Table: Natural Pet Toys & Accessories: Selected New Product Introductions, January 2004-October 2004

Appendix: Addresses of Selected Marketers