Report: Market Trends: Deli and Other Refrigerated Processed Meats TOC

Chapter 1 Executive Summary

Report Scope
Definition of Refrigerated Processed Meats
- Breakfast Meats
- Luncheon Meats
- Frankfurters/Sausage
- Specialty Refrigerated Meat Products
- Other Refrigerated Meat Products
Methodology
Market Overview
- Table 1-1: U.S. Retail Sales of Refrigerated Processed Meat
Poultry Products Driving Industry Growth
Breakfast and Luncheon Meats Still Popular
Frankfurters Slow Down, Dinner Sausages On Growth Mode
Top Marketers and Brands
Meat Processors - Four Players Dominate
Major Marketers See Slide in Market Share
Oscar Mayer Dominates Breakfast and Luncheon Meats
ConAgra Under Performs, Sara Lee Stays Steady
Hormel Foods on a High Growth Path
Market Trends and Opportunities
The Low-carb Craze
Deli Meats and Convenience Hold the Key
Opportunity If Able to Change Perception/Add Offerings
Trends in Packaging - Convenience, Multi-Serve and Freshness
Meat Origin and Labeling Assumes Importance After Disease Scare
Lean and Thin Sliced Products Hold Sway
Aging Population May Affect Marketing Strategies
Targeting Ethnic Groups
Retailers Favor Refrigerated Meats
Market Outlook
Meat Consumption Trends
Race and Ethnicity Preferences
Changing Lifestyles and Health Concerns
Is Organic More Trustworthy?

Chapter 2 Market Overview

Introduction
- Table 2-: Safe Storage Times for Ground Meat and Poultry
Refrigerated Processed Meats
Breakfast Meats
- Table 2-2: Storage Times for Sausages for Maximum Quality
- Table 2-3: Recommended Refrigerator Storage Time Limits for Hams
- Luncheon Meats
- Frankfurters/Sausage
- Specialty Refrigerated Meat Products
- Other Refrigerated Meat Products
Regulatory Environment
Meat Contamination
Zero-Tolerance Policy
- Table 2-4: Number of Food Borne Disease Outbreaks by Etiology
- Table 2-5: Food Recalls According to the Level of Hazard Involved
- Table 2-6: Major Meat Recalls for Food Borne Pathogens
HACCP Implementation
Federal Definitions
Market Size and Growth
- Table 2-7: U.S. Retail Sales of Refrigerated Processed Meat Category Performance
- Figure 2-1: Refrigerated Processed Meat, IRI-Tracked Market Share, 2004
- Table 2-8: IRI-Tracked Sales of Refrigerated Processed Meats, By Category, 1999-2004 Luncheon Meats
- Table 2-9: IRI-Tracked Sales of Refrigerated Lunchmeat, 1999-2004 Breakfast Meats
- Table 2-10: IRI-Tracked Sales of Breakfast Meats, 1999-2004 Frankfurters/Dinner Sausages
- Table 2-1: IRI-Tracked Sales of Frankfurters/Dinner Sausages, 1999-2004 Specialty Meat Products
- Table 2-12: IRI-Tracked Sales of Specialty Meat Products, 1999-2004 Other Refrigerated Meat Products
- Table 2-13: IRI-Tracked Sales of Other Refrigerated Meat Products, 1999-2004
Trends and Issues
- The Low-carb Craze
- Childhood Obesity in America
- Meat Recall Impact on Consumption Table 2-14: Consumers Top Reasons for Eating Less Beef
- Natural and Organic Meats Grow
- The Aging of America
- Millennials - The Next Market
- Prospective Ethnic Markets Table 2-15: Ethnic Purchasing Power, 2000-2009 (in $billion)
- Social Trends Affecting Home Cooking Table 2-16: American Household Structure (1980-2020)
- The Resurgence of Sandwich Table 2-17: Factors For In-Store Deli Sandwich Sales
- Vegetarianism ? Vegetarians and Flexitarians
Projected Market Growth
- Overall Market to Reach $22.5 Billion by 2009
- Figure 2-2: Projected Overall Sales of Refrigerated Processed Meat, 2004-2009

