The U.S. Market for Natural and Organic Personal Care Products, 2nd Edition

Abstract

Natural and/or organic personal care sales have rocketed to $4.3 billion, and may reach $6.6 billion in 2010 -- a jump of more than 50%. Led by Baby Boomers and Gen-Xers, Americans are craving safer, non-chemical-based toothpastes, deodorants, anti-aging preps, shampoo, makeup, etc. As a result, this market has broken out from the burgeoning health food/HBC channel, and is exploding in mass retail (supermarkets, chain drugstores, mass merchandisers). Think of it: Natural/organic personal care items available everywhere in mainstream stores, even while the "alternative" health food/HBC channel builds to become a kind of second mainstream; this dream is already becoming reality.

In Packaged Facts latest edition of The U.S. Natural and Organic Personal Care Market, execs looking to ride the wave can find sales history and forecasts, company rankings, ad expenditures, and Simmons demographic data. Case studies include Toms of Maine, Levlad, Jason Natural Cosmetics, Burts Bees, Estee Lauder, and others. All of these sections feature Packaged Facts famous in-depth analysis.