Market Trends: The U.S. Cosmeceuticals and Anti-Aging Products Market

I Executive Summary

• Methodology
• Clarification of Terms

II The Products

• Scope of This Report
• Three Cosmeceutical Categories: Skincare, Color Cosmetics, Haircare
• Skincare
  • Anti-Aging
    • Body
    • Face
  • Facial Cleansing
  • Hand & Body Lotion
• Moisturizers
  • Suncare
• Color Cosmetics
  • Face
    • Blusher
    • Concealer
    • Foundation
    • Powder
    • Makeup Remover
  • Lip
  • Eye
• Haircare
  • Shampoo
  • Conditioner/Treatments
  • Hair Growth
    • Formulations for Ethnic Consumers
    • Regulation

III The Numbers

• Sales in Brisk Pace to $12.4 Billion in 2004
• R & D + Pop Prestige + Awareness = $$$
• Cosmeceutical Skincare Hits $6.4 Billion
• Haircare Brushes $2.9 Billion
• Makeup Climbs Past $3.1 Billion
• Breakout by Category/Segment

IV What Lies Ahead

• More Plastic Surgery, More Maintenance, More

Prevention

• Prime Cosmeceutical Audience Is Middle-Agers...
• ...But Younger Auds Are Building, Too
  • Ethnics Embracing Non-Ethnic-Specific Cosmeceuticals
• Thank the Fab Five: More Men Thinking Cosmeceutically Pop Prestige Purveyors Proliferate
  • The Spa Craze Affects the Retail Sphere
  • Fine-Tuned Packaging to Keep Driving Sales

V Projected Sales

• Cosmeceuticals in Push to $14.8 Billion in 2010

VI The Competitive Situation

• The Marketers
• Number of...
• Types of Companies Involved
• Overview
• Marketer Shares
• Anti-Aging
• Body
• Face
• Hair Conditioner
• Hand and Body Lotion
• Moisturizer
• Suncare
• Competitive Profile: Alberto-Culver
• Competitive Profile: Beiersdorf
• Competitive Profile: Estee Lauder
• Competitive Profile: Johnson & Johnson/Neutrogena
• Competitive Profile: LOreal
• Competitive Profile: Procter & Gamble
• Competitive Focus: Ethnic Marketers

VII Marketing and Product Trends

• New Product Trends
• Consumer Advertising Expenditures
• Consumer Advertising Positioning
• Anti-Aging Themes in Fore
• Consumer Promotions

VIII At the Retail Level

• The Traditional Path, Plus DSD
• New Distribution Network Empowers Smaller Players
• Rich Margins for Cosmeceuticals
• Retail Profile: Sephora
• Retail Profile: The Body Shop

IX The Consumer

Appendix: Addresses of Selected Marketers