Report: The U.S. Market for Women's Food and Beverages TOC

Chapter 1 Executive Summary

Scope and Methodology
Report Methodology
The Products
- Excluding Calories and More
- Functional Foods Defined
- First Segment: For Women Only
- Second Segment: Formulated for Womens Health
- Third Segment: Women in Mind
- Key Nutrients and Ingredients for Womens Products
Size and Growth of the Market
- Only First Two Segments Used to Determine Market Size
- 2004 Retail Sales More Than $4.5 Billion
- Sales Approach $7.7 Billion by 2009
- Table 1-1 U.S. Sales of Womens Foods and Beverages, 2000-2009
- Market Share by Product Category
- Figure 1-1 Total U.S. Retail Sales of Womens Foods and Beverages:
- Share of Dollar Sales by Major Food Categories, 2004
- Womens Foods and Beverages Most Popular on the Coasts
- Table 1-2 Regional Distribution Indices for Consumption of Womens
- Foods and Beverages by Product Type, January 2004 - September 2004
Factors Affecting Market Growth
The Marketers
- All Types of Marketers
- Leading Marketers
- IRI Data Is Not Available for Most Marketers
The Retail Environment
- Distribution and Sales
- How Women Shop
The Consumer
- Todays Consumer
- How American Women Shop
- Gender Shopping Differences
- Women Tend to Perceive Organic Foods as Healthier

Chapter 2 The Products

Key Points
Scope of the Report
Where Is Sales Data Obtained From?
Products Outside of Scope
Product Breakouts: Three Primary Segments
Excluding Calories and More
Functional Foods Get Defined
First Segment: For Women Only
Figure 2-1 Example of a "For Women Only" Product
Second Segment: Formulated for Womens Health
Figure 2-2 Example of a "Formulated for Womens Health" Product
Third Segment: Women in Mind
Figure 2-3 Example of a "Women in Mind" Product

What Women Want
- Ingredients for Heart Health and More
- Figure 2-4 Example of a "For Women Only" Product
- Figure 2-5 Example of a "Formulated for Womens Health Product"
- For Her Body Only, Most of the Time
- Beauty from the Inside Out
- Improving Eyesight Through the Diet
- Hormone Replacement through the Diet Rather than a Pill
- Key Nutrients and Ingredients
- Table 2-1 Food Components and Ingredients that Might Benefit Women
- Women and Chocolate
Government Regulations
- Labeling Overview
- Products that Are Exempt
- Country of Origin
- Trans Fats Are a New Addition
- A Variety of Possible Claims
- Types of Health Claims
- Health Claims that Meet Significant Scientific Agreement
- Qualified Health Claims
- Structure/Function and Dietary Guidance Claims
- Nutrient Content Claims
- Allergen Issues

