Abstract
With more and more pets living to a ripe old age, nutritional supplements for pets have become a
fast growing business, as pet owners seek out health products for their furry friends that mimic
those they use for themselves. At the same time, the regulatory gray area surrounding supplements
for companion animals continues to constrict the market, a situation the National Animal Supplements
Council is working to change through a concerted push within the industry to self-regulate while
moving toward formal categorical recognition for the products. This all-new report covers supplement
products in traditional forms, such as pills and liquids, as well as newer, nutraceutical forms
addressing the all-important issue of palatability, such as gravies and treats. Its primary focus is
on products for horses, dogs, and cats, but coverage also extends to other types of companion
animals, including horses, birds, small animals, and herptiles. The report charts historical sales
and projections; analyzes marketing and new product trends; profiles key players such as Farnam and
Virbac; and examines detailed Simmons Market Research Bureau consumer data on pet owners purchasing
of pet supplements vis-・vis number of pets owned, purchasing venues, other types of pet
products purchased, and attitudes about health, as well as in relation to human supplement usage.
Introducing Market Trends
Market Trends is the latest product line from Packaged Facts. These timely, compact reports offer
insight and analysis into new product trends, demographic shifts, and consumer behaviors that affect
the food, beverage and consumer goods and services industries.
Report Methodology
The information contained in this report was obtained from both primary and secondary research.
Primary research entailed attendance at industry trade shows; informal interviews with members of
the trade; and an on-site examination of the retail milieu, including mass-market outlets, pet
specialty shops, and veterinary clinics. Secondary research included extensive Internet canvassing
and research- and data-gathering from relevant trade, business, and government sources; company
reports including annual reports, 10Ks, and other financial releases from public companies; company
profiles in trade and consumer publications; and other reports by Packaged Facts, which has been
reporting on pet-related markets for nearly two decades.
Our market size estimates are based on Information Resources, Inc. (IRI) data for tracked
mass-market retailers (supermarkets, drugstores, and mass merchandisers other than Wal-Mart),
independent pet store sales-tracking surveys, reported revenues of marketers and retailers, and
figures appearing in the trade press. Information on new product introductions is derived from
reports in the trade press and online, as well as detailed Productscan data from Marketing
Intelligence Service, Ltd., Naples, New York. Our analysis of consumer demographics derives
primarily from the Simmons Market Research Bureau (New York, New York) fall 2004 consumer survey,
which is based on approximately 28,000 respondents | 
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