Chapter 3 The Marketers

Overview
Breakfast Meat
- Figure 3-1: IRI-Tracked Shares of Major Breakfast Meat Marketers in 2003
Refrigerated Bacon
- Table 3-1: IRI-Tracked Sales of Major Refrigerated Bacon Marketers, 2003-2004
- Table 3-2: IRI-Tracked Sales of Major Refrigerated Bacon Brands, 2003-2004
Refrigerated Breakfast Sausage/Ham
- Table 3-3: IRI-Tracked Sales of Major Refrigerated Breakfast Sausage & Ham Marketers. 2003-2004
- Table 3-4: IRI-Tracked Sales of Major Refrigerated Breakfast Sausage/Ham Brands, 2003-2004
Luncheon Meat
- Figure 3-2: IRI-Tracked Market Share of Major Luncheon Meat Marketers, 2004Refrigerated Sliced Lunchmeat
- Table 3-5: IRI-Tracked Sales of Major Refrigerated Sliced Lunchmeat Marketers, 2003-2004
- Table 3-6: IRI-Tracked Sales of Major Refrigerated Sliced Lunchmeat Brands, 2003-2004
Refrigerated Non-Sliced Lunchmeat
- Table 3-7: IRI-Tracked Sales of Major Refrigerated Non-Sliced Lunchmeat Marketers, 2003-2004
- Table 3-8: IRI-Tracked Sales of Major Refrigerated Non-Sliced Lunchmeat Brands, 2003-2004
Frankfurters/Dinner Sausages
- Figure 3-3: IRI-Tracked Market Share of Major Frankfurter/Dinner Sausage Marketers, 2004
Refrigerated Dinner Sausages
- Table 3-9: IRI-Tracked Sales of Major Refrigerated Dinner Sausages Marketers, 2003-2004
- Table 3-10: IRI-Tracked Sales of Major Brands for Refrigerated Dinner Sausages, 2003-2004
Refrigerated Frankfurters
- Table 3-11: IRI-Tracked Sales of Major Refrigerated Frankfurters Marketers, 2003-2004
- Table 3-12: IRI-Tracked Sales of Major Refrigerated Frankfurters Brands, 2003-2004
Specialty Refrigerated Meat Products
- Figure 3-4: IRI-Tracked Share of Major Pork Hock/Feet Marketers, 2004
Refrigerated Pork Product Hocks/Feet
- Table 3-13: IRI-Tracked Sales of Major Refrigerated Pork Hock/Feet Marketers, 2003-2004
- Table 3-14: IRI-Tracked Sales of Major Refrigerated Pork Hock/Feet Brands, 2003-2004
Other Refrigerated Meat Products
- Figure 3-5: IRI-Tracked Market Share of Major Uncooked Meats and Canned Ham Marketers, 2004
Refrigerated Uncooked Meats
- Table 3-15: Mass-Market Sales of Major Refrigerated Uncooked Meats Marketers, 2003-2004
- Table 3-16: IRI-Tracked Sales of Major Refrigerated Uncooked Meats Brands, 2003-2004
Refrigerated Canned Ham
- Table 3-17: IRI-Tracked Sales of Major Refrigerated Canned Ham Marketers, 2003-2004
- Table 3-18: IRI-Tracked Sales of Major Refrigerated Canned Ham Brands, 2003-2004
Major Marketer Briefs
Kraft Foods, Inc.
Products Profile
Sara Lee Corp.
Overview
Products Profile
Hillshire Farms Leads in Dinner Sausage
Seasonality Affects Sales
ConAgra Foods, Inc.
Overview
Product Profile
Rejuvenated - Americas favorite food company
Smithfield Foods, Inc.
Overview
Products Profile
The Bacon Strategy
Hormel Foods Corp.
Overview
Product Profile
Targeting the Ethnic Market
Strategy: Focus on Quality
Bar-S Foods
Overview
Product Profile
Jumbo Franks Lead the Way
New Products and Healthy Profile
Johnsonville Sausage Co.
Overview
Product Profile
Selling Freshness
Carl Buddig
Products Profile
Sliced Lunchmeat ? The Revenue Earner
Bob Evans Farms Inc.
Overview
Product Profile
A Focused Sausage Player
Tyson Foods, Inc.
Overview
Products Profile
Boar s Head Provisions Co.
Overview
Product Line

Chapter 4 Marketing Dynamics

Advertising and Promotion Trends
Brand Consolidation by Major Marketers
Endorsements
Consumer Promotions
Targeting Hispanics ? "El Cerdo es Bueno" campaign
Advertising Positioning
Oscar Mayer Tops With High Brand Equity
Sara Lee s Jimmy Dean - Employee Pride on Product Superiority
ConAgra Strengthens Focus On Amour Brand
"Powered By Tyson"? An Integrated Marketing Strategy
Smithfield - Focus on Customized Promotion
Johnsonville Focuses On Freshness
New Product Trends
Formulation Trends
Table 4-1
New Product Introductions by Formulation
Convenience and Freshness - The New Product Mantra
Table 4-2: New Product Introductions by Product Claim
Newer and Bolder Flavors
- Bacon
- Deli Lunch Meats
- Frankfurters
- Sausages
New Product Introductions
Product Trends in Deli Meats
- Table 4-3: Selected New Sliced Deli Meat Introductions, 2003-2004
Natural/Organic Meats
- Table 4-4: Selected New Organic/Natural Refrigerated Meat Introductions, 2003-2004
Lean and Low-fat Products
- Table 4-5: Selected New Lean/Extra Lean and Low-Fat Introductions, 2003-2004
Juicy and Slow-Cooked Products
- Table 4-6: Selected Slow-cooked Meat Introductions, 2003-2004
Products Targeted at Ethnic Groups
- Table 4-7: Selected New Products Targeted at the Hispanics, 2003-2004
- Table 4-8: Other Selected introductions by Major Marketers, 2003-2004
Packaging Trends
- Table 4-9: The Number of New Introductions by Package Types, 2003-2004
Vacuum Packaging
Modified Atmosphere Packaging
Convenience Packages
Serving Size Trends
- Table 4-10: Innovative New Product Introductions by Packaging, 2003-2004
- Table 4-11: New Product Introductions by Package Trends, 2003-2004
Retail Trends
Deli Service
Retailers Turn Ethnic
Cross Merchandising
Online Stores ? A Growing Segment