Chapter 3 The Market

Key Points
Methodology for Market Estimates
Only First Two Segments Considered in Market Calculations
Where the Data Comes From
2004 Retail Sales for Total Market Slightly More Than $4.5 Billion
Table 3-1 Total U.S. Retail Sales of Womens Foods and Beverages, 2000-2004
Figure 3-1 Total U.S. Retail Sales of Womens Foods and Beverages, 2000-2004
Which Products Are Responsible for Growth?
Table 3-2 U.S. Retail Sales of Womens Foods and Beverages by Major Food Categories, 2004
Sales Projected to Reach $7.7 Billion by 2009
Table 3-3 Projected Total U.S. Retail Sales of Womens Foods and Beverages, 2004-2009
Figure 3-2 Projected Total U.S. Retail Sales of Womens Foods and Beverages, 2004-2009
Why This Market Will Continue to Boom
But There Will Be Shifts in Share of Market by Product Category
Table 3-4 Projected U.S. Retail Sales of Womens Foods and Beverages by Major Food Categories, 2004 vs. 2009
Market Composition
- Figure 3-3 Total U.S. Retail Sales of Womens Foods and Beverages:
- Share of Dollar Sales by Primary Category, (percent)
- Cereal Has Been the Leader
- Table 3-5 U.S. Retail Sales of Womens Foods and Beverages: Share of Dollar Sales by Major Food Categories, 2004 vs. 2009
- Figure 3-4 Total U.S. Retail Sales of Womens Foods and Beverages: Share of Dollar Sales by Major Food Categories, 2004 (percent)
- Figure 3-5 Projected Total U.S. Retail Sales of Womens Foods and Beverages: Share of Dollar Sales by Major Food Categories, 2009
- Bars Are a Unique Product Category
- IRI Data Must Be Carefully Analyzed
- Table 3-6 Mainstream Retail Sales of Select Womens Foods and Beverages by Brand, 2000-2002 (in thousands of dollars)
- Table 3-6 Mainstream Retail Sales of Select Womens Foods and Beverages by Brand, 2003-2005 (in thousands of dollars)
- Table 3-6a Mainstream Retail Sales of Select Womens Foods and Beverages by Brand, 2000-2003 (in thousands of dollars)
- Table 3-6 b Mainstream Retail Sales of Select Womens Foods and Beverages by Brand, 2000-2003 (in thousands of dollars)
- Table 3-6c Mainstream Retail Sales of Select Womens Foods and Beverages by Brand, 2000-2002 (in thousands of dollars)
- Health Food and Natural Foods Stores Are Where the Action Is
- Figure 3-6 Total U.S. Retail Sales of Womens Foods and Beverages: Share of Dollar Sales by Retailer Type, 2004 (percent)
- Womens Foods and Beverages Most Popular on the Coasts
- Table 3-7 Regional Distribution Indices for Consumption of Womens Foods and Beverages by Product Type and/or Brand, January 2004 - Sep-04
Factors to Market Growth
- Baby Boomers Have Always Sought Alternative Health Solutions
- Working Moms Need to Eat Well, Too
- So Much, and She Still Does Most of the Grocery Shopping
- Women Are More Likely to Buy Foods for Their Needs . . .
- . . . And Beverages Are Very Convenient
- Issues Face Both Genders, But Women Buy and Care More
- The Science of Genomics Proves Women Have Different Needs
- Competitive Advantages for Marketers
- Companies Forming to Develop Functional Foods
- The Role of Ingredient Suppliers and Research & Development
- Survey Shows Food and Beverage Manufacturers Are Interested
- Various Media Outlets Raise Womens Health Awareness
- The Mega Trends of Convenience and Portability

Chapter 4 The Marketers

Key Points
Marketer Diversity
- Who Owns Who?
- Table 4-1 U.S. Womens Foods and Beverages: Select Marketers by Primary Brand and Product Lines, 2005
- Table 4-1 [Cont.] U.S. Womens Foods and Beverages: Select Marketers by Primary Brand and Product Lines, 2005
Competitive Overview
- IRI Data Is Not Available for Most Marketers
- A Look in the Past
- A Similar Situation with YoSelf
- Whatever Happened to Altus Foods?
- General Mills Puts an End to Harmony
Competitive Profile: Clif Bar Inc., Berkeley, California
- Company Overview
- Serving the Earth
- Luna Is Conceived
- A Philosophy Thats All about Women
- What is LunaFest?
Competitive Profile: The Dannon Co., Inc., White Plains, New York
- Company Overview
- Daniel Brings Dannon to America
- Returning to France Brings Changes to U.S. Business
- Dannon Returns to Groupe Danone
- Dannon Is a Family Brand
- Fiber--A Womens Health and Wellness Ingredient
Competitive Profile: EAS, Inc., Golden, Colorado
- Company Overview
- Another One Goes to the Big Guys
- Products for Moms Who Want it All
Competitive Profile: Eating for Two, Inc., Pembroke Pines, Florida
- Company Overview
- Special Formulation for Moms
- In the Future
Competitive Profile: E.B. Botanicals, LLC, Montclair, New Jersey
- Womens Health by Chocolate
Competitive Profile: French Meadow Bakery, Minneapolis, Minnesota
- Company Overview
- What Makes Bread a Womans Bread?
- Bread Is Part of Slimming System
- Small Business Person of the Year
Competitive Profile: General Mills, Inc., Minneapolis, Minnesota
- Company Overview
- A Smoothie Designed for Women for Breakfast
- Yoplait Helps Consumers Meet Vitamin D Needs
- New for 2005, Heart Healthy Yogurt
- Always Committed to Womens Issues
- And Committed to Shaping Up America
- The Facts on Cascadian Farm
- About 8th Continent
- 8th Continent Soymilks Red Dress for Heart Health
Competitive Profile: Kellogg Co., Battle Creek, Michigan
- Company Overview
- Kellogg, Always the Innovator
- Special K Must Be for Women--Meet Kay
- A Bit on Kashi
- Kashis Products for Women
Competitive Profile: Natures Path Foods., Inc., Richmond, British Columbia, Canada
- Company Overview
- A Company Built On Whole Grains
- Products Formulated for Womens Health
Competitive Profile: Nestl・USA, Inc., Glendale, California
- Company Overview
- Nestl・Acquires PowerBar
- Products Formulated for Women
- Raising Funds for Breast Cancer
Competitive Profile: Stonyfield Farm, Londonderry, New Hampshire
- Company Overview
- Strong Beliefs in Yogurts Benefits and the Environment
- Deciding to Spend on Advertising
Competitive Profile: Zoe Foods, Needham, Massachusetts
- Company Overview
- Whats in the Name Zoe?