Chapter 5 The Consumer

Note on Simmons Survey Data and Figures
Refrigerated Processed Meat Products
- High Penetration Rates
- Table 5-1: Usage Levels of Meat Products
Bacon
- 44.4 Million Adults Use Oscar Mayer Bacon
- Table 5-2: Brand Preferences for Bacon
- Leading Brands Find Favor Among Older Population
- Table 5-3: Demographic Preferences of Top Bacon Brands (by Index)
- Cold Cuts/Luncheon Meats
- Fresh Cold Cuts Popular with Educated and Wealthier
- Ham is Most Consumed Cold Cut, Chicken the Least
- Table 5-4: Demographic Preferences for Fresh vs. Packaged Cold Cuts (by Index)
- Table 5-5: Cold Cut Preferences
- Chicken Cold Cuts Favored By The Young
- Table 5-6: Demographic Preferences for Different Kinds of Cold Cuts
Brand Preference For Cold Cuts
Oscar Mayer Leads The Pack
- Table 5-7: Brand Preferences for Cold Cuts
- Oscar Mayer High Preference Among Hispanics
- Boar s Head Premium Brand - Preferred by the Elite
- Table 5-8: Demographic Preferences for Top Cold Cut Brands (by Index)
Frankfurters
- Beef Frankfurters, The Big Favorite
- Table 5-9: Frankfurters Preferences
- Old Favor Beef, Young Favor Chicken
- Chicken Frankfurters Favored by Non-Whites
- Table 5-10: Demographic Preferences For Different Types of Meat Frankfurters (by Index)
- Ball Park and Oscar Mayer Top Consumer Preference
- Table 5-1: Frankfurter Brand Preferences 1
- Larger Households Prefer Oscar Mayer
- ConAgras Hebrew National Shows Distinct Profile
- Table 5-12: Demographic Preferences for Top Frankfurter Brands (by Index)
- Sausages
- Pre-cooked vs. Uncooked Sausage
- Table 5-13: Demographic Preference Precooked vs. Uncooked (by Index)
- 53% of the American Adults Consume Pork Sausages
- Table 5-14: Sausages Preferences
- Bratwursts
- Beef Sausages Preferred by Young, Hispanics
- Table 5-15: Demographic Preference for Different Types of Sausages (by Index)
- Sausage Forms Preferences
- Table 5-16: Sausage Form Preferences
- Table 5-17: Preferences for Different Forms of Sausages (by Index)
- Mild Flavors Preferred by Half the Adult Population
- Table 5-18: Flavor Preferences
- Spicy Flavors Preferred by Young, High-income Groups
- Table 5-19: Demographic Preferences for Different Sausage Flavors (by Index)
- Consumption Levels of Refrigerated Processed Meat Products
- Consumption Levels High Among 35-44 Age Group
- Table 5-20: Meat Consumption Levels of 35-44 Year-Old Consumers
- Consumption Declines as Consumer Matures
- Table 5-21: Meat Consumption of 55+ Consumers (by Index)
- Table 5-22 : Older Age Segments with No Meat Consumption (by Index)
- Consumption Difference by Ethnic Group, Household Income and Education
- Table 5-23: Demographic Profile of Consumers with High Meat Consumption Levels
- Brand And Product Preferences of Key Consumer Groups
- Brands Preferred by 35-44 Years Age Group
- Table 5-24: Top Meat Brand Preferences for 35-44-Year-Old Consumers
- What Hispanics Like
- Table 5-25
- Product Type and Flavor Preferences of Hispanics
- Table 5-26: Brand Preferences of Hispanics
- Regional Preferences for Brands
- Table 5-27: Selected Brands with High Regional Preferences

Chapter 6 Market Outlook

Meat Consumption Trends Skew Towards Poultry
- Figure 6-1: Meat Consumption Trend over the Century
- Table 6-1: Projected Per Capita Meat Consumption
Meat Processors Entry May See Industry Realignment
Price Trends and Forecasts
- Table 6-2: Price Variation Forecast for Meat, 2003-2005
Convenience and Packaging Underlie All
Convenience Redefined
Appendix Addresses of Selected Marketers