Chapter 5 The Retail Environment

Key Points
Distribution Methods
- Direct Delivery Advantages
- The Cost of Face-To-Face Business
- Warehouse Distribution
- Smaller Marketers Work Through Brokers
- Electronic Data Aids in Restocking
- Distribution Is Second Highest Cost Next to Production
Retail Overview
- Different Types of Retail Outlets
- Leading Retail Chains
- Different Formats Attract Consumers for Their Varied Needs
- Big Business for Natural Foods Stores
- Table 5-1 Total U.S. Retail Sales of Womens Foods and Beverages: Dollar Sales by Retailer Type, 2004
- Slotting Allowances Are Hurting Supermarket Sales
- Where Should Womens Stuff Be Merchandised?
- With General Merchandise, Segmentation Is Very Common
- Women Will Pay a Premium If It Is Worth It
- Comparing Prices by Retail Venue
- Table 5-2 U.S. Womens Foods and Beverages: Price by Select Retailer Type, 2005
- Private Label Really Does Not Exist in This Market . . .Yet

Chapter 6 The Consumer

Key Points
Todays Consumer
How Do U.S. Women Shop for Foods and Beverages?
Gender Shopping Differences
The Role of Convenience and Nutrition
Women and Soy Awareness
Todays Nutrition Savvy Woman
So Who Is the Organic Consumer?
Key Packaged Organic Categories Are Bakery Items, Non-Dairy Beverages, and Dairy Products
Table 6-1 Categories of Organic Foods Purchases by Those Who Buy Organic
But Do Consumers Really Know What Organic Means?
Table 6-2 Consumer Responses About Requirements for Foods to Be Called Organic
Organic Users Show Greater Understanding
Figure 6-1 Percent of Consumers Agreeing "Completely/Somewhat"
That Organic Foods and Beverages . . .
Organic Industry Must Educate Consumers
Organic Foods Perceived as Healthier, Particularly by Woman
Table 6-3 Reasons Why Consumers Choose Organic Foods and Beverages
60% of Shoppers Feel Organic Foods Are Healthier
Another Survey Confirms Perspective that Organic Is Healthier
Table 6-4 Percent of Consumers Who Agree Organic/Natural Food Is Beneficial
Education Levels Higher for Organic Shoppers
As Market Grows, Consumer Profile Changes
Frequency of Use Increasing
Demographics of Organic Users and Non-Users
Table 6-5 Percent of Adult Consumers Who Use or Do Use Organic Foods and Beverages
Table 6-5 Percent of Adult Consumers Who Use or Do Use Organic Foods and Beverages
Connecting with Women
- Communicating the Benefits of Functional Foods
- Women Are Not a Niche Market; They Are "THE" Market
- Scrap Former Female Stereotypes
- Its All in How You Say It
- Some Tidbits on Women
- Simmons Consumer Survey
- Simmons Data on Womens Foods and Beverages
- Table 6-6 Percent of Females More Than 25 Years Old Who Use Select Products by Type and/or Brand, January 2004 - September 2004
- Did Packaged Facts Categorize Foods as Womens Accurately?
- Table 6-7 Percent of Males and Females in the U.S. Adult Population
- Who Use Select Products by Type and Brand, January 2004 - September 2004 (U.S. Households)
- Product Purchasing Patterns
- Patterns by Completed Education and Employment Status
- Table 6-8 Indices for Use of Select Womens Foods and Beverages by Completed Education and Employment Status, January 2004 - September 2004
- Patterns by Race/Ethnicity
- Table 6-9 Indices for Use of Select Womens Foods and Beverages by Race, January 2004 - September 2004
- Patterns by Household Income
- Table 6-10 Indices for Use of Select Womens Foods and Beverages by Household Income January 2004 - September 2004
- Patterns by Household Size, Marital Status, and
- Presence of Children
- Table 6-11 Indices for Use of Select Womens Foods and Beverages by Household Size and Marital Status, January 2004 - September 2004
- Table 6-12 Indices for Use of Select Womens Foods and Beverages by Age of Children in Household (in Years Old), January 2004 - Sep-04

The U.S. Market for Women's Food and Beverages